THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 14th Annual Shorty Awards Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.

Finalists

finalist
gold honor
Chipotle Mexican Grill x e.l.f.
The Chipotle line is one of the most iconic parts of the brand. So when we saw fans on social…
finalist
gold honor
Find Your Monster Match
Cedar Fair Halloween Haunt is a terrifying experience packed with haunted mazes, scare zones and cr…
finalist
gold honor
Project Courage
Our client challenged us to think up an idea more powerful than a charity donation. Our answer, Pro…
finalist
gold honor
audience honor
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
finalist
silver honor
Hulu - Only Rudys In the Building
Sometimes original content requires a totally original approach to marketing. That was the thinking…
finalist
silver honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
finalist
silver honor
State Farm in NBA 2K22
We set out to challenge Millennial and Gen Z-ers’ perception that State Farm is just their parents’…
finalist
bronze honor
2021 iHeartRadio Jingle Ball Social Stop Presented By Capital One
Each year, the iHeartRadio Jingle Ball Tour marks the start of the holiday season. Each year, the i…
finalist
bronze honor
Brit + Co and Office Depot OfficeMax - Selfmade - Helping Entrepreneurs
COVID-19 disrupted society in unprecedented ways. For women in particular, the economic fallout has…
finalist
bronze honor
Chicago Fire FC Crest Project
After it became clear the Chicago Fire's initial brand redesign in 2019 was not successful, the Clu…
finalist
bronze honor
Frito-Lay - 'Twas The Night Before Super Bowl
For fans, football gameday and snacks go hand-in-hand. So, it only makes sense that the NFL and the…

