THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.

Winner

Branded Content
winner
The Unignorable Notification
Duolingo is the world's largest free language learning app, with over 500 million users worldwide a…

Finalists

Branded Content
finalist
gold honor
Chipotle Mexican Grill x e.l.f.
The Chipotle line is one of the most iconic parts of the brand. So when we saw fans on social…
Branded Content
finalist
gold honor
Find Your Monster Match
Cedar Fair Halloween Haunt is a terrifying experience packed with haunted mazes, scare zones and cr…
Branded Content
finalist
gold honor
Project Courage
Our client challenged us to think up an idea more powerful than a charity donation. Our answer, Pro…
Branded Content
finalist
gold honor
audience honor
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Branded Content
finalist
silver honor
Hulu - Only Rudys In the Building
Sometimes original content requires a totally original approach to marketing. That was the thinking…
Branded Content
finalist
silver honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Branded Content
finalist
silver honor
State Farm in NBA 2K22
We set out to challenge Millennial and Gen Z-ers’ perception that State Farm is just their parents’…
Branded Content
finalist
bronze honor
2021 iHeartRadio Jingle Ball Social Stop Presented By Capital One
Each year, the iHeartRadio Jingle Ball Tour marks the start of the holiday season. Each year, the i…
Branded Content
finalist
bronze honor
Brit + Co and Office Depot OfficeMax - Selfmade - Helping Entrepreneurs
COVID-19 disrupted society in unprecedented ways. For women in particular, the economic fallout has…
Branded Content
finalist
bronze honor
Chicago Fire FC Crest Project
After it became clear the Chicago Fire's initial brand redesign in 2019 was not successful, the Clu…
Branded Content
finalist
bronze honor
Frito-Lay - 'Twas The Night Before Super Bowl
For fans, football gameday and snacks go hand-in-hand. So, it only makes sense that the NFL and the…

