WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Carnival Row: Behind The Row Series

Entered in Branded Series, Long Form Video

Objective

The Amazon Original Carnival Row offered fantasy, mystery, and romance all within a new world to explore. It promised a robust storyline, amazing production scale, and unique characters no one had ever seen before. 

So, it took no time at all for the series to establish a core fanbase who, soon after the launch of the show, were clamoring for fresh content that dove deeper into complex storyline cross-woven with the detail and prestige of a steampunk fantasy wonderland. 

Naturally, there’s a lot that goes into the production and shooting of a series as epic as this one, and we wanted to pull off something as cinematic as the series itself that kept our new fans engaged.

Strategy

Cut to Carnival Row’s 'Behind the Row', a Facebook Watch series that gave fans a whole new perspective on the show they love directly from the people who made it. 'Behind the Row' was one-hour documentary-style behind-the-scenes pieces that revealed an intimate look at the epic scale and attention to detail the production undertook to create the series.

Each episode had a specific theme, from costumes to the world, and featured key players within the cast, crew, and production to give insight and first-hand knowledge of what goes into making a fantasy show of this magnitude. 

Results

By the time the last episode was released we’d generated over 321K views, 75k engagements, 1M impressions, and reached over 700K people - ensuring that our fans were staying active on our social pages and begging for a second season. 

 

EPISODES

Behind the Row #1 - Cast

Behind the Row #2 - Costumes + Fashion

Behind the Row #3 - The World

Behind the Row #4 - Makeup + Creatures

Media

Video for Carnival Row: Behind The Row Series

Produced by

hi5.agency, Amazon

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.