Each year, the iHeartRadio Jingle Ball Tour marks the start of the holiday season. Each year, the iHeartRadio Social Team is tasked with creating an unforgettable social-first video activation for all performing artists, better known as the iHeartRadio Social Stop presented by Capital One. These videos are intended to drive impressions and video views for the iHeartRadio Jingle Ball Tour and drive brand awareness for Capital One.
For the 2021 Jingle Ball Tour, iHeartRadio teamed up with artist and videographer Carlos Reyes to execute two separate video activations in Los Angeles and New York City that captured the holiday spirit in the respective cities. At both activations, videos were optimized for Instagram Reels and Instagram Feed, TikTok, Facebook, and Twitter.
In Los Angeles, iHeartRadio brought a holiday disco to life to match the thematic of Christmas in Tinseltown and the reemergence of disco beats in Top 40 music. Artists interacted with disco balls, tinsel-covered Christmas trees, and state-of-the-art camera equipment to produce epic video content, boomerangs, and gifs that were shared across the iHeartRadio network of social accounts.
In New York City, iHeartRadio wanted to capture the magic of a Big Apple Christmas by recreating the iconic Central Park bridge in a snowy landscape. The final product was a custom holiday card video from all performing musicians and special guests. The holiday card also incorporated audio from each participant to create a one-of-a-kind social media asset.
All in all, the Los Angeles and New York City backstage Social Stops delivered over 254 Million social media impressions, over 4.5 million video views, and over 105,000 social media engagements. The videos helped iHeartRadio’s social footprint grow by 87,600 followers and produce a 72% increase in social media activity year over year for the iHeartRadio Jingle Ball Tour, making it one of the most talked-about events of the year.