12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

finalist
All Hail the Algorithm
When we at Al Jazeera English (AJE) decided to produce ‘All Hail The Algorithm’, we approached our subject with a very specific vision and purpose – to tell a story of the phenomenon of algorithms in a manner that is relatable, clear and crucially, in a way that amplifies the voices we aren’t hearing enough of on this subject. In reporting this…
finalist
Aussie: She’s the B’Auss
Viacom Velocity was challenged by Aussie hair care to take their legacy brand and make it a lifestyle brand relevant to Gen Z girls. Viacom had the massive built in audience of Gen Z girls in the AwesomenessTV ecosystem and it was time to put it to work. In its first partnership with Aussie Hair Care, Viacom Velocity developed a multi-layered prog…
finalist
Billboard x Mountain Dew: Crowd Control
Mountain Dew and Billboard partnered to reach the Gen Z audience with an out-of-the-box, social-first content campaign that married the target consumer’s passions for hip-hop, gaming and live experiences. The resulting series, coined “Crowd Control” (also stylized as #MtnDewCrwdCntrl), celebrated the fans that “dare to do” by creating interactive,…
finalist
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…
finalist
Fearless Season Two with Ashley Graham Presented by Total Wireless
Ellen Digital Network in partnership with Total Wireless presents the second season of Fearless starring body activist, entrepreneur, supermodel and one of today’s most powerful voices, Ashley Graham. Fearless captures the ethos of Total Wireless, total confidence campaign messaging by creating meaningful and authentic moments for its target au…
finalist
Moment Series
The goal of the campaign was to inspire millions of people across the United States to join the Inclusion Revolution by showing what happens when people experience their life-changing Special Olympics “Moment.” In addition, we sought to help educate the public that Special Olympics includes education programs across the United States that are spar…
finalist
Quick Fix - IGTV Series
In 2019, one of the main goals of the Stitch Fix marketing team was to drive brand relevance by creating meaningful cultural and emotional connections with our consumers and existing clients.  To support this objective, the content team set the goal of experimenting with new content types and growing our video programming across channels, start…

