THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.

Winner

Branded Series
winner
On the Rise
During the summer of 2020, at the height of the pandemic and racial unrest, Black-owned businesses …

Finalists

Branded Series
finalist
silver honor
Sony Presents: Creator to Creator - Meet Miles Morales
As a creative entertainment company, Sony celebrates creators who think differently, push boundarie…
Branded Series
finalist
bronze honor
Changemakers
The COVID-19 pandemic has disproportionately impacted Black communities and businesses across the U…
Branded Series
finalist
bronze honor
Week For Life Wellness Series
The Florida Lottery has contributed more than $1 Billion to education for each of the past 19 years…
Branded Series
finalist
Going Viral With Fazoli's Test Kitchen On TikTok
The world’s best Creators approach TikTok differently than Brands — one group receives rich engagem…
Branded Series
finalist
Let’s Target Season 3
The first two seasons of the hit YouTube series Let’s Target netted over 40 million viewers, thanks…
Branded Series
finalist
Personal Records
Our objective for this series was to drive authenticity for the Under Armour brand among runners. F…
Branded Series
finalist
SCENES
SoundCloud is a next-generation music entertainment company, powered by a community of artists and …
Branded Series
finalist
audience honor
SEEHER Multiplicity
While some people may have never had to code-switch, others do it on a daily basis but may be unawa…
Branded Series
finalist
Start Here
In the vast, fast-paced world of international news, having a trusted source to explain the big sto…

Nominees

Branded Series
2021 WICC Best XI Presented by Ally
With the goal of expanding our footprint in women’s soccer and reinforcing our commitment to the gr…
Branded Series
90069
To authentically increase brand awareness and build brand affinity among its predominantly Gen Z me…
Branded Series
Ancestry - All of Us
Now more than ever, given the challenges brought on by the pandemic, consumers are looking for ways…
Branded Series
Ancestry Records of Resilience
For centuries Black Americans fought injustices and overcame challenges that still echo in the worl…
Branded Series
Audi x The Academy
Audi is an official partner of Major League Soccer, with specific investment around the development…
Branded Series
Behind The Pain (Harold)
The objective of this campaign was to raise awareness of SEON as not only an incredible b2b fraud f…
Branded Series
Between 2 Kegs - LA Chargers and Bud Light
At the Chargers, one of our main objectives is to uncover new ways for our partners’ brands to come…
Branded Series
Black People Like... Season 2
Black People Like… is a Freeform original social series that launched in February 2020 to start a c…
Branded Series
Blast Off: The Ultimate NERF Competition
The idea for Blast Off: The Ultimate Nerf Competition began as an extension of Hasbro’s sponsorship…
Branded Series
Cinnamon Toast Crunch 'No Days Off' and 'Days Off'
Team Whistle, the global sports and entertainment media company partnered with Cinnamon Toast Crunc…
Branded Series
Convos with CEOs
Target wanted to authentically bring light to Black-owned businesses, their founders’ stories, and …
Branded Series
Creating a Healthier Asia
The Asia-Pacific region rallied together with the World Health Organisation (WHO) to eradicate hepa…
Branded Series
Cruel Summer Rewind: The Aftershow
From executive producer Jessica Biel, Freeform’s original series “Cruel Summer” takes place over 3 …
Branded Series
Deep Dive
TRT World’s Deep Dive takes a deeper look at important topics and issues that shape our world. T…
Branded Series
Exposure
Samsung had an innovative product featuring the best smartphone camera on the market, but they were…
Branded Series
Hulu x Questions for Cash
Kids of the internet generation think that they know everything about anything--sports stat lines, …
Branded Series
I Gotta Story to Tell – TRT World
I Gotta Story To Tell is a digital series built from the ground up by a young generation of produce…
Branded Series
In The Balance
Microsoft asked us to create a bold and pioneering awareness campaign to stimulate desire and excit…
Branded Series
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
Branded Series
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Branded Series
Leading Sports Brand Overtime Launches O Films Presented by GMC
Overtime has made a name for itself with its short-form and long-form series so we were excited to …
Branded Series
Lisa Ann Endicott
The overall client’s goal was to create an original content platform to showcase the core values an…
Branded Series
MGM Studios | #MGMood
With such a large film library, we are constantly looking for innovative ways to breathe new life i…
Branded Series
Messenger "How We Friendsgiving"
Friendsgiving has gone from being a cultural fad to a yearly tradition among younger generations. F…
Branded Series
Narcity Media for Branded Series
For over 100 years, Mazda has committed itself to build safe, sophisticated, and versatile vehicles…
Branded Series
POPS Integrated Marketing Campaign
To empower US small businesses to put their people (employees) back into the center of their busine…
Branded Series
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
Branded Series
Smithsonian's Meaning in Music
To acknowledge, amplify and celebrate the inaugural Hip-Hop History Day on August 11, 2021 and the …
Branded Series
THE ARCHIVE: UNBOXED - Pilot Halloween Special
Increase Home Ent sales and ad revenue by driving YT subscriptions and engagement by distributing l…
Branded Series
The Ready Room
The Ready Room" is a talk show that discusses new episodes of Paramount+ streamed Star Trek origina…
Branded Series
The Red Desk
While YouTube is one of the top online search tools, it didn’t offer the content first-time home bu…
Branded Series
Tso'l Food: Char Siu Noodles
Inspired by the classic Chinese American dish General’s Tso’s chicken, Tso’l Food goes on an Americ…
Branded Series
UA Campus Blitz - Jackson State Edition: "We Believe"
When Under Armour partners with collegiate programs, its more than a logo on a jersey. We are about…
Branded Series
Uncensored: Stories of Black Professionals at Deloitte
In the spring of 2020 while the nation was still in the grips of the COVID-19 pandemic, it faced a …
Branded Series
VH1's The Pit Stop
In 2021, with numerous franchises released globally of RuPaul’s Drag Race, and various social and l…
Branded Series
Youtube Creator Spotlight Brazil
Create a documentary series in six 10' episodes to showcase six black creators from Youtube. Six in…