ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.

Winners

Branded Series
winner
Zendesk 'Stories about helpful people'
As a customer support company, everything Zendesk does — from how they build their customer experience software to the way they work with each other — is all about being helpful. It’s the spirit they believe in. ‘Stories about helpful people’ is a series of mini-documentaries and photo stories. It’s a series intended to inspire the Zendesk communi…
Branded Series
winner
HARIBO - Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…

Finalists

Branded Series
finalist
gold
audience
MOVEMENT Live by Michelob ULTRA
For the past 3 years, MOVEMENT by Michelob ULTRA has brought fun, large-scale wellness festivals to cities across the country connecting fitness communities to consumers with a healthy lifestyle who enjoy beer. MOVEMENT by Michelob ULTRA helped the brand gain credibility in the wellness space and was a hit with consumers across the country, helpin…
Branded Series
finalist
silver
Bottomless Brunch at Colman's
The goal for this campaign was to drive maximum brand affinity for Diageo and their portfolio of alcohol brands. AMCN Content Room knew this was the perfect opportunity for Diageo because of our host and Fear The Walking Dead star, Colman Domingo’s passion for mixology and storytelling. We worked closely with Colman to bring their brands, such as …
Branded Series
finalist
bronze
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome COVID-era. The days all seem to mesh together and everyone, including the kids, start to go a little stir-crazy. Seeing this, Nickelodeon and Kraft Mac and Cheese Shapes joined forces to spark mealtime fun for families at home, with the overarching …
Branded Series
finalist
Bases Covered
At the beginning of the year, we were preparing to film a YouTube series with Major League Baseball (MLB) to excite and educate European sports fans about baseball and help them discover what makes the game so beloved to over 68 million Americans.  Our plans came to a grinding halt just days before filming was due to start, as Covid-19 brought …
Branded Series
finalist
Learnings for the Classroom
In 2020, Qatar Foundation partnered with Vox on a series of Explainer videos. The idea was to ask questions around why our classrooms are the way they are and explore what we could do to improve them for both students and teachers. We came to Vox as fans of the format, having seen it work so well on Netflix's 'Explained,' Vox’s YouTube channel, an…
Branded Series
finalist
Unity IPO Creators Series
Breakwater Studios and Unity Technologies have partnered since 2015, producing more than 25 high concept films showcasing the innovative capabilities of Unity’s real-time development platform. Their latest collaboration is a five-part short documentary series that celebrates the vast applications of Unity's revolutionary software. From the automot…

