The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 13th Annual Shorty Awards

Culture Closeup

Entered in Branded Series

About this entry

Create a branded content series that allows a consistent throughline for HBO’s slate of documentary films that highlights multicultural talent both in front of and behind the camera while showcasing important cultural themes that inspired the creation of each documentary. 

Why does this entry deserve to win?

HBO and Allied Global Marketing worked together to develop the Culture Closeup content series, leveraging influencers and celebrities and pairing them with film talent to discuss key elements of HBO’s priority multicultural documentaries in settings that were either featured in or inspired by the films. Content from the Culture Closeup series is distributed by participating influencers and talent on their social channels and by HBO on owned channels including social and .com.

Results

In total, the Culture Closeup series generated a total potential reach of 2,031,000, generated 3,655 social engagements, with a total of 52,055 views.

Media

Entrant Company / Organization Name

HBO (brand), Allied Global Marketing (agency)

Links

Entry Credits