12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Nad & Tad

Entered in Fitness, Health, & Wellness, Non-Profit, Multi-Platform Campaign, Call to Action

Objective

Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.

Strategy

Launched during Testicular Cancer Awareness month, and in partnership with The Testicular Cancer Foundation, the “Get In Touch With Your Testes” campaign featured two animated testicles, Nad & Tad. Working with famed animators, Aardman Nathan Love, we designed Nad & Tad to be a silly but instantly recognizable representation of men’s balls, which helped to quickly disarm the viewer, and make a serious subject more approachable. 

 

In a series of online videos and cheeky social posts, Nad & Tad educated guys on the symptoms of testicular cancer, and showed them, step-by-step, how to check for it. We even brought our message to bars with a custom Nad & Tad Odd Ball Ale, and self-exam coasters and posters.

Results

Within the span of just a few weeks, and with no media spend, the campaign took off.  With a reach of 51,000 and over 1,000 comments, likes, and shares in the first month alone, it was clear Nad & Tad were entering true baller status with our audience. Our self-exam video racked up over 12K views across channels.

Influencers, ranging from health advocates to testicular cancer survivors, enthusiastically embraced Nad & Tad, customizing our content and republishing it for their own audiences. We even saw a few local politicians weigh in. 

But it didn’t stop there. Anyone could become Nad & Tad using our Snap lens, and it was an instant hit.

By using humor to bring awareness to a life-threatening condition, we were able to capture guys’ attention and get them interacting with their nuts in a way that will help save lives.

Media

Video for Nad & Tad

Produced by

Patients & Purpose

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.