12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not TV. It’s HBO” made perfect sense in 1999, the premium cable channel must compete with compelling offerin…
#PauseToRemember
On Remembrance Day 2019, the Royal Canadian Legion, a respected organization that supports military veterans, rallied the top video game streamers worldwide to #PauseToRemember our veterans with a moment…
#SponCon Vows
In August 2019, Hotels.com and Hulu partnered on a hilarious brand integration within “Four Weddings and a Funeral,” completed with a branded veil, a bride mentioning Hotels.com during her vows, and even…
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing they sell, evidenced by items with slogans like “The Future is Canadian” and “Home is Canada”. From helping…
Back to School Essentials
Our mission was critical and timely: roll-out a strategically timed social campaign to jolt a country fatigued by gun violence and rally them to join, donate, and take action. There’s an emotionally e…
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declare…
DQ Happy Hypothesis
DQ competes in a highly competitive category among titans like McDonalds, Burger King and Wendy’s. And while the big dogs outspend DQ, DQ has something money can’t buy: the hearts of consumers. In a rece…
Dodge the Bullet
The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989, one of the deadliest mass shootings in Canadian history. The Coalition was formed to support strategies to reduce g…
Giant Poo
Over a decade ago, Suzy Batiz founded Poo~Pourri and has worked to destigmatize the shame in something we all do, poop. Today, we are proudly poop-positive brand that embodies doing epic shit and transfo…
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
Hulu's Wu-Tang Name Generator
Wu-Tang Clan ain’t nothing to f*ck with. Going into Season 1 of the Hulu original series, Wu-Tang: An American Saga, we knew we had to get Wu-Tang fans hyped and leverage them in promoting the show to wi…
Logitech's National #WFANYWHEREWEEK2019
Leverage social media, PR and partner outreach to position Logitech brands as leaders in the evolution of our global workspace.  With remote work becoming more prominent and effective, Logitech provides …
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physica…
Natural Light Summer Intern
The job market for young adults these days is notoriously difficult - the unemployment rate for recent college grads is rising year-over-year and is actually higher than that of the average job seeker (D…
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling a…
Stop the execution of Rodney Reed
In July 2019, Innocence Project client Rodney Reed, who had been on death row since 1998 for a murder that evidence suggests he did not commit, was given November 20, 2019 as the day Texas would execute …
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States, it’s falsely perceived as unhealthy, largely fueled by xenophobic stereotypes about “dirty” Chinese fo…
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and other prominent internet personalities in a social-first campaign to generate excitement for Black Friday’s …
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last time you flipped on the TV and watched sports. Remember? Alright, now what if I told you with 96% confid…
Zippo: Fight Fire With Fire
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is great, but at times, difficult to control. Globally, fires destroy 4% of our forested land a year and a …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.