We all know the classic tale of Romeo & Juliet, so the challenge was an innovative and new way of introducing audiences to the NEW Juliet in one short video. As & Juliet was gearing up to come to Broadway, we knew we had to show that this was not your grandmother’s Shakespearean tragedy. Instead, it’s a fresh and empowering twist on the timeless classic. it’s a high-energy, pop-infused spectacle that celebrate female empowerment, friendship and music that we all love.
Our strategy for igniting excitement about the new Broadway musical? Tap into the Millennial and Gen-Z crowd by remixing the classic story of Romeo & Juliet. In our video, we tease a tantalizing concept: what if Juliet didn't die, but went on her own adventure? It's a fresh take on a timeless tale that's perfect for anyone looking for something new. This bite-sized intro is just a taste of what's in store for our audiences.
Following the debut Broadway performance of & Juliet, this promotional video generated a surge of positive feedback across various online platforms and social media channels. Impressively, this video garnered nearly 50,000 likes on Instagram, received over 22,000 views on TikTok, and effectively generated a significant amount of buzz and interest in the exciting new Broadway show.