5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
gold
Dodge the Bullet
The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989, one of the deadliest mass shootings in Canadian history. The Coalition was formed to support strategies to reduce gun death, injury and crime, and make Canada safer.  Despite the Coalition’s work, Canada has experienced a staggering rise in gun violence and …
finalist
silver
Back to School Essentials
Our mission was critical and timely: roll-out a strategically timed social campaign to jolt a country fatigued by gun violence and rally them to join, donate, and take action. There’s an emotionally explosive gap between adult’s perception of the school experience and the reality that students are living every day. For many adults, the school y…
finalist
bronze
audience
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.
finalist
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…
finalist
Giant Poo
Over a decade ago, Suzy Batiz founded Poo~Pourri and has worked to destigmatize the shame in something we all do, poop. Today, we are proudly poop-positive brand that embodies doing epic shit and transforming lives through taking the stink and shame out of letting it go – literally. Now, we’re teaching the world how to let go of a different kind o…
finalist
Stop the execution of Rodney Reed
In July 2019, Innocence Project client Rodney Reed, who had been on death row since 1998 for a murder that evidence suggests he did not commit, was given November 20, 2019 as the day Texas would execute him. Our goal was to humanize Rodney, a black man who has always maintained that he was wrongfully convicted of raping and murdering a white woman…
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last time you flipped on the TV and watched sports. Remember? Alright, now what if I told you with 96% confidence that sporting event featured men? How could I be so sure? Because that’s the incredible statistic we came across when developing our campaign…

Nominees

"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not TV. It’s HBO” made perfect sense in 1999, the premium cable channel must compete with compelling offerings from the likes of Netflix, Amazon Prime, Hulu, FX, AMC, and many other TV channels today. HBO asked us to devise a program for the 20th anniversary of…
#PauseToRemember
On Remembrance Day 2019, the Royal Canadian Legion, a respected organization that supports military veterans, rallied the top video game streamers worldwide to #PauseToRemember our veterans with a moment of silence. The campaign, deployed on platforms such as Twitch, Mixer, and YouTube, generated significant earned media coverage and increased awareness of …
#SponCon Vows
In August 2019, Hotels.com and Hulu partnered on a hilarious brand integration within “Four Weddings and a Funeral,” completed with a branded veil, a bride mentioning Hotels.com during her vows, and even Hotels.com mascot Captain Obvious as the wedding-reception DJ. As brand integrations go, it was close to perfect. Transparent and self aware within the …
Bullfit Detectors
Today, our social feeds make it look like the world is full of ‘perfect’ people. From the many fitness influencers, to a variety of ‘motivational’ quotes, the Internet is littered with things meant to be motivating and inspiring, yet, that are actually unattainable and unrealistic. As a result, they end up keeping more people out of fitness than actually br…
DQ Happy Hypothesis
DQ competes in a highly competitive category among titans like McDonalds, Burger King and Wendy’s. And while the big dogs outspend DQ, DQ has something money can’t buy: the hearts of consumers. In a recent Morning Consult survey, DQ was voted the “#22 Most Loved Brand in America,” ahead of Disney and Chick-Fil-A. The DQ brand is built around a simple idea o…
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
Hulu's Wu-Tang Name Generator
Wu-Tang Clan ain’t nothing to f*ck with. Going into Season 1 of the Hulu original series, Wu-Tang: An American Saga, we knew we had to get Wu-Tang fans hyped and leverage them in promoting the show to wider audiences. Enter the Wu-Tang Name Generator. This activation sought to accomplish three main goals: Innovate: In order to break free of the noise …
Logitech's National #WFANYWHEREWEEK2019
Leverage social media, PR and partner outreach to position Logitech brands as leaders in the evolution of our global workspace.  With remote work becoming more prominent and effective, Logitech provides the technology solutions to allow for seamless and productive working environments for employees to be able to #WorkFromAnywhere.
Natural Light Summer Intern
The job market for young adults these days is notoriously difficult - the unemployment rate for recent college grads is rising year-over-year and is actually higher than that of the average job seeker (DATA SOURCE). So, Natural Light sought out to launch a campaign centered around finding a summer internship, a relatable issue to our young, 21+ consumer who…
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States, it’s falsely perceived as unhealthy, largely fueled by xenophobic stereotypes about “dirty” Chinese food. Despite proven safe to eat by numerous scientific studies, Americans are still hesitant and afraid to give MSG a taste. This is ironic since MSG is in s…
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and other prominent internet personalities in a social-first campaign to generate excitement for Black Friday’s hottest deals at Walmart. Set to the track “Water Me” by Grammy-nominated artist, Lizzo, fans were encouraged to participate in a social contest leading up …
Zippo: Fight Fire With Fire
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is great, but at times, difficult to control. Globally, fires destroy 4% of our forested land a year and a staggering 84% of those fires are caused by human hand. As a result of increased awareness around global issues, consumers have also grown to expect brands …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!