THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Short Form Video

This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Videos must be less than an a minute in length to qualify.

See previous winners and honorees here.

Winner

Short Form Video
winner
A Lenovo TrackPoint Halloween
Over the past 2 years, Lenovo’s Worldwide Corporate Social Media Team made the decision to bring a …

Finalists

Short Form Video
finalist
silver honor
McDonald's - The BTS Meal
For 65 years McDonald’s has been America's brand, it spans generations, ethnicities, and cultures. …
Short Form Video
finalist
bronze honor
Boxed Water™
The Boxed Water™ consumers wanted more from the brand that pioneered the most renewable packaged wa…
Short Form Video
finalist
bronze honor
Chicago Fire FC Crest Project
After it became clear the Chicago Fire's initial brand redesign in 2019 was not successful, the Clu…
Short Form Video
finalist
bronze honor
Collins and Devan Key Invisalign Campaign
As part of its summer influencer campaign, Align Technology’s Invisalign brand partnered with Colli…
Short Form Video
finalist
bronze honor
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Short Form Video
finalist
bronze honor
Headspace Breathers
In 2021, Google and Headspace Health launched 'Headspace Breathers', a video series aimed at helpin…
Short Form Video
finalist
bronze honor
Tech Goes Green
We knew that Samsung is a company that cares about sustainability. During ideation, we felt that th…
Short Form Video
finalist
bronze honor
bubly x Season 13 RuPaul's Drag Race
To build on the brand's equity and popularity, bubly aimed to expand their product offering through…

Nominees

Short Form Video
"Nothing but a PEAK Thang" Parody Music Video - Super Bowl YouTube Commercial
The obective for this campaign was to create a moment during the Super Bowl that was authentic and …
Short Form Video
#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
Short Form Video
2021 iHeartRadio Jingle Ball Social Stop Presented By Capital One
Each year, the iHeartRadio Jingle Ball Tour marks the start of the holiday season. Each year, the i…
Short Form Video
Empowering American Entrepreneurs
Many Americans don’t realize that the private equity industry primarily invests capital in small bu…
Short Form Video
FILA Grant Hill x SPRITE
Connect two legacy brands with a new footwear and apparel product offering through a fun commercial.
Short Form Video
Is living sustainably worth the extra cost?
The video “Is sustainability worth the extra cost?” aimed to create a real conversation around the …
Short Form Video
Lil Nas X - MONTERO (Call Me By Your Name)
The digital and social industry is a combination of creative executing and reporting. More often th…
Short Form Video
MTV's 21 Questions for 2021
MTV’s social video formats always have one objective: to engage and entertain our audience. At the …
Short Form Video
Making Ryanair First Class
Ryanair has the unfortunate reputation of being one of the UK’s worst airlines, but we wanted to sh…
Short Form Video
Norwegian PR1MA Video
The overall business object for our Norwegian Prima campaign was simple: To launch the most in-dema…
Short Form Video
O HOSPITAL em 60 segundos
Documentary series in 12 chapters of 60 seconds to describe in a simple and objective way the funct…
Short Form Video
OMEN by HP | I'm Not Gaming for Me, I'm Gaming for You
Our main objective was to drive brand awareness and elevate consideration for the OMEN brand via th…
Short Form Video
Private Equity: Powering a Cleaner, Healthier Planet
Many don’t realize that the private equity industry is investing billions in capital in fast-growin…
Short Form Video
QuickBooks: Early Starts
Crises are a catalyst for entrepreneurship. The COVID-19 pandemic saw an unprecedented surge in the…
Short Form Video
audience honor
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Short Form Video
The Daily Show with Trevor Noah - Bush Afghanistan
As the US withdrew from Afghanistan, we at The Daily Show were thinking about how we might sum up t…
Short Form Video
This Is #MYgraine
As the premier head pain expert over the last 60 years, Excedrin is always looking to better unders…
Short Form Video
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
Short Form Video
UA Next All-America Game
very year Under Armour celebrates the best 100 high school football seniors with the UA Next All-Am…
Short Form Video
Unloop the Loop
The idea behind Unloop the Loop was to get people to take the first step in helping friend/family/c…
Short Form Video
What’s your 5 year plan?
In poll after poll, the American Investment Council, the trade group representing PE groups in DC, …
Short Form Video
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…
Short Form Video
“Thiz iz Peelz” - John Birk
Peelz is a family owned business that has been a key player in the citrus industry for years. In fa…