12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Long Form Video

This award honors the most effective and creative use of long form video by a brand, agency or organization in a social media marketing campaign. Videos must be 2 or more minutes in length to qualify.

See previous winners and honorees here.
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing they sell, evidenced by items with slogans like “The Future is Canadian” and “Home is Canada”. From helping…
BuzzFeed's "I Tried To Get Fast Food With Zero Trash"
The objective of this series was to introduce people to environmental concepts through the lens of zero waste in a fun and relatable way. Zero waste means trying to send as little as possible to landfill…
Carnival Row: Behind The Row Series
The Amazon Original Carnival Row offered fantasy, mystery, and romance all within a new world to explore. It promised a robust storyline, amazing production scale, and unique characters no one had ever s…
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true client stories, the mini-series depicts how these DBS bankers cha…
Duluth Trading Co. And Yellowstone
Create native-based custom content that aligned, and elevated, Duluth Trading Co’s theme of tradesmen and allowed for endemic integration of Duluth’s brand messaging and products.  
Etihad Airways Introduces: ManCity Freestylers
The primary creative challenge was devising a campaign that would reflect Etihad Airways and Manchester City’s shared values and also incorporate their distinct businesses. With one being a luxurious air…
Etihad Airways Introduces: The Etihad Ramadan Fridge
During Ramadan, Muslims around the world uphold the tradition of sharing – sharing their homes, sharing their hospitality, sharing their food - with others. And in the UAE, this spirit of sharing has bee…
Fork the System: What does food tell us about North Korea?
Kim Jong Un, missiles and conflict – we know little else about life in North Korea. In Episode One of Fork the System – a new Al Jazeera English series – we travel to South Korea to meet three North Kore…
Give a Little Bit
Imagine that you suffered from a developmental disorder and as a result of communication struggles and difficulty with social interaction, you lived an isolated existence. This is the unfortunate reality…
How The Rock got a word into the dictionary
In October 2019, WWE celebrated 20 years of “SmackDown,” one of our weekly sports-entertainment flagship programs. To mark this historic occasion, the WWE digital team produced a short documentary tellin…
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentra…
Life At The Ridge: Outlander Atmospheric Rooms
For Season Five of Outlander we wanted to give our dedicated fan base a new way to experience the show's universe, irrespective of specific favorite characters or plots. But how to provide a unique entry…
Lucifer Recap Teaser
Now that Lucifer was making his grand entrance onto Netflix, we wanted to remind fans of some of the great moments from past seasons to make the series accessible to brand new little devils looking for t…
MTV News: How People of Color Survive in an Abortion Desert
In the midst of the state abortion bans in summer 2019, MTV News dived into under-reported communities fighting for reproductive access in order to highlight the marginalized groups that the bans would b…
NURSES4NYC-Heal The City, Build A Career
At NYC Health + Hospitals, more than 8,000 dedicated nurses provide care in public hospitals, neighborhood health centers, nursing homes and the city's jails. Our goal was to showcase the compassion and …
Pitch Please
  Pitch Please is a comedic parody of Shark Tank that was created specifically for and in partnership with Facebook. An extension of the Comedy Central Originals franchise As Seen on CC series, Pitch …
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling a…
Railroad Ties
In the 1860’s, nearly 100,000 slaves escaped via secret routes and safe houses in America – helped in secret by strangers via the Underground Railroad. By erasing all traces of their journey, they won…
Rare As One
Rare disease is anything but rare. As many as 7,000 rare diseases affect 400 million people globally. The vast majority are not well understood, and less than 5% have approved treatments. Yet worldwide, …
START HERE - with Al Jazeera
Confused, overwhelmed or out of touch with the news? START HERE with Al Jazeera is your go-to source to re-engage in important global conversations. Audiences are lost in today’s vast news cycle of co…
Sadeem
Sadeem is a digitally exclusive talent competition format for aspiring content creators in the Arab world. In the series 20 contestants are brought to Beirut, Lebanon to compete for the title of the ‘Bes…
Shameless "Infatuation After Incarceration" Gallavich Webisode
Shameless has one of the most active and engaged fandoms and is SHOWTIME’s largest current series community with a total of 5.6M followers across our social platforms. This eager swarm of Shameless fans …
Shine in your own way
Bradesco has always had inclusion and diversity in its DNA. Since its foundation, the bank has accepted all people, regardless of origin, social class, religion or skin color. The decision to be an open …
Soñando con LaLiga
Soñando con LaLiga details the experience and progress of the 17 players from the Allstate Sueño Alianza National Showcase while they traveled to Spain and competed against LaLiga academies and in front …
The Desegregation of Huntsville
At American Experience we make long form digital videos to elevate awareness of people who deserve a place in history, expand concepts of history through storytelling and show how the past affects the pr…
The Immortal Cockroach
Seriously Digital Entertainment, the creators behind hit mobile games Best Fiends and Best Fiends STARS, is building an entertainment franchise through mobile gaming experiences. Seriously has a vision t…
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition series. This expression explores the role that exceptional oak casks play in shaping the natural color of …
The Mystical Journey of Jimmy Page’s ‘59 Telecaster
The Fender Jimmy Page Telecaster is a tribute to Jimmy Page's 1959 Telecaster, as played in the Yardbirds, Led Zeppelin, and beyond. As guitarist and producer of Led Zeppelin, Jimmy Page crafted some of …
The Secret Life of Pets 2 - "The Daily Show Investigates The Secret Life of Pets
The whimsical world of The Secret Life of Pets taps into the notion that every pet owner – or human companion, rather – has contemplated at one point: what do our pets do when we’re away?  The Daily Show…
The heartbreaking story of Paige’s retirement: WWE Chronicle
WWE Chronicle gives viewers an inside look into the life and career of a WWE Superstar as he/she juggles time on the road, backstage relationships and personal life matters. The documentary series covers…
Twin My Heart
We combined our audience's favorite things- dating, competition, and the Merrell Twins to create Twin My Heart. The Merrell Twins are notoriously discreet about their love lives and this show gives their…
WestJet Christmas Miracle: To give or receive
For the past eight years, WestJet has been surprising and delighting its guests throughout the holiday season and delivering a Christmas video that spreads the holiday spirit. This year we wanted to posi…
What's Cooking With Julie Chrisley
What’s Cooking With Julie Chrisley is a culinary video series hosted by Julie Chrisley, star of the hit USA Network show, Chrisley Knows Best and passionate chef who has been cooking three meals a day fo…
Why this $300 clam is so important to Native Americans and China
For each and every episode of our documentary show, “In Real Life,” we have two equally important goals in mind: to inform and to entertain. Our attention spans (yup, us, the people who are writing this)…
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—persons born between the years 1981 and 1996—are less religious than older Americans.[1] While millennial…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.