Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.
Launched during Testicular Cancer Awareness month, and in partnership with The Testicular Cancer Foundation, the “Get In Touch With Your Testes” campaign featured two animated testicles, Nad & Tad. Working with famed animators, Aardman Nathan Love, we designed Nad & Tad to be a silly but instantly recognizable representation of men’s balls, which helped to quickly disarm the viewer, and make a serious subject more approachable.
In a series of online videos and cheeky social posts, Nad & Tad educated guys on the symptoms of testicular cancer, and showed them, step-by-step, how to check for it. We even brought our message to bars with a custom Nad & Tad Odd Ball Ale, and self-exam coasters and posters.
Within the span of just a few weeks, and with no media spend, the campaign took off. With a reach of 51,000 and over 1,000 comments, likes, and shares in the first month alone, it was clear Nad & Tad were entering true baller status with our audience. Our self-exam video racked up over 12K views across channels.
Influencers, ranging from health advocates to testicular cancer survivors, enthusiastically embraced Nad & Tad, customizing our content and republishing it for their own audiences. We even saw a few local politicians weigh in.
But it didn’t stop there. Anyone could become Nad & Tad using our Snap lens, and it was an instant hit.
By using humor to bring awareness to a life-threatening condition, we were able to capture guys’ attention and get them interacting with their nuts in a way that will help save lives.
