Background:
A whopping 90% of IT decision makers struggle to find engaging IT content that can help them make informed decisions.
Objective:
Create groundbreaking IT content that cuts through the techno-babble to engage, inform and entertain.
Strategy/Creative Idea:
Create the world’s first after hours tech show specifically targeting IT decision makers.
Implementation:
The Numbers:
300 million impressions: 70% higher than industry benchmarks.
72 million video views: 11x industry benchmarks.
7 point increase in brand consideration.
Generated interest from thousands of large enterprises.
The Best Results:
Created a first of it’s its kind content format for IT decision makers.
Revealed a side of tech leaders never seen before.
Discussed complex technologies in a way anyone could understand.
The Best Results of All:
Proved b2b doesn’t have to mean bland2blander.
Primetime TV agreed. The online show became so popular that a major TV network picked it up
for a summer 2022 release.
