The announcement of Broadway veteran and TV/Film star Lea Michele taking on the leading role in Funny Girl ignited the internet this past summer and with that came the anticipation for how she’d perform in the legendary role. Our objective in this teaser spot was to give the first taste of what was in store to our audience.
This teaser spot was shot documentary-style over several weeks of real rehearsals, capturing Michele's intense preparation for the role. The footage shows her mastering dance moves, bonding with castmates, and belting out a show-stopping rendition of the classic song "Don't Rain on My Parade". With every frame, the anticipation builds as we witness Michele gearing up for what could be the role of a lifetime.
Following the launch of the spot on both broadcast and social media channels, it generated an impressive one million organic views on official channels within a single hour. Notably, it quickly became a viral sensation, trending with an astounding eight million organic views across multiple platforms, including Instagram, Twitter, TikTok, and Facebook, all without any additional spending. This powerful and impactful advertisement led to a significant increase in web traffic, as demonstrated by a staggering 118% rise, while product wraps surged by an impressive 57%. Such remarkable metrics underscore the potency of this marketing campaign and the tremendous impact it has had on audience engagement and brand recognition.