Nominees

Branded Series
#MGMood Spotify Playlist Social Series
The beauty of culture is that what is old quickly becomes new again. Social media wasn’t around when some of the most famous films in the world came out, but that doesn’t mean they are any less iconic 20 years later. How people celebrated Rocky when it first released is different than how people are celebrating Creed II now, but the admiration and legacy of…
Branded Series
A Gift of Joy
Branded Series
ACADEMY DIALOGUES: IT STARTS WITH US
The Academy of Motion Picture Arts and Sciences presented a new series of virtual panels for members and the public, as a part of Academy Aperture 2025, called “Academy Dialogues: It Starts with Us,” with conversations about race, ethnicity, gender, history, opportunity and the art of filmmaking. These discussions focus on the industry-wide systemic changes…
Branded Series
Abercrombie Kids "Play On"
Abercrombie & Fitch reached out to ViacomCBS with an objective of building awareness for their abercrombie kids brand and driving new customer acquisitions in 2020. In order to do this, the brand wanted to draw attention to their cause and purpose – to see the world through kids’ eyes, where play is life and every day is an opportunity to be anything and be…
Branded Series
All Hail the Lockdown
At the height of the COVID-19 pandemic, more than 90 countries were in either partial or full-lockdown around the world. That’s more than 3.9 billion people - or half the world’s population - inside, physically distancing. For the media, this was a story of a lifetime. The ramifications across social, medical, political and economic spheres were tremendo…
Branded Series
Ancestry x VOX Media Group: All of Us
In 2020, consumers were craving connection and humanity more than ever, especially knowing we would not experience this holiday season in the traditional sense.  Despite the global pandemic that kept us apart physically, Ancestry is the unique gift that brings consumers closer to family, past and present, through shared history.  The brand needed to positio…
Branded Series
Antarctic Extremes
In partnership with PBS Digital Studios, the science documentary series NOVA brings viewers to the bottom of the planet to learn how scientists live and work in the roughest natural laboratory in the world: Antarctica. NOVA producers Caitlin Saks and Arlo Perez co-host their journey to Antarctica and over the course of weeks, documented what it is like to e…
Branded Series
Around the World in 80 Plates with Leslie Durso
The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet content  to grab the maximal market share of Food Allergy (and more broadly food safety / health) consumers across all channels and mediums.  The primary focus is bringing in a fresh audience - those who suffer from food allergies, but more broadly, those that…
Branded Series
BHGRE® Season of Sharing
This holiday season we created a series for our consumer blog, BHGRELife.com, called BHGRE® Season of Sharing. Our objective was to provide our followers with safe and creative ways to celebrate Halloween, Thanksgiving, Kwanzaa, Hanukkah, Christmas and New Year’s Eve, with activities, socially distant party ideas, recipes, and much more during Covid.  
Branded Series
Billboard Brings Sech to the Honda Stage
Honda came to Billboard looking to put a new twist on Honda Stage, the music platform they launched in 2014 featuring exclusive performances, to connect with their target consumer on a deeper, more emotional level. As part of the 2020 campaign, Billboard partnered with Sech to tell the story of his rise from humble beginnings in Panama to international accl…
Branded Series
ConceptD - Creativity Decoded
As a brand that makes bespoke products for creatives centered on precision and high performance, the challenge for ConceptD was to stand out among the well-established competitors that have already earned their reputation amongst graphic designers and visual effect artists. Before entering into the ideation phase of Creativity Decoded, ConceptD understoo…
Branded Series
Culture Closeup
Create a branded content series that allows a consistent throughline for HBO’s slate of documentary films that highlights multicultural talent both in front of and behind the camera while showcasing important cultural themes that inspired the creation of each documentary. 
Branded Series
DBS Sparks Season 2: Everyday Heroes for a Better World
The world is facing complex sustainability-related challenges – social, environmental and developmental – many of which have been worsened by the Covid-19 pandemic. As a purpose-driven organisation, we believe businesses like ours have a role to play in helping to find solutions to these challenges. In line with DBS’ brand promise, Live More Bank Less, we a…
Branded Series
El Entretiempo by Scotiabank & ESPN
Covid-19 has forced the world into a "halftime". Just like in soccer, this is a time to reflect and redefine strategies.   In this context, Scotiabank wanted to motivate and inspire a youth target audience during these uncertain times to raise awareness and expand the reach of Scotiabank Fútbol Club among key internal and external audiences and positi…
Branded Series
FreeWheel Connects
When the COVID-19 pandemic hit the US in March 2020, FreeWheel quickly rethought and shifted its entire campaign strategy. With client and employee safety our #1 priority, our team pivoted to a fully virtual event approach and increased our digital marketing efforts.   In the beginning of May 2020, FreeWheel launched its first quarterly virtual speake…
Branded Series
French urban food series
Through our series “hunger” about sub-saharan Africa’s couscouses, about controversial “islamist” kebab sandwich and about the new hit among French youth “French tacos”, we tried to tell stories about the French society and the world through food, street food, urban food. Stories of racism, of stigma, of stereotypes, of hate, of fear, but also stories of lo…
Branded Series
Gamechangers
When adidas Originals asked us to help them commemorate the 50th anniversary of the game-changing Superstar silhouette on social media, we knew we would be hard-pressed to find a new angle to the shoe. The Superstar is one of the most iconic and popular shoes in the world, and the celebrities that have helped it rise to this prominence are just as iconic in…
Branded Series
Having a Bud With
Over 15 years of their partnership, the Chicago Bulls and Budweiser have developed strong synergies in both their respective brand missions and approaches to content. With Budweiser leaning into their tagline, “Legendary Lager for Legendary Moments” and the Bulls looking to deliver legendary experiences to their fans through differentiated content, the two …
