12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Finalists

finalist
#BansOffMyBody
Bans Off My Body is a body-and sex-positive campaign about claiming your body as your own — a rallying cry for autonomy and equality. It expresses what’s at stake in this moment when access to safe, legal abortion and other reproductive health care are under assault.  We aimed to:  Elevate our position and brand against these harmful b…
finalist
Dyatlov Group's Journal: The last page
On February 1st 1959, the bodies of nine experienced hikers were discovered in the Ural Mountains, showing signs of gruesome yet puzzling injuries. All nine had fled their base camp in a blizzard without proper clothing or equipment. The truth of what happened to them has never been established.  On the 60th anniversary of the tragedy in 2019, …
finalist
Seinfeld: 30 Years
Without the fans, Seinfeld wouldn’t be one of the most beloved and iconic shows of all time. So for the 30th anniversary celebration, we aimed to get millions of loyal “Seinfeldians” involved in every aspect of our campaign. Seinfeld fans have strong opinions. There are few fanbases more passionate than the Seinfeld community. We knew that h…
finalist
SpongeBob SquarePants x Kyrie Irving x Nike
In celebration of the 20thAnniversary of SpongeBob SquarePants, Nickelodeon partnered with SpongeBob super fan and NBA star, Kyrie Irving on a Nike sneaker, apparel and accessories collection for adults and kids. A product collaboration of this magnitude, needed an equally impressive campaign that broke through the often-crowded sneaker world and …
finalist
Tubi - 'Not on Netflix' Brand Campaign
Tubi’s tongue-in-cheek ‘Not on Netflix’ brand campaign took into account the price hikes of the current and soon-to-be-launched streaming services in the coming year. Recognizing that consumers are tiring of growing streaming fees and subscriptions, Tubi aimed for pro-consumer messaging highlighting Tubi as a complement to SVOD and an antidote to …
finalist
Us by Jordan Peele
Universal Pictures sought to drive box office sales for Jordan Peele's groundbreaking film 'Us' by elevating the movie beyond horror audiences and successfully positioning the release a true must-see event for movie fans. 

Nominees

#InspireGoodSG
Maybank's brand purpose is to humanise financial services. It's about getting involved and acting in a manner that positively impacts the communities they serve. However, many are still unaware of this brand purpose. Our goal, therefore, was simple: Reach out to Singaporeans and build meaningful connections that will instil the notion that Maybank is more t…
#NFL100: A Year-Long Celebration
The celebration of the NFL’s 100th season opened and closed with traditional media: television commercials blasted out to an audience of 100 million during the Super Bowl. In between, though, was a year-long celebration of the love of the game and the rich history of the league driven largely on social platforms. The goal: honor the people and events …
#Travelarge - Travelodge by Wyndham
Since first opening its doors in 1940, Travelodge has built awareness around its strong west coast-focused footprint while expanding into markets throughout the United States. With over 330 properties and 75% of locations within an hour of national parks, Travelodge has a strong value proposition for guests—enabling them to reach new heights, new depths and…
2019 MTV EMA
The MTV EMA is one of the biggest global music events of the year, celebrating the hottest artists from around the world. Broadcasted live in 180 countries, the 2019 show took place in Seville, Spain. For our social 2019 EMA gameplan, we aimed to engage our international audience on their native social habitats through the use of talent-heavy, platform-s…
2019 Pan American Games
The Pan American Games are one of Americas' largest sporting events. In 2019, Record TV was the only non-cable TV channel in Brazil that held the broadcasting rights to the games and, in a campaign that involved more than 100 professionals, aired one of the largest multiplatform actions ever made in the country. There were more than 900 hours of games br…
Above and Beyond: UTC in Space
United Technologies Corporation (UTC) has a long-standing history of innovators and inventors with a strong footprint in space innovation that stretches from the past, present, and into the future.  When Neil Armstrong spoke his famous words, "That's one small step for man, one giant leap for mankind," television viewers were able to experience it thanks…
Absolut Changemakers
Absolut vodka is an iconic brand with a history of progressive values. Our vodka is made sustainably, using non-GMO ingredients. Absolut was supporting LGBTQ+ pride decades ago — before it was considered “safe” for brands to do so. Yet by 2019, not enough people understood what Absolut stands for. The brand wasn’t connecting with consumers who share its …
Approachable Snowman
Every year, Constant Contact creates a holiday-themed “thank you” video to send to our customers. But this year, we wanted to find a way to give our customers a feel-good message while also showcasing all of the innovative features we debuted in 2019 that could help them improve their online marketing.
