THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Short Form Video

This award honors the most effective and creative use of short-form video in a social media marketing campaign or editorial content. Videos must be less than an a minute in length to qualify.

See previous winners and honorees here.

Winner

Short Form Video
winner
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…

Finalists

Short Form Video
finalist
gold honor
Dirty Water Cooking Short-Form Videos
We see creators post cooking content everyday. But what if a creator didn’t have access to clean an…
Short Form Video
finalist
silver honor
TheSoul Publishing - Short-Form Video
TheSoul Publishing launched in 2016, and since 2019 has been a pioneer in short-form video content.…
Short Form Video
finalist
bronze honor
Samsung: What are you waiting for? On the Fence
Samsung is known as the innovative leader in the smartphone category among tech experts and Samsung…
Short Form Video
finalist
A Lenovo TrackPoint Halloween (2022)
Lenovo’s Global Social Media COE manages the majority of our content creation in-house. This includ…
Short Form Video
finalist
Can I Post This?
Photoshop Express, Adobe’s photo-editing mobile app, tasked us with creating social content that co…
Short Form Video
finalist
Could It Be HCM? Campaign Featuring Jared Butler
Situation Analysis HCM can be a serious heart condition, yet most people with HCM don’t even know …
Short Form Video
finalist
audience honor
Delta Air Lines x Women's History Month Employee Spotlight
Aviation has one of the widest gender gaps, meaning in most US aviation occupations women make up l…
Short Form Video
finalist
Fatherhood
In 2022, high school basketball player Bronny James signed an NIL deal with Beats by Dre, following…
Short Form Video
finalist
Halloween Ball
Now more than ever, consumers long for simpler, happier times. Our challenge was to unlock the equi…
Short Form Video
finalist
Instagram for Business
Businesses see Instagram as a business growth driver and as a must-have in their marketing plan, bu…
Short Form Video
finalist
Long Live Your Teeth!
Every mouthwash ad you've ever seen looks basically the same. We needed a way for ACT to stand out …
Short Form Video
finalist
Meta: Fishing With Dad
In June, Meta was launching its first metaverse campaign since the company’s rebrand. The work aime…
Short Form Video
finalist
NERDS Twist & Mix
Imagined in 1983, NERDS first became known for their tiny, tangy, and colorful candy pieces package…
Short Form Video
finalist
Sony: For The Love of Entertainment
Though many may not realize, as a creative entertainment company, Sony reaches more people daily th…
Short Form Video
finalist
St. Regis Hotels & Resorts — Best Address Video Series
For its new video series, St. Regis faced a challenge — to encapsulate the breadth of experience at…

Nominees

Short Form Video
"Hello Gorgeous, Hello Lea" Funny Girl Video Spot
The announcement of Broadway veteran and TV/Film star Lea Michele taking on the leading role in Fun…
Short Form Video
& Juliet Broadway: This Is Juliet
We all know the classic tale of Romeo & Juliet, so the challenge was an innovative and new way of i…
Short Form Video
94th Academy Awards Victory Lap
For the 94th Oscars "Victory Lap" activation, Oscar winners were invited to share their thoughts fr…
Short Form Video
94th Oscars x Meta Short Form Reels Content Partnership
The Academy of Motion Picture Arts and Sciences and Meta, the parent company of Instagram and Faceb…
Short Form Video
Aon Risk Reward Challenge | PGA TOUR + LPGA Tour
Like the best-performing organizations in sport, Aon builds on a legacy of success through hard wor…
Short Form Video
Delta Air Lines Employee Anthemic Video: The Power of You Powers Us All
In today's post-COVID remote-work environment, boosting morale to enrich company culture is no easy…
Short Form Video
Director of Social Media
Before the construction of Central Park in 1858, the landscape along what is now the Park’s perimet…
Short Form Video
GameTime Grant
For eleven weeks every August through October, GameTime offers up to 100% matching funds on playgro…
Short Form Video
Go low-carbon now. Be competitive tomorrow.
IFC used this explainer video on the amount of carbon emissions generated in the process of produci…
Short Form Video
Made to Move
TenCate Protective Fabrics engineers and produces protective flame-resistant textiles for firefight…
Short Form Video
Martin Short has a story to tell … about SingleCare savings
The average American spends more than $1,300 annually on their medications – more than any other co…
Short Form Video
Meta: The Impact Will Be Real
This fully integrated campaign ran with the primary goal of helping people understand what the meta…
Short Form Video
Microsoft OneDrive “Save Yourself” Campaign
Microsoft and Bread n Butter were faced with three overlapping challenges:  Reposition One…
Short Form Video
Moves that Electrify
Kia’s favorite NBA moves are the pass and the drive. But there are so many more moves that inspire …
Short Form Video
Pure Life Celebrates Chosen Families
For over 30 years, Pure Life has provided healthy hydration for, and been trusted by, families acro…
Short Form Video
RuPaul's Drag Race All Stars 7 Queen Ruveal
Fans have long speculated about an all-winners season of RuPaul’s Drag Race, and we were finally ab…
Short Form Video
Star Trek: Strange New Worlds Windows to the Words Social Video
Paramount+’s “Star Trek: Strange New Worlds” is a spin-off of “Star Trek: Discovery” that expands o…
Short Form Video
The Algerian Couple
The love between this couple is magnificent and inspiring. The orphan woman with the man who was bo…
Short Form Video
The Daily Show - Fox News on Hillary But Make the Footage Trump
In an age of misinformation, there is no greater player than Fox News, and The Daily Show has spare…
Short Form Video
Verizon: Shop the Classics
The holidays are the most magical time of the year. Sadly, finding gifts for everyone on your list …
Short Form Video
Yellowstone Season 5 Teaser
To maximize awareness of the season 5 premiere of Yellowstone on Paramount Network, we wanted to le…