Branded Series
Intel: Brains Behind the Brains
Intel invented the brains of the computer. But who are the brains behind these breakthrough innovations? In this first-of-its-kind social-content series, the minds of Intel Labs offer an inside tour of how tomorrow’s technology is being developed today -- from quantum computers, to neuromorphic engineering, to the AI-comms system used by Stephen Hawking.   …
Branded Series
Lady Parts
There are many taboos and stigmas surrounding female health and sexuality, leaving many women with unanswered questions and no place to go. Speaking to women in a relatable, humorous and candid way, Lady Parts is starting a cultural revolution by changing the way those who identify as a lady talk about their bodies. Hosted by Sarah Hyland, each episode feat…
Branded Series
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But when the pandemic hit, we had to cancel the celebrations and pivot. With the world in total chaos, Mike’s Hard Lemonade, a brand that is all about optimism and drinking on the bright side, decided it was time to give back. Mike’s Hard Lemonade knows all too well …
Branded Series
Let's Target
With Let's Target, we set out to create an attention-grabbing, YouTube-native series featuring both traditional and internet celebrities who get to know each other from the comfort of their own homes. With distinct activities and themes guiding each episode, we offered viewers a unique (and uplifting) glimpse into the lives of some of their favorite persona…
Branded Series
MSG Uncovered Presented by Squarespace
New York born and based musicians that play small clubs, bars, coffee shops, subway stations, and restaurants across the Tri-State, face immediate financial impact from closures due to Covid-19.  They have lost their ability to make a living as the venues where they typically engage their fans and make new ones are shut down. No one knows better the power o…
Branded Series
On First with Pete
On First with Pete Alonso is an MLB Original show airing on YouTube featuring Pete mic’d up in multiple games throughout the 2020 season. The goal of the show - the first of its kind - was to showcase a unique part of baseball culture yet to be explored: the natural interactions that take place between a first baseman and base runners and teammates througho…
Branded Series
S.Pellegrino Presents: "Our Food, Our Stories" with Kristen Kish
The holiday season is a key moment for S.Pellegrino, which has long held a place on consumers’ holiday tables to elevate special moments and dining experiences. In 2019, S.Pellegrino established Friendsgiving as a pillar moment for the brand, launching a campaign that extended beyond the traditional holiday celebrations and proved successful with consumers.…
Branded Series
START HERE - with Al Jazeera
Ever felt overwhelmed or confused by the stories making the news?  Well, based on what our audience is telling us, you're not alone. It’s what prompted us to create the digital video explainer series Start Here with Al Jazeera just over a year ago.  We wanted to give our audience easy-to-follow and responsive explainers to cut through the noise of today’…
Branded Series
Teal Holidays with Heather
The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet content to grab the maximal market share of Food Allergy (and more broadly food safety / health) consumers across all channels and mediums.  The primary focus is bringing in a fresh audience - those who suffer from food allergies, but more broadly, those that …
Branded Series
That Takeout Show with Ali Khan
The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet content to grab the maximal market share of Food Allergy (and more broadly food safety / health) consumers across all channels and mediums.  The primary focus is bringing in a fresh audience - those who suffer from food allergies, but more broadly, those that …
Branded Series
The Design Better Book Series
As a company, it’s our mission to empower cross-functional enterprise teams to participate in the digital product design and development process. The Design Better book series provides unprecedented access to the insights that power the world’s best design teams and includes the following publications: Design Engineering Handbook Bring …
Branded Series
The Hormel Film Festival
When shelter-in-place and social distancing occurred throughout the U.S., the Hormel Foods team sought to bring people together nonetheless by providing meaningful and exciting experiences for team members, customers, consumers and fans. With people stuck online and at home — and without a lot of positive stories in the news — sharing levity and inspiration…
Branded Series
The Oridgenators
Complex and Ruffles sought to create an impactful campaign to identify, amplify and spotlight Black voices serving as agents of change in their communities. To achieve this, Complex created “The Oridgenators,” a six-part video series profiling pioneering Black creators from the intersecting worlds of basketball, sneakers, social media, music, and entreprene…
Branded Series
Unadventurers
The Un-Adventurers chronicles the story of three individuals who have never left their home state. Along with their nominator, our host Selema takes them on the road for the very first time. The first episode follows Porsha, a single mom from Douglasville, GA, who works for an airline cleaning planes, but has never traveled by plane herself. In episode one,…
Branded Series
VH1's The Pit Stop (RuPaul's Drag Race: Season 12 & All Stars 5)
Of the various ancillary series surrounding RuPaul’s Drag Race, The Pit Stop is undoubtedly the most successful digital franchise to emerge from the series. First launched in 2016 as the official recap series for Drag Race, The Pit Stop has skyrocketed into a hit of its own regard. This year, with the introduction of Season 8 winner Bob the Drag Queen as ho…
Branded Series
WWE's The Bump
From the get-go with the premiere episode on October 2, 2019, WWE sought to present a brand-new show that shattered the conventions of typical programming. Streamed live on WWE Network as well as digital platforms YouTube, Twitter and Facebook, 90-minute episodes are presented simultaneously across these platforms every Wednesday at 10 a.m. ET. The Bump …
Branded Series
Walmart’s Raising a Giant: A Mother and Son’s Journey to the NFL
The Raising a Giant docuseries was born from the goal of connecting the broader Walmart family through the once-in-a-lifetime journey of one Walmart associate, Martha Brown, and her son Derrick Brown’s path to the NFL draft. While the journey to the NFL is something few will experience, the desire to see our children reach for their dreams is universal.  …