Nominees

AARP's 'Road to Wizdom'
AARP seeks to challenge outdated beliefs of what it means to age and to spark new solutions so we can all choose how we live as we age. When AARP learned the Washington Wizards were launching the Wizdom Dance Team, a troupe of 50-plus adults from the D.C., Maryland and Virginia area, AARP saw an opportunity to do just that: celebrate people who are taking r…
Archive Video Series
The physical adidas Archive at the company’s headquarters in Germany is a treasure trove of the brand’s immense history and experience. Unfortunately, there is currently no easy way to convey the story of the archive to fans of the brand. We are frequently tasked with explaining the history of new shoe launches for the brand, and wanted to develop a system …
Beyond the Sound
Adorama’s mission is to equip your creativity, and that’s a promise to creators of all kinds. In the video series “Beyond the Sound,” Adorama brings together musicians, videographers, and professional audio experts to break down exactly what it takes to conceptualize, shoot, and edit a live music video production.  Created with Steven Pierce, Framework P…
Brandwagon - A Wistia Original Series
Brands have to evolve their marketing to focus on growing their brand affinity, not just their awareness. In support of this necessary shift to Brand Affinity Marketing, we created Brandwagon, a Wistia Original Series. This unique digital campaign was a bit meta in that it was designed to not only educate marketers about how to grow their brand affinity, bu…
Carnival Cruise Line: Island Hoppers
Our main objective was to drive consideration of Carnival Cruise Line as the ultimate vacation amongst those who are new to cruising by creating a storytelling platform that deeply connects with consumers.   We were tasked with channeling Carnival’s creative platform, #ChooseFun, while engaging those who are new to cruising with content that would hig…
Carnival Row: Behind The Row Series
The Amazon Original Carnival Row offered fantasy, mystery, and romance all within a new world to explore. It promised a robust storyline, amazing production scale, and unique characters no one had ever seen before.  So, it took no time at all for the series to establish a core fanbase who, soon after the launch of the show, were clamoring for fresh conte…
Creating Symmetry: A Docuseries by Gulfstream Aerospace Corp.
Social listening in late 2018 revealed a gap in the pilot community's knowledge of several important safety features on our award-winning, in-house-designed Symmetry Flight DeckTM, now in service around the world on the Gulfstream G500TM and Gulfstream G600TM business jets. With the general public (and the industry) closely following the Boeing 737 Max situ…
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true client stories, the mini-series depicts how these DBS bankers challenge the status quo and go above and beyond when solving unusual client challenges. Since its inception, SPARKS, with its 10 episodes, has garnered more t…
Expedia Vacation Travel Guide Series
To provide informative and inspiring travel videos of vacation destinations all over the world. Expedia’s reputation as leaders in online travel booking is firmly established; these videos are designed to expand that reputation, establishing Expedia as genuine authorities in the travel experience.
FEMPIRE with Ayesha Curry Presented by Lorissa's Kitchen
For the inaugural season of FEMPIRE, ELLEN partnered with Lorissa’s Kitchen and Ayesha Curry to leverage Ayesha’s business savvy and wisdom to assist female entrepreneurs of all ages and stages to take their ‘Fempire’ to the next level. Over the course of the six-episode digital-first series, viewers were introduced to a variety of on-the-go busy women w…
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel Old Country Store sought to drive and sustain awareness by paying homage to its long history in music while setting the tone and paving the way for the next five decades. With the launch of a high-profile new product, the brand needed to remain top-of-mind and sustain relevancy over an extended per…
Goldman Sachs Day in the Life Campaign
Many industries are fighting a war for top talent, and this is true of the financial services industry as new opportunities at tech companies and start-ups intersect with a generational shift away from what’s perceived as more “traditional” career paths. As well, external misperceptions of Goldman Sachs abound, and many potential recruits don’t think that t…
Live at Aloft Hotels: The Homecoming Tour Content Series
To highlight the brand’s commitment to music makers and music lovers, we created the 2019 Live at Aloft Hotels: The Homecoming Tour, in partnership with Universal Music Group, bringing emerging artists back to their hometowns for exclusive, free performances. To support the months-long activation on digital and social media, our objectives were: Incre…
Lucasfilm & FIRST: Galactic Builders Powered by Star Wars: Force for Change
In 2019, through the Star Wars: Force for Change philanthropic initiative, Lucasfilm and parent company The Walt Disney Company teamed-up with FIRST to provide inspiration and opportunity to the next generation of heroes, innovators, and storytellers, and equip youth with the skills they’ll need to create the futures they imagine. The Walt Disney Company an…
Mountain Dew Do Your Other Thing
Amplify Mountain Dew’s 2019 marketing strategy through an impactful multi-platform campaign that achieves the following brand objectives: • Establish consistent communications & messaging throughout Viacom’s marketing initiatives to support Dew’s goal of uniting the portfolio as one master brand • Inspire Dew’s A18-34 consumer segment to pursue their pa…
My Travel Diary: Kenya
When Adorama first concepted “My Travel Diary,” the idea was simple: define what it means to practice ethnical travel photography and have the video series serve as a passport to countries and cultures not often shown on social media.  Travel photographs — of landscapes, people, or animals — often show just a quick snapshot of the destination. This serie…
Queerty Presents That’s Our Sally, in Partnership with Gilead Sciences
Our primary objective was to increase awareness and usage of “Pre-exposure prophylaxis” (“PrEP”) among MSM (men having sex with men) to prevent HIV. The only medications approved for PrEP are Gilead’s Truvada or Descovy. When taken daily, PrEP is highly effective for preventing HIV from sex or injection drug use. PrEP is less effective if not taken daily, s…
Reel Destinations
Focus Features wanted a way to engage their audiences outside of the traditional marketing materials, speaking to their core fans who love the art and craft of film while enticing the next generation of cinephiles through a film-focused digital travelogue series.
Rewind Nature
The North Face and REI wanted to collectively raise awareness of their shared values around sustainability and the efforts they are taking to make change in the industry.  Every second, a garbage truck’s worth of textiles are put into landfills or burned. If nothing changes, CO2 emissions from the fashion industry are predicted to increase nearly 50% by …
RuPaul's Drag Race's Portrait of a Queen Season 2
Once RuPaul’s Drag Race ends a season, what happens next? As a way to keep the show’s fans engaged during and between seasons, Portrait of a Queen takes a “day-in-the-life” look at some of the most successful queens in the business as we document their evolution following their stint on the show.
START HERE - with Al Jazeera
Confused, overwhelmed or out of touch with the news? START HERE with Al Jazeera is your go-to source to re-engage in important global conversations. Audiences are lost in today’s vast news cycle of complicated, fast-moving stories. Al Jazeera English cuts through it all to set out what’s going on and why it matters in a new digital series START HERE – pr…
Sadeem
Sadeem is a digitally exclusive talent competition format for aspiring content creators in the Arab world. In the series 20 contestants are brought to Beirut, Lebanon to compete for the title of the ‘Best Arab Content Creator.’ The aim of the competition is to provide content creators with the necessary skills, tools and exposure to elevate digital Arab …
What's Cooking With Julie Chrisley
What’s Cooking With Julie Chrisley is a culinary video series hosted by Julie Chrisley, star of the hit USA Network show, Chrisley Knows Best and passionate chef who has been cooking three meals a day for her family for the past twenty years. In this video series, America’s favorite matriarch invites fans into her kitchen as she whips up some of her favorit…
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—persons born between the years 1981 and 1996—are less religious than older Americans.[1] While millennials are less likely to ascribe to traditional forms of religious observance, the study maintains that they remain religious nonetheless. With the rise of the …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.