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From the 12th Annual Shorty Awards

Pitch Please

Entered in Long Form Video



Pitch Please is a comedic parody of Shark Tank that was created specifically for and in partnership with Facebook. An extension of the Comedy Central Originals franchise As Seen on CC series, Pitch Please shows what happens when the offbeat, original products are pitched to a panel of three very opinionated and discerning judges.

Strategy and Execution

Pitch Please was based on a familiar template of the business reality series, and the scripting involved a competitive element to help maintain viewership for the final outcome. The video required the casting of contestants and judges, as well as the final As Seen on CC commercial at the conclusion. Adam Waheed was cast as one of the judges due to his large fanbase on Facebook and Instagram (2.5M FB + IG fans). He promoted every episode of the series on his social accounts, bringing more eyes to the series.


The entire Pitch Please series has earned over 1M views on Facebook, with millions more views coming from the individual As Seen On CC episodes associated with them.


Video for Pitch Please

Entrant Company / Organization Name

Comedy Central Digital