12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.
Start an entry in this category
AARP's 'Road to Wizdom'
AARP seeks to challenge outdated beliefs of what it means to age and to spark new solutions so we can all choose how we live as we age. When AARP learned the Washington Wizards were launching the Wizdom …
All Hail the Algorithm
When we at Al Jazeera English (AJE) decided to produce ‘All Hail The Algorithm’, we approached our subject with a very specific vision and purpose – to tell a story of the phenomenon of algorithms in a m…
Aussie: She’s the B’Auss
Viacom Velocity was challenged by Aussie hair care to take their legacy brand and make it a lifestyle brand relevant to Gen Z girls. Viacom had the massive built in audience of Gen Z girls in the Awesome…
Billboard x Mountain Dew: Crowd Control
Mountain Dew and Billboard partnered to reach the Gen Z audience with an out-of-the-box, social-first content campaign that married the target consumer’s passions for hip-hop, gaming and live experiences…
Brandwagon - A Wistia Original Series
Brands have to evolve their marketing to focus on growing their brand affinity, not just their awareness. In support of this necessary shift to Brand Affinity Marketing, we created Brandwagon, a Wistia O…
Carnival Cruise Line: Island Hoppers
Our main objective was to drive consideration of Carnival Cruise Line as the ultimate vacation amongst those who are new to cruising by creating a storytelling platform that deeply connects with consumer…
Carnival Row: Behind The Row Series
Chewy Channel
HARIBO is a 100 year old global candy brand and the inventor of the world famous Gummi Bear. However, HARIBO has only been recently introduced to the highly competitive US market, competing with industry…
Creating Symmetry: A Docuseries by Gulfstream Aerospace Corp.
Social listening in late 2018 revealed a gap in the pilot community's knowledge of several important safety features on our award-winning, in-house-designed Symmetry Flight DeckTM, now in service around …
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true client stories, the mini-series depicts how these DBS bankers cha…
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel Old Country Store sought to drive and sustain awareness by paying homage to its long history in music while setting the tone and paving the way…
Goldman Sachs Day in the Life Campaign
Many industries are fighting a war for top talent, and this is true of the financial services industry as new opportunities at tech companies and start-ups intersect with a generational shift away from what’s perceived as more “traditional” career paths. As well, external misperceptions of Goldman Sachs abound, and many potential recruits don’t think that t…
Live at Aloft Hotels: The Homecoming Tour Content Series
To highlight the brand’s commitment to music makers and music lovers, we created the 2019 Live at Aloft Hotels: The Homecoming Tour, in partnership with Universal Music Group, bringing emerging artists b…
Lucasfilm & FIRST: Galactic Builders Powered by Star Wars: Force for Change
In 2019, through the Star Wars: Force for Change philanthropic initiative, Lucasfilm and parent company The Walt Disney Company teamed-up with FIRST to provide inspiration and opportunity to the next gen…
Moment Series
The goal of the campaign was to inspire millions of people across the United States to join the Inclusion Revolution by showing what happens when people experience their life-changing Special Olympics “M…
Mountain Dew Do Your Other Thing
Amplify Mountain Dew’s 2019 marketing strategy through an impactful multi-platform campaign that achieves the following brand objectives: • Establish consistent communications & messaging throughout Vi…
Queerty Presents That’s Our Sally, in Partnership with Gilead Sciences
Our primary objective was to increase awareness and usage of “Pre-exposure prophylaxis” (“PrEP”) among MSM (men having sex with men) to prevent HIV. The only medications approved for PrEP are Gilead’s Tr…
RuPaul's Drag Race's Portrait of a Queen Season 2
Once RuPaul’s Drag Race ends a season, what happens next? As a way to keep the show’s fans engaged during and between seasons, Portrait of a Queen takes a “day-in-the-life” look at some of the most succe…
START HERE - with Al Jazeera
Confused, overwhelmed or out of touch with the news? START HERE with Al Jazeera is your go-to source to re-engage in important global conversations. Audiences are lost in today’s vast news cycle of co…
Sadeem
Sadeem is a digitally exclusive talent competition format for aspiring content creators in the Arab world. In the series 20 contestants are brought to Beirut, Lebanon to compete for the title of the ‘Bes…
TBD
 
What's Cooking With Julie Chrisley
What’s Cooking With Julie Chrisley is a culinary video series hosted by Julie Chrisley, star of the hit USA Network show, Chrisley Knows Best and passionate chef who has been cooking three meals a day fo…
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—persons born between the years 1981 and 1996—are less religious than older Americans.[1] While millennial…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.