Nominees

#LinkupWithLinktree
Linktree has become an integral part of the creator economy, enabling upstart and established creat…
'Life's Good'
Even in times like these, life is still good with the right perspective and some youthful curiosity…
finalist
bronze honor
2021 iHeartRadio Jingle Ball Social Stop Presented By Capital One
Each year, the iHeartRadio Jingle Ball Tour marks the start of the holiday season. Each year, the i…
30 for 30 | The Legend of the Flying V with Cheerios | Disney+
This short-form mockumentary, in the style of ESPN 30 for 30, explores backstory of the famous hock…
9/12: The untold story of reconnecting New York
On September 11th,  2001, the world changed forever.  In the aftermath, New York was left devastate…
93rd Oscars Movie Palace Reels
After theaters worldwide were closed due to the global pandemic, the Oscars sought to create an int…
A Bi-Lingual Modern Audio Telenovela Podcast Series With Lincoln At The Center
In a world where branded content has grown stale and product integration remains uninspiring, Linco…
Ancestry - All of Us
Now more than ever, given the challenges brought on by the pandemic, consumers are looking for ways…
Ancestry Records of Resilience
For centuries Black Americans fought injustices and overcame challenges that still echo in the worl…
Ball Aluminum Super Charger
Historically, Ball Corporation is mostly a B2B operation and at its core provides aluminum beverage…
finalist
bronze honor
Brit + Co and Office Depot OfficeMax - Selfmade - Helping Entrepreneurs
COVID-19 disrupted society in unprecedented ways. For women in particular, the economic fallout has…
CMT Music Awards: Campfire Sessions Presented by RAM
CMT and RAM Trucks have a history of connecting country music and its fans. In pre-pandemic times, …
Cat Trial 11: Hot Wheels
Cat Trial 11: Hot Wheels® highlights the power of play in STEM (science, technology, math, engineer…
Celebrate Disney’s Encanto With These Tasty Colombian Dishes | Whirlpool for Disney Eats
As seen in Encanto, a little bit of magic can play a meaningful role in our lives and how we care f…
Changing the world with Crayola
A brief for the most exciting footwear collab landed in our inbox. Native Shoes, the sustainable fo…
Chapter Aesthetic Studio: Own Your Story
The Aspen Group (TAG) recognized the opportunity in the emerging market for medical aesthetic servi…
Chargers Content
One aspect of the LA Chargers content and social media team that I believe sets us apart from our c…
finalist
bronze honor
Chicago Fire FC Crest Project
After it became clear the Chicago Fire's initial brand redesign in 2019 was not successful, the Clu…
finalist
gold honor
Chipotle Mexican Grill x e.l.f.
The Chipotle line is one of the most iconic parts of the brand. So when we saw fans on social…
Dos Equis Ultimate College Football Road Trip
Mark Titus and Charlotte Wilder, hosts of FOX Sports digital original THE PEOPLE’S SPORTS PODCAST, …
Drive2Extremes
In 2020, Porsche shifted its focus to a new strategic target group, the content hungry 'Driven Yout…
Ending world hunger: Can data pave the way?
Palantir came to Freethink to showcase how they use automation and data analytics to build tech tha…
F'real Shake Run Mobile Game
F’real is a blend-it-yourself milkshake and smoothie brand available in convenience stores, where t…
finalist
gold honor
Find Your Monster Match
Cedar Fair Halloween Haunt is a terrifying experience packed with haunted mazes, scare zones and cr…
finalist
bronze honor
Frito-Lay - 'Twas The Night Before Super Bowl
For fans, football gameday and snacks go hand-in-hand. So, it only makes sense that the NFL and the…
Genesis GV70 Artist Series
As part of the social launch of our first-ever Genesis GV70 performance SUV, we asked a group of bu…
Global X ETFs - Charting Disruption
Wall Street Journal Custom Content and Global X ETFs partnered to create the program Charting Disru…
HP Wolf Security
Here for Her Health: Introducing Organon to the World
For too long, women’s basic healthcare needs have not been adequately addressed. Organon set out to…
Honda Backstage Featuring Nathy Peluso
Honda came to Billboard looking to increase the brand affinity of Honda Stage, the brand’s esteemed…
House of Highlights x Nissan
Every March, House of Highlights (HoH) has established itself as one of the main accounts for fans …
finalist
silver honor
Hulu - Only Rudys In the Building
Sometimes original content requires a totally original approach to marketing. That was the thinking…
Icy Hot: Comebaq Courts
In the wake of COVID-19, many communities still lacked resources to maintain usable, safe places fo…
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
finalist
silver honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Land Lovers
As the trend continues to grow for American families turning back to their roots for connection to …
MTS Cartoon
The goals were: To create original content presenting MTS as a brand which communicates in a …
Marvel Studios' The Infinity Saga with Lego | What's Up, Disney+
Driving hype and awareness among collectors of the new Lego and Marvel Studio’s The Infinity Saga s…
Motherland S2 Social Campaign
Set in an alternate America where witches ended their persecution by cutting a deal with the govern…
OMEN by HP | I'm Not Gaming for Me, I'm Gaming for You
Our main objective was to drive brand awareness and elevate consideration for the OMEN brand via th…
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Peter Rabbit 2: The Runaway x Nickelodeon - "The MESSchivious Bunny Chow Challenge"
Challenged to target the coveted and hard-to-reach kid audience, our objective for Sony’s release o…
finalist
gold honor
Project Courage
Our client challenged us to think up an idea more powerful than a charity donation. Our answer, Pro…
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
Ron Burgundy Encourages Drivers to Buckle Up with NHTSA
The Click It or Ticket program was conceived in North Carolina in 1993. It was the first statewide …
Scream | Digital Campaign
Feed the core, legacy fans.  Broaden target audience and build awareness among Gen-Z movie goe…
finalist
gold honor
audience honor
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Special Days
Our goal is to inspire and guide individuals on their personal development journeys as well as thei…
finalist
silver honor
State Farm in NBA 2K22
We set out to challenge Millennial and Gen Z-ers’ perception that State Farm is just their parents’…
Stolen Axes
Lightfox Games partnered with Tribe Gaming, a mobile esports organization, to boost the reach of Kn…
That Close with Steve and Travis
The pandemic has kept us away from our loved ones, and kept most of us far away from the dance floo…
The Cold vs. Gold Challenge
This video was part of Columbia Sportswear's "The Gold Standard in Warmth" campaign to promote the …
The EBRD's 30th anniversary campaign - Looking Back To Look Forward
Our objectives were: Grow the EBRD's audiences throughout the 30th anniversary campaign and m…
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
The Sheriff Returns: Peyton Manning, A Madden Ratings Adjustor Story
What’s left to accomplish when you’re one of the greatest quarterbacks to ever play the game? Multi…
winner
The Unignorable Notification
Duolingo is the world's largest free language learning app, with over 500 million users worldwide a…
Tractor Supply x Yellowstone featuring Taylor Sheridan
Docu-style profile piece that gives Yellowstone fans an exclusive look at the creator of their favo…
Vermont: The long trail home
The objective of this campaign was to feature the Pickett family and to promote the underrated open…
WSJ x Northrop Grumman - Beneath the Bay
The client, global space and defense technology company Northrop Grumman, sought to build awareness…
WarnerMedia Vaccine Trading Cards PSA
Throughout the Covid-19 pandemic, WarnerMedia has used its platforms to share pro-social messaging …
Welcome to the DWL | Heels Season 1 Microsite | STARZ
To celebrate the hotly-anticipated launch of STARZ’s pro-wrestling drama Heels, STARZ and Unit9 par…