THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 12th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing the…

Finalists

Call to Action
finalist
gold honor
Dodge the Bullet
The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989, one of the …
Call to Action
finalist
silver honor
Back to School Essentials
Our mission was critical and timely: roll-out a strategically timed social campaign to jolt a count…
Call to Action
finalist
bronze honor
audience honor
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t awar…
Call to Action
finalist
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Call to Action
finalist
Giant Poo
Over a decade ago, Suzy Batiz founded Poo~Pourri and has worked to destigmatize the shame in someth…
Call to Action
finalist
Stop the execution of Rodney Reed
In July 2019, Innocence Project client Rodney Reed, who had been on death row since 1998 for a murd…
Call to Action
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last …

Nominees

Call to Action
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …
Call to Action
#PauseToRemember
On Remembrance Day 2019, the Royal Canadian Legion, a respected organization that supports military…
Call to Action
#SponCon Vows
In August 2019, Hotels.com and Hulu partnered on a hilarious brand integration within “Four Wedding…
Call to Action
winner
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing the…
Call to Action
finalist
silver honor
Back to School Essentials
Our mission was critical and timely: roll-out a strategically timed social campaign to jolt a count…
Call to Action
finalist
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Call to Action
Bullfit Detectors
Today, our social feeds make it look like the world is full of ‘perfect’ people. From the many fitn…
Call to Action
DQ Happy Hypothesis
DQ competes in a highly competitive category among titans like McDonalds, Burger King and Wendy’s. …
Call to Action
finalist
gold honor
Dodge the Bullet
The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989, one of the …
Call to Action
finalist
Giant Poo
Over a decade ago, Suzy Batiz founded Poo~Pourri and has worked to destigmatize the shame in someth…
Call to Action
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging an…
Call to Action
Hulu's Wu-Tang Name Generator
Wu-Tang Clan ain’t nothing to f*ck with. Going into Season 1 of the Hulu original series, Wu-Tang: …
Call to Action
Logitech's National #WFANYWHEREWEEK2019
Leverage social media, PR and partner outreach to position Logitech brands as leaders in the evolut…
Call to Action
finalist
bronze honor
audience honor
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t awar…
Call to Action
Natural Light Summer Intern
The job market for young adults these days is notoriously difficult - the unemployment rate for rec…
Call to Action
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
Call to Action
finalist
Stop the execution of Rodney Reed
In July 2019, Innocence Project client Rodney Reed, who had been on death row since 1998 for a murd…
Call to Action
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States…
Call to Action
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and othe…
Call to Action
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last …
Call to Action
Zippo: Fight Fire With Fire
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is …