THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 14th Annual Shorty Awards

LENOVO LATE NIGHT IT

Winner in Business to Business

Silver Distinction in Branded Content

Audience Honor in Business to Business

Entered in Branded Series, Insights & Trends, Long Form Video

About this entry

Background:

A whopping 90% of IT decision makers struggle to find engaging IT content that can help them make informed decisions. 

Objective:

Create groundbreaking IT content that cuts through the techno-babble to engage, inform and entertain.  

Why does this entry deserve to win?

Strategy/Creative Idea:

Create the world’s first after hours tech show specifically targeting IT decision makers.

Implementation:

Results

The Numbers:

300 million impressions: 70% higher than industry benchmarks.

72 million video views: 11x industry benchmarks.

7 point increase in brand consideration.

 Generated interest from thousands of large enterprises.

The Best Results:

Created a first of it’s its kind content format for IT decision makers.

Revealed a side of tech leaders never seen before.

Discussed complex technologies in a way anyone could understand.

The Best Results of All:

Proved b2b doesn’t have to mean bland2blander.

Primetime TV agreed. The online show became so popular that a major TV network picked it up

for a summer 2022 release.

 

Media

Video for LENOVO LATE NIGHT IT

Entrant Company / Organization Name

Lenovo

Link

Entry Credits