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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Culture Closeup

Entered in Branded Series

Objective

Create a branded content series that allows a consistent throughline for HBO’s slate of documentary films that highlights multicultural talent both in front of and behind the camera while showcasing important cultural themes that inspired the creation of each documentary. 

Strategy

HBO and Allied Global Marketing worked together to develop the Culture Closeup content series, leveraging influencers and celebrities and pairing them with film talent to discuss key elements of HBO’s priority multicultural documentaries in settings that were either featured in or inspired by the films. Content from the Culture Closeup series is distributed by participating influencers and talent on their social channels and by HBO on owned channels including social and .com.

Results

In total, the Culture Closeup series generated a total potential reach of 2,031,000, generated 3,655 social engagements, with a total of 52,055 views.

Media

Produced by

HBO (brand), Allied Global Marketing (agency)

Links

Entry Credits

About the Shorty Awards

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