Best use of Call to Action in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

From the 12th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.

Winner

Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing the…

Finalists

Call to Action

Dodge the Bullet

The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989, one of the …

Call to Action

Back to School Essentials

Our mission was critical and timely: roll-out a strategically timed social campaign to jolt a count…

Call to Action

Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t awar…

Call to Action

Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…

Call to Action

Over a decade ago, Suzy Batiz founded Poo~Pourri and has worked to destigmatize the shame in someth…

Call to Action

Stop the execution of Rodney Reed

In July 2019, Innocence Project client Rodney Reed, who had been on death row since 1998 for a murd…

Call to Action

Women Worth Watching

Before we get into this case study, I’d like to ask if you could take a moment and recall the last …

Nominees

Call to Action

Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …

Call to Action

#PauseToRemember

On Remembrance Day 2019, the Royal Canadian Legion, a respected organization that supports military…

Call to Action

In August 2019, Hotels.com and Hulu partnered on a hilarious brand integration within “Four Wedding…

Call to Action

Bullfit Detectors

Today, our social feeds make it look like the world is full of ‘perfect’ people. From the many fitn…

Call to Action

DQ Happy Hypothesis

DQ competes in a highly competitive category among titans like McDonalds, Burger King and Wendy’s. …

Call to Action

Giving Tuesday Filter

To develop a creative way to tell the story of the brand’s mission and foundation in an engaging an…

Call to Action

Hulu's Wu-Tang Name Generator

Wu-Tang Clan ain’t nothing to f*ck with. Going into Season 1 of the Hulu original series, Wu-Tang: …

Call to Action

Logitech's National #WFANYWHEREWEEK2019

Leverage social media, PR and partner outreach to position Logitech brands as leaders in the evolut…

Call to Action

Natural Light Summer Intern

The job market for young adults these days is notoriously difficult - the unemployment rate for rec…

Call to Action

RENT SING-A-LONG FAN MUSIC VIDEO

To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…

Call to Action

The Cure for Chinese Restaurant Syndrome

MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States…

Call to Action

Walmart #DealDropDance

Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and othe…

Call to Action

Zippo: Fight Fire With Fire

Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is …