Nominees

Branded Content
#LinkupWithLinktree
Linktree has become an integral part of the creator economy, enabling upstart and established creat…
Branded Content
'Life's Good'
Even in times like these, life is still good with the right perspective and some youthful curiosity…
Branded Content
30 for 30 | The Legend of the Flying V with Cheerios | Disney+
This short-form mockumentary, in the style of ESPN 30 for 30, explores backstory of the famous hock…
Branded Content
9/12: The untold story of reconnecting New York
On September 11th,  2001, the world changed forever.  In the aftermath, New York was left devastate…
Branded Content
93rd Oscars Movie Palace Reels
After theaters worldwide were closed due to the global pandemic, the Oscars sought to create an int…
Branded Content
A Bi-Lingual Modern Audio Telenovela Podcast Series With Lincoln At The Center
In a world where branded content has grown stale and product integration remains uninspiring, Linco…
Branded Content
Ancestry - All of Us
Now more than ever, given the challenges brought on by the pandemic, consumers are looking for ways…
Branded Content
Ancestry Records of Resilience
For centuries Black Americans fought injustices and overcame challenges that still echo in the worl…
Branded Content
Ball Aluminum Super Charger
Historically, Ball Corporation is mostly a B2B operation and at its core provides aluminum beverage…
Branded Content
CMT Music Awards: Campfire Sessions Presented by RAM
CMT and RAM Trucks have a history of connecting country music and its fans. In pre-pandemic times, …
Branded Content
Cat Trial 11: Hot Wheels
Cat Trial 11: Hot Wheels® highlights the power of play in STEM (science, technology, math, engineer…
Branded Content
Celebrate Disney’s Encanto With These Tasty Colombian Dishes | Whirlpool for Disney Eats
As seen in Encanto, a little bit of magic can play a meaningful role in our lives and how we care f…
Branded Content
Changing the world with Crayola
A brief for the most exciting footwear collab landed in our inbox. Native Shoes, the sustainable fo…
Branded Content
Chapter Aesthetic Studio: Own Your Story
The Aspen Group (TAG) recognized the opportunity in the emerging market for medical aesthetic servi…
Branded Content
Chargers Content
One aspect of the LA Chargers content and social media team that I believe sets us apart from our c…
Branded Content
Dos Equis Ultimate College Football Road Trip
Mark Titus and Charlotte Wilder, hosts of FOX Sports digital original THE PEOPLE’S SPORTS PODCAST, …
Branded Content
Drive2Extremes
In 2020, Porsche shifted its focus to a new strategic target group, the content hungry 'Driven Yout…
Branded Content
Ending world hunger: Can data pave the way?
Palantir came to Freethink to showcase how they use automation and data analytics to build tech tha…
Branded Content
F'real Shake Run Mobile Game
F’real is a blend-it-yourself milkshake and smoothie brand available in convenience stores, where t…
Branded Content
Genesis GV70 Artist Series
As part of the social launch of our first-ever Genesis GV70 performance SUV, we asked a group of bu…
Branded Content
Global X ETFs - Charting Disruption
Wall Street Journal Custom Content and Global X ETFs partnered to create the program Charting Disru…
Branded Content
HP Wolf Security
Branded Content
Here for Her Health: Introducing Organon to the World
For too long, women’s basic healthcare needs have not been adequately addressed. Organon set out to…
Branded Content
Honda Backstage Featuring Nathy Peluso
Honda came to Billboard looking to increase the brand affinity of Honda Stage, the brand’s esteemed…
Branded Content
House of Highlights x Nissan
Every March, House of Highlights (HoH) has established itself as one of the main accounts for fans …
Branded Content
Icy Hot: Comebaq Courts
In the wake of COVID-19, many communities still lacked resources to maintain usable, safe places fo…
Branded Content
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
Branded Content
Land Lovers
As the trend continues to grow for American families turning back to their roots for connection to …
Branded Content
MTS Cartoon
The goals were: To create original content presenting MTS as a brand which communicates in a …
Branded Content
Marvel Studios' The Infinity Saga with Lego | What's Up, Disney+
Driving hype and awareness among collectors of the new Lego and Marvel Studio’s The Infinity Saga s…
Branded Content
Motherland S2 Social Campaign
Set in an alternate America where witches ended their persecution by cutting a deal with the govern…
Branded Content
OMEN by HP | I'm Not Gaming for Me, I'm Gaming for You
Our main objective was to drive brand awareness and elevate consideration for the OMEN brand via th…
Branded Content
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Branded Content
Peter Rabbit 2: The Runaway x Nickelodeon - "The MESSchivious Bunny Chow Challenge"
Challenged to target the coveted and hard-to-reach kid audience, our objective for Sony’s release o…
Branded Content
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
Branded Content
Ron Burgundy Encourages Drivers to Buckle Up with NHTSA
The Click It or Ticket program was conceived in North Carolina in 1993. It was the first statewide …
Branded Content
Scream | Digital Campaign
Feed the core, legacy fans.  Broaden target audience and build awareness among Gen-Z movie goe…
Branded Content
Special Days
Our goal is to inspire and guide individuals on their personal development journeys as well as thei…
Branded Content
Stolen Axes
Lightfox Games partnered with Tribe Gaming, a mobile esports organization, to boost the reach of Kn…
Branded Content
That Close with Steve and Travis
The pandemic has kept us away from our loved ones, and kept most of us far away from the dance floo…
Branded Content
The Cold vs. Gold Challenge
This video was part of Columbia Sportswear's "The Gold Standard in Warmth" campaign to promote the …
Branded Content
The EBRD's 30th anniversary campaign - Looking Back To Look Forward
Our objectives were: Grow the EBRD's audiences throughout the 30th anniversary campaign and m…
Branded Content
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
Branded Content
The Sheriff Returns: Peyton Manning, A Madden Ratings Adjustor Story
What’s left to accomplish when you’re one of the greatest quarterbacks to ever play the game? Multi…
Branded Content
Tractor Supply x Yellowstone featuring Taylor Sheridan
Docu-style profile piece that gives Yellowstone fans an exclusive look at the creator of their favo…
Branded Content
Vermont: The long trail home
The objective of this campaign was to feature the Pickett family and to promote the underrated open…
Branded Content
WSJ x Northrop Grumman - Beneath the Bay
The client, global space and defense technology company Northrop Grumman, sought to build awareness…
Branded Content
WarnerMedia Vaccine Trading Cards PSA
Throughout the Covid-19 pandemic, WarnerMedia has used its platforms to share pro-social messaging …
Branded Content
Welcome to the DWL | Heels Season 1 Microsite | STARZ
To celebrate the hotly-anticipated launch of STARZ’s pro-wrestling drama Heels, STARZ and Unit9 par…