THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

Marvel Studios' The Infinity Saga with Lego | What's Up, Disney+

Entered in Branded Content

Objectives

Driving hype and awareness among collectors of the new Lego and Marvel Studio’s The Infinity Saga sets, this video transforms our What’s Up, Disney+ hosts into their very own Lego mini figures, where they build their very own Lego MCU. 

Strategy and Execution

Brought to life through both at home physical production, alongside cleaver animation, we were able to accomplish the goal of aging up and showing off multiple sets within The Infinity Saga collection, in a way that only Disney and Marvel Studios can do. 

Results

It doesn’t take a super hero to see the results on this video!  With 300k views on YouTube along, the video was shared across Disney’s social network. 

Media

Video for Marvel Studios' The Infinity Saga with Lego | What's Up, Disney+

Entrant Company / Organization Name

The Walt Disney Company

Link

Entry Credits