Celebrity SmashUps
In a world where consumers have many different communication options, our challenge was to keep our user base engaged while also introducing our eCards to a younger demographic.  To do this, we needed to develop a product and marketing strategy that excites our customers and makes their recipients feel special. American Greetings developed Celebrity Smas…
Child's Play
In 2019, Orion Pictures asked for our help in resurrecting the iconic horror film, Child’s Play. We were tasked with driving interest and awareness of the film’s theatrical release, with a particular focus on enticing modern audiences for the revival of the 1980s cult classic. But how does one go about capturing the attention of overstimulated young horr…
Extra Refreshers Gum x 2019 VMAs
Extra Gum sought out to boost brand awareness and purchase consideration for their new product - Extra Refreshers Gum. The exciting launch looked to bring more energy, life and excitement through music as we capture the attention of the younger consumer.    Viacom Velocity leveraged the credibility and notoriety of the Video Music Awards to create an …
Free the Burger
In 2019, VERB Interactive and Umami Burger partnered to re-launch the Umami Burger brand. Using the release of a new menu as a hook to re-engage with fans and target new customers,  in November 2019, VERB was tasked with executing a multi-platform campaign to build brand awareness, get new menu items into the hands of customers, and begin to build customer …
FreeWheel's Now You Can
Through the Now You Can brand campaign, our goal was to establish FreeWheel as the most valuable TV advertising partner for buyers and sellers in the industry. Our company has transformed from being a well-known ad server for video publishers, to an industry leader that powers the buying and selling of TV advertising in a leading marketplace. We aimed to…
Future Man Season 2
Future Man pushes the boundaries of television, so to get people talking about the second season of the show, we needed to push the boundaries of the digital campaign. Inappropriate, nonsensical, and occasionally irreverent community management sought to get old fans talking about the new season and to bring in new fans. The goal was to create content that …
Glaze-Worthy
When people hear the words “Honey Baked Ham,” the first thing that comes to mind isn’t turkey...even though it should be. The Honey Baked Ham Company has always had the World’s Best Turkey, but turkey lovers weren’t giving it much love. So how did we get them to consider buying turkey from a ham company? 
Google Presents the North Pole Broadcasting Channel
In its 15th year, Google was building upon a tradition of digitally tracking Santa’s journey as he delivered gifts to boys and girls across the globe. But that wasn’t all. Google also created an online destination that introduced visitors to Santa’s Village—a place where they could explore, play, and learn with Santa and a host of other characters all Decem…
Hertz Ultimate Ride Sweepstakes
The Camaro is the latest in the Hertz Rent-A-Racer campaign series where customers can drive close to what they see raced on the track. Getting behind the wheel a Camaro is a bucket-list moment for car enthusiasts, adrenaline junkies and NASCAR fans alike. Hertz wanted to raise awareness and increase reach by collaborating with Hendrick Motorsports (HMS) to…
Investigating Influence for TNT’s I Am The Night
TNT partnered with Fullscreen to launch their latest slow-burning thriller series, I Am the Night, by driving fervent anticipation pre-premiere among the true-crime fandom online. 
January Digital and Iconic Fashion Brand Scale Revenue 31% and Improve Traffic 106%
In 2019, a NYC born, heritage  fashion brand came to their existing agency partner, January Digital (JD), in need of a more effective marketing strategy to scale business growth. JD and the legacy brand needed to establish a more streamlined marketing strategy that better supported their actual business objective, which meant a complete overhaul of how m…
Light as a Feather XR Experience
Awesomeness, the leading studio for Gen Z, partnered with ViacomXR, an innovation lab focused on emerging VR and AR technologies, and Magic Leap, a spatial computing company, to give attendees an all-new Light As A Feather XR Experience at VidCon.   To promote the season 2 return of the hit Hulu show Light As A Feather, Awesomeness endeavored to create a te…
Lose Your Veginity
The plant-based food category has exploded with new competitors like Impossible and Beyond Meat. But despite this enthusiasm for the category — original innovator MorningStar Farms was getting lost in the crowd. The challenge for the brand was to regain its share of voice and raise its profile among consumers, making MorningStar Farms a key player in the pl…
Lucifer - Season 4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not only saved from the outcry of fans, but found it’s new home on a new platform: Netflix. But how does one take a series that was deemed unworthy by primetime …
MTV's The Hills: New Beginnings
When it came time to launch the reboot of MTV’s iconic series The Hills, our goal was to tap into three key demographics: former fans of the original series; former fans of MTV in general; and new fans who had never known The Hills.
Master Building the All-New Chevy Silverado
The pickup truck is the lifeblood of the automotive industry. It’s the product companies depend on for profitability. With the All-New Chevy Silverado launch underway, our traditional truck buyers were engaged, but since this is a truck for everyone, we needed to speak to a larger demographic. Partnering with LEGO and Warner Brothers, we reached a new au…
Morning Time America
USA Network’s The Purge is based on the hit movie franchise from Blumhouse, a series that imagines a world where - for one night a year - all crime (including murder) is legal.   Season 2 of The Purge explored a new side of Purge culture - telling the story of this dystopian America BETWEEN annual Purge Nights and what happens the 12 months until it all …
Moxy Hotels x Betches Media U Up? Live Tour
Betches is a digital media brand for millennial and gen z women that produces hilarious, authentic, and binge-worthy social content, podcasts, video series, articles, email newsletters, and more. In 2019, Moxy Hotels was looking to reach a new niche millennial audience throughout key markets around the US in order to introduce consumers to fun features of t…
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.
