THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 13th Annual Shorty Awards Best Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.

Winners

Branded Series
winner
Zendesk 'Stories about helpful people'
As a customer support company, everything Zendesk does — from how they build their customer experie…
Branded Series
winner
HARIBO - Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi…

Finalists

Branded Series
finalist
gold honor
audience honor
MOVEMENT Live by Michelob ULTRA
For the past 3 years, MOVEMENT by Michelob ULTRA has brought fun, large-scale wellness festivals to…
Branded Series
finalist
silver honor
Bottomless Brunch at Colman's
The goal for this campaign was to drive maximum brand affinity for Diageo and their portfolio of al…
Branded Series
finalist
bronze honor
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome…
Branded Series
finalist
Bases Covered
At the beginning of the year, we were preparing to film a YouTube series with Major League Baseball…
Branded Series
finalist
Learnings for the Classroom
In 2020, Qatar Foundation partnered with Vox on a series of Explainer videos. The idea was to ask q…
Branded Series
finalist
Unity IPO Creators Series
Breakwater Studios and Unity Technologies have partnered since 2015, producing more than 25 high co…

Nominees

Branded Series
#MGMood Spotify Playlist Social Series
The beauty of culture is that what is old quickly becomes new again. Social media wasn’t around whe…
Branded Series
A Gift of Joy
Branded Series
ACADEMY DIALOGUES: IT STARTS WITH US
The Academy of Motion Picture Arts and Sciences presented a new series of virtual panels for member…
Branded Series
Abercrombie Kids "Play On"
Abercrombie & Fitch reached out to ViacomCBS with an objective of building awareness for their aber…
Branded Series
All Hail the Lockdown
At the height of the COVID-19 pandemic, more than 90 countries were in either partial or full-lockd…
Branded Series
Ancestry x VOX Media Group: All of Us
In 2020, consumers were craving connection and humanity more than ever, especially knowing we would…
Branded Series
Antarctic Extremes
In partnership with PBS Digital Studios, the science documentary series NOVA brings viewers to the …
Branded Series
Around the World in 80 Plates with Leslie Durso
The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet con…
Branded Series
BHGRE® Season of Sharing
This holiday season we created a series for our consumer blog, BHGRELife.com, called BHGRE® Season …
Branded Series
finalist
Bases Covered
At the beginning of the year, we were preparing to film a YouTube series with Major League Baseball…
Branded Series
Billboard Brings Sech to the Honda Stage
Honda came to Billboard looking to put a new twist on Honda Stage, the music platform they launched…
Branded Series
finalist
silver honor
Bottomless Brunch at Colman's
The goal for this campaign was to drive maximum brand affinity for Diageo and their portfolio of al…
Branded Series
ConceptD - Creativity Decoded
As a brand that makes bespoke products for creatives centered on precision and high performance, th…
Branded Series
Culture Closeup
Create a branded content series that allows a consistent throughline for HBO’s slate of documentary…
Branded Series
DBS Sparks Season 2: Everyday Heroes for a Better World
The world is facing complex sustainability-related challenges – social, environmental and developme…
Branded Series
El Entretiempo by Scotiabank & ESPN
Covid-19 has forced the world into a "halftime". Just like in soccer, this is a time to reflect and…
Branded Series
FreeWheel Connects
When the COVID-19 pandemic hit the US in March 2020, FreeWheel quickly rethought and shifted its en…
Branded Series
French urban food series
Through our series “hunger” about sub-saharan Africa’s couscouses, about controversial “islamist” k…
Branded Series
Gamechangers
When adidas Originals asked us to help them commemorate the 50th anniversary of the game-changing S…
Branded Series
winner
HARIBO - Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi…
Branded Series
Having a Bud With
Over 15 years of their partnership, the Chicago Bulls and Budweiser have developed strong synergies…
Branded Series
Intel: Brains Behind the Brains
Intel invented the brains of the computer. But who are the brains behind these breakthrough innovat…
Branded Series
Lady Parts
There are many taboos and stigmas surrounding female health and sexuality, leaving many women with …
Branded Series
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But whe…
Branded Series
finalist
Learnings for the Classroom
In 2020, Qatar Foundation partnered with Vox on a series of Explainer videos. The idea was to ask q…
Branded Series
Let's Target
With Let's Target, we set out to create an attention-grabbing, YouTube-native series featuring both…
Branded Series
finalist
gold honor
audience honor
MOVEMENT Live by Michelob ULTRA
For the past 3 years, MOVEMENT by Michelob ULTRA has brought fun, large-scale wellness festivals to…
Branded Series
MSG Uncovered Presented by Squarespace
New York born and based musicians that play small clubs, bars, coffee shops, subway stations, and r…
Branded Series
On First with Pete
On First with Pete Alonso is an MLB Original show airing on YouTube featuring Pete mic’d up in mult…
Branded Series
finalist
bronze honor
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome…
Branded Series
S.Pellegrino Presents: "Our Food, Our Stories" with Kristen Kish
The holiday season is a key moment for S.Pellegrino, which has long held a place on consumers’ holi…
Branded Series
START HERE - with Al Jazeera
Ever felt overwhelmed or confused by the stories making the news?  Well, based on what our audience…
Branded Series
Teal Holidays with Heather
The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet con…
Branded Series
That Takeout Show with Ali Khan
The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet con…
Branded Series
The Design Better Book Series
As a company, it’s our mission to empower cross-functional enterprise teams to participate in the d…
Branded Series
The Hormel Film Festival
When shelter-in-place and social distancing occurred throughout the U.S., the Hormel Foods team sou…
Branded Series
The Oridgenators
Complex and Ruffles sought to create an impactful campaign to identify, amplify and spotlight Black…
Branded Series
Unadventurers
The Un-Adventurers chronicles the story of three individuals who have never left their home state. …
Branded Series
finalist
Unity IPO Creators Series
Breakwater Studios and Unity Technologies have partnered since 2015, producing more than 25 high co…
Branded Series
VH1's The Pit Stop (RuPaul's Drag Race: Season 12 & All Stars 5)
Of the various ancillary series surrounding RuPaul’s Drag Race, The Pit Stop is undoubtedly the mos…
Branded Series
WWE's The Bump
From the get-go with the premiere episode on October 2, 2019, WWE sought to present a brand-new sho…
Branded Series
Walmart’s Raising a Giant: A Mother and Son’s Journey to the NFL
The Raising a Giant docuseries was born from the goal of connecting the broader Walmart family thro…
Branded Series
winner
Zendesk 'Stories about helpful people'
As a customer support company, everything Zendesk does — from how they build their customer experie…