THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 12th Annual Shorty Awards Best Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.

Nominees

AARP's 'Road to Wizdom'
AARP seeks to challenge outdated beliefs of what it means to age and to spark new solutions so we c…
finalist
gold honor
audience honor
All Hail the Algorithm
When we at Al Jazeera English (AJE) decided to produce ‘All Hail The Algorithm’, we approached our …
Archive Video Series
The physical adidas Archive at the company’s headquarters in Germany is a treasure trove of the bra…
finalist
bronze honor
Aussie: She’s the B’Auss
Viacom Velocity was challenged by Aussie hair care to take their legacy brand and make it a lifesty…
Beyond the Sound
Adorama’s mission is to equip your creativity, and that’s a promise to creators of all kinds. In th…
winner
Billboard x Mountain Dew: Crowd Control
Mountain Dew and Billboard partnered to reach the Gen Z audience with an out-of-the-box, social-fir…
Brandwagon - A Wistia Original Series
Brands have to evolve their marketing to focus on growing their brand affinity, not just their awar…
Carnival Cruise Line: Island Hoppers
Our main objective was to drive consideration of Carnival Cruise Line as the ultimate vacation amon…
Carnival Row: Behind The Row Series
The Amazon Original Carnival Row offered fantasy, mystery, and romance all within a new world to ex…
finalist
bronze honor
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi…
Creating Symmetry: A Docuseries by Gulfstream Aerospace Corp.
Social listening in late 2018 revealed a gap in the pilot community's knowledge of several importan…
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and …
Expedia Vacation Travel Guide Series
To provide informative and inspiring travel videos of vacation destinations all over the world. Exp…
FEMPIRE with Ayesha Curry Presented by Lorissa's Kitchen
For the inaugural season of FEMPIRE, ELLEN partnered with Lorissa’s Kitchen and Ayesha Curry to lev…
finalist
silver honor
Fearless Season Two with Ashley Graham Presented by Total Wireless
Ellen Digital Network in partnership with Total Wireless presents the second season of Fearless sta…
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel Old Country Store sought to drive and s…
Goldman Sachs Day in the Life Campaign
Many industries are fighting a war for top talent, and this is true of the financial services indus…
Live at Aloft Hotels: The Homecoming Tour Content Series
To highlight the brand’s commitment to music makers and music lovers, we created the 2019 Live at A…
Lucasfilm & FIRST: Galactic Builders Powered by Star Wars: Force for Change
In 2019, through the Star Wars: Force for Change philanthropic initiative, Lucasfilm and parent com…
finalist
silver honor
Moment Series
The goal of the campaign was to inspire millions of people across the United States to join the Inc…
Mountain Dew Do Your Other Thing
Amplify Mountain Dew’s 2019 marketing strategy through an impactful multi-platform campaign that ac…
My Travel Diary: Kenya
When Adorama first concepted “My Travel Diary,” the idea was simple: define what it means to practi…
Queerty Presents That’s Our Sally, in Partnership with Gilead Sciences
Our primary objective was to increase awareness and usage of “Pre-exposure prophylaxis” (“PrEP”) am…
finalist
bronze honor
Quick Fix - IGTV Series
In 2019, one of the main goals of the Stitch Fix marketing team was to drive brand relevance by cre…
Reel Destinations
Focus Features wanted to develop an original digital series that they could utilize as a place to s…
Rewind Nature
The North Face and REI wanted to collectively raise awareness of their shared values around sustain…
RuPaul's Drag Race's Portrait of a Queen Season 2
Once RuPaul’s Drag Race ends a season, what happens next? As a way to keep the show’s fans engaged …
START HERE - with Al Jazeera
Confused, overwhelmed or out of touch with the news? START HERE with Al Jazeera is your go-to sourc…
Sadeem
Sadeem is a digitally exclusive talent competition format for aspiring content creators in the Arab…
What's Cooking With Julie Chrisley
What’s Cooking With Julie Chrisley is a culinary video series hosted by Julie Chrisley, star of the…
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—p…