THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 12th Annual Shorty Awards

RENT SING-A-LONG FAN MUSIC VIDEO

Finalist in User-Generated Content

Audience Honor in User-Generated Content

Entered in Art Direction, YouTube Partnership, Call to Action, Long Form Video

About this entry

To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.

Why does this entry deserve to win?

their videos using #RentSingAlong. We collected submissions across YT, FB, TW, and IG, including influencers, Broadway casts, Rent’s past stars, and even Ariana and Frankie Grande!

We debuted the video at an exclusive Q&A, hosted at YouTube Space LA. The event was hosted by influencer and RentHead Thomas Sanders, and was attended by Jordan Doww, Josh Levi, Sam Tsui, Montana Tucker, and many more.

Results

The video was the most watched promotional piece for premiere week: totaling 1.5 M video views and 3.7 M impressions across RENT’s social pages, and an incredible 11.9 M video views across influencer posts! Creating a whole new generation of fans.

Media

Video for RENT SING-A-LONG FAN MUSIC VIDEO

Entrant Company / Organization Name

Fox Entertainment

Link