The average American spends more than $1,300 annually on their medications – more than any other country in the world – with as many as 18 million Americans unable to afford their medications. As inflation rates reach historic highs and drug prices continue to skyrocket, SingleCare offers a prescription savings service that enables access to low prices and savings up to 80% on over 10,000 medications. Through its website, app, and discount cards, it handles hundreds of thousands of prescriptions per day - helping millions of people save $5 billion+. SingleCare sets out to educate consumers on ways to save on and improve access to affordable prescriptions for millions of Americans.
To spread awareness of SingleCare’s app and website, SingleCare partnered with Emmy and Tony award-winning actor Martin Short, iconic star of “Saturday Night Live”, “Father of the Bride”, and the hit Hulu show “Only Murders in the Building”, on a new national television and digital advertising campaign to educate Americans about how SingleCare can help them save up to 80% on their prescription drugs.
“Martin Short was a natural fit as he believes in the power of healing through comedy and aligns with our mission to help people access more affordable medications,” said Gaurav Misra, CMO and President of SingleCare. “With him as the face of our ads, we want to bring levity, though not lightness to this issue, and Martin uniquely strikes that balance and his message resonates with cross-generational appeal.”
The new campaign features Short as a regular at his local pharmacy, where he has taken it upon himself to share the news of SingleCare’s cost-saving benefits, and explains that you can get great prices on meds—even cheaper than your insurance copay or your Medicare plan price. The ad creative and production was managed by The Boathouse with media planning coordinated through TWO NIL.
With economic pressures from the COVID-19 pandemic, soaring inflation rates, and drug prices again on the rise, the need for affordable medications is more important than ever. Almost a third of Americans don't take their prescribed medications because of high drug prices and it’s a problem that’s been exacerbated during the pandemic. Most Americans aren’t aware that they have options when it comes to prescription drug costs and don’t know they can, and should, shop around for the lowest prices.
Additionally, the cost of prescription drugs rose, as 64 drug manufacturers increased the average wholesale prices of prescription drugs for the second half of 2022, and 120 individual brand prescription medications rose in price by an average of 8.7%. The Annals of Internal Medicine estimate that a lack of adherence causes nearly 125,000 deaths and 10% of hospitalizations a year, while potentially costing the healthcare system as much as $289 billion a year. The campaign works to bring efficiency for better care, transparency on costs, and lower prices improving adherence and access to medications, ultimately helping millions of people live healthier lives and not accept drug prices at their pharmacy at face value.
Throughout the process, SingleCare’s main goal was to work cross-functionally to create an ad campaign that brings to light the high cost of prescription drugs and the lack of price transparency that millions of consumers face every day, all while remaining light-hearted and educating consumers on how to save on their prescription medications and increasing awareness for the SingleCare’s service and app. As a result of this campaign, SingleCare saw 196% increase in app downloads and 172% increase in enrollment to SingleCare’s Loyalty Program. Additionally SingleCare has seen a 112% growth in direct website visits, 184% increase in Brand SEM website visits, and 196% growth in app installs. Overall, the campaign was successful in reinforcing the company’s long-standing commitment to improving access and adherence to medications for all Americans.
