THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing the…

Finalists

Call to Action
finalist
gold honor
Dodge the Bullet
The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989, one of the …
Call to Action
finalist
silver honor
Back to School Essentials
Our mission was critical and timely: roll-out a strategically timed social campaign to jolt a count…
Call to Action
finalist
bronze honor
audience honor
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t awar…
Call to Action
finalist
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Call to Action
finalist
Giant Poo
Over a decade ago, Suzy Batiz founded Poo~Pourri and has worked to destigmatize the shame in someth…
Call to Action
finalist
Stop the execution of Rodney Reed
In July 2019, Innocence Project client Rodney Reed, who had been on death row since 1998 for a murd…
Call to Action
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last …

Nominees

Call to Action
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …
Call to Action
#PauseToRemember
On Remembrance Day 2019, the Royal Canadian Legion, a respected organization that supports military…
Call to Action
#SponCon Vows
In August 2019, Hotels.com and Hulu partnered on a hilarious brand integration within “Four Wedding…
Call to Action
Bullfit Detectors
Today, our social feeds make it look like the world is full of ‘perfect’ people. From the many fitn…
Call to Action
DQ Happy Hypothesis
DQ competes in a highly competitive category among titans like McDonalds, Burger King and Wendy’s. …
Call to Action
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging an…
Call to Action
Hulu's Wu-Tang Name Generator
Wu-Tang Clan ain’t nothing to f*ck with. Going into Season 1 of the Hulu original series, Wu-Tang: …
Call to Action
Logitech's National #WFANYWHEREWEEK2019
Leverage social media, PR and partner outreach to position Logitech brands as leaders in the evolut…
Call to Action
Natural Light Summer Intern
The job market for young adults these days is notoriously difficult - the unemployment rate for rec…
Call to Action
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
Call to Action
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States…
Call to Action
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and othe…
Call to Action
Zippo: Fight Fire With Fire
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is …