WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Pitch Please

Entered in Long Form Video

Objective

 

Pitch Please is a comedic parody of Shark Tank that was created specifically for and in partnership with Facebook. An extension of the Comedy Central Originals franchise As Seen on CC series, Pitch Please shows what happens when the offbeat, original products are pitched to a panel of three very opinionated and discerning judges.

Strategy

Pitch Please was based on a familiar template of the business reality series, and the scripting involved a competitive element to help maintain viewership for the final outcome. The video required the casting of contestants and judges, as well as the final As Seen on CC commercial at the conclusion. Adam Waheed was cast as one of the judges due to his large fanbase on Facebook and Instagram (2.5M FB + IG fans). He promoted every episode of the series on his social accounts, bringing more eyes to the series.

Results

The entire Pitch Please series has earned over 1M views on Facebook, with millions more views coming from the individual As Seen On CC episodes associated with them.

Media

Video for Pitch Please

Produced by

Comedy Central Digital

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.