Objectives

This holiday season we created a series for our consumer blog, BHGRELife.com, called BHGRE® Season of Sharing. Our objective was to provide our followers with safe and creative ways to celebrate Halloween, Thanksgiving, Kwanzaa, Hanukkah, Christmas and New Year’s Eve, with activities, socially distant party ideas, recipes, and much more during Covid.

Strategy and Execution

We created a series of 25 articles that covered topics ranging from ideas on how to celebrate all the major holidays to "Ways to Give Back", where we shared ideas on charitable endeavors and then highlighted how franchisees within our brand were supporting their local communities through blood drives, food banks, toy collections and more.

All our content from the campaign was promoted across our social channels.

https://www.bhgre.com/bhgrelife/bhgre-season-of-sharing/

Results

BHGRE Season of Sharing Results

- 74K engagements across the social media channels. 

- Over 1.2M people reached on social media. 

- Over 25K Season of Sharing specific blog pageviews, and 248K total site pageviews.

- An increase of 77% more blog users, and 226% more page views than the same period YOY. 

- The average time on the blog increased to 2:16 from 0:30. 

Active Platforms

-Trade FB: https://www.facebook.com/allthingsre

- Consumer FB: https://facebook.com/BHGRealEstate

- Trade TW: https://twitter.com/AllThingsBHGRE

- Consumer TW: http://twitter.com/BHGRealEstate

- Pinterest: http://pinterest.com/BHGRealEstate

- IG Stories: https://instagram.com/bhgrealestate

Media