PAW Patrol Ready Race Rescue Campaign
After our massively successfully PAW Patrol Mighty Pups program in 2018, which featured the first ever 44-minute PAW Patrol movie available only at Walmart, we were challenged with developing a 2019 program that could anniversary the impressive content and sales story at our largest retail account, Walmart. We answered the challenge by developing a brand ne…
Panda Express: Brought to You By You
For Panda Express superfans, Honey Sesame Chicken Breast is legendary. Our team was tasked with using the return of a fan favorite to remind them of their love for the brand.
Pennyworth | UK Launch
Launch the newest title from the DC Universe, Pennyworth, in the UK while bringing the show's "At Your Service" tagline to life through social activations and content.
Pitchfork’s Best of the 2010s Package
In October and November of 2019, Pitchfork published the largest editorial package in our website’s history. Our Best of the 2010s retrospective was a comprehensive look back at the decade in music, featuring a total of 17 lists, reported features, and essays exploring how changes in the sociopolitical climate, technology, and the industry influenced the mu…
Pokémon GO - Team GO Rocket Global Takeover
Towards the end of July 2019, something huge happened in Pokémon GO. No, it wasn’t a result of a new wave of Pokémon or a Legendary Pokémon, but instead it was the epic arrival of our first Pokémon GO team of villains, Team GO Rocket!  For context, Team GO Rocket is a villainous organization whose current mission in Pokémon GO includes taking over PokéSt…
SKY'S THE LIMIT
In the year prior to 2019, Old Navy made a mark on International Women’s Day (IWD), creating an agenda-setting stunt by flower “empowering” all of the shero statues in New York City. In 2019, Old Navy set out to craft an even more headline-grabbing activation to authentically represent the brand’s commitment to gender equality. Old Navy’s goal was to use…
Sonny: A Portable Bidet for Eco-Conscious Humans
Not unlike our other clients, our objective with Sonny was to make it rain. They had a product we loved, and we knew how to connect Sonny with people seeking precisely the solution they provide. Our task was then to get Sonny off the ground through crowdfunding, and we set our goal on Indiegogo to $25,000. If we could bring in enough pre-orders, Sonny would…
TUMS or DARE
As America’s #1 antacid, TUMS is well-known for its history of heartburn relief. But now, the product that consumers know and love not only relieves heartburn, but also provides a new cooling sensation. To drive consideration and purchase intent of the new TUMS Chewy Bites with Cooling Sensation, TUMS sought to appeal to millennials. From a business perspec…
Tablescapes
Problem: Everybody knows Lay’s. Everybody likes Lay’s. But very few people care about Lay’s. Although we’re a staple snack, Lay’s doesn’t feel meaningful or relevant in the lifestyles of today’s consumers. Opportunity: Own moments, feelings, and/or insights that feel relevant to our audience and ladder up to the idea that “when Lay’s show up, people show…
The Art Of Self-Defense
What brought us to the Art of Self Defense? We wanted to tone the body, sharpen the mind, and spread the word about the film’s release, all while calling out toxic masculinity at every opportunity. Combined with dynamic content, our social team borrowed a comedically dark voice that prowled social media to deliver calculated jabs to users’ self-esteem, buil…
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that competitors would also be capitalizing on this day, eBay challenged us to develop a plan for Prime Day – inclusive of video, PR, digital and social components – …
The Grinch
As if social media wasn’t already negative enough, we partnered with Universal and Illumination to spread a little bit more Christmas sneer, courtesy of everyone’s favorite sarcastic Whoville. The aim was to not only build awareness of the film’s release, but to also let fans know that the film had been brought up to 2018 speed. In addition to cynical commu…
The Ritz-Carlton x Mercedes AMG-Petronas F1 Team
At the beginning of 2019 we launched Year 1 of an exciting partnership with Mercedes AMG-Petronas F1 as an official sponsor for the team. As we outlined the goals of the sponsorship we wanted to do more than just amplify this partnership on social media - we wanted to create a unique experience for our followers that extended the experience of each Grand Pr…
The Roast of Alec Baldwin Original Digital Content
Our goal with this digital campaign around the Roast of Alec Baldwin was three-fold: to earn maximum video views and watch time for Comedy Central Digital, to drive revenue via our digital content (with sponsorshops, pre-roll, and mid-roll ads), and to promote awareness and tune-in for the Roast of Alec Baldwin. We set ambitious video-view goals for each mi…
[email protected] Caen
Todos Caen translates to “everyone falls,” referring of course to everyone falling in love. Our goal for the campaign, then, was to get everyone to fall in love with the film. And, because modern romantic comedies tend to follow familiar beats, we needed to separate it from the rom-coms that came before it to build passion among the fanbase who were eager f…
World of Flavor
Problem Everybody knows Lay’s. Everybody likes Lay’s. But very few people care about Lay’s. Although we’re a staple snack, Lay’s doesn’t feel meaningful or relevant in the lifestyles of today’s consumers. Opportunity Own moments, feelings, and/or insights that feel relevant to our audience and ladder up to the idea that “when Lay’s show up, people …
Yesterday Social Campaign
Home Brew Agency and Universal Pictures partnered to develop a theatrical social media campaign for the romantic, music-driven fantasy film Yesterday. The campaign strategically evoked nostalgia for The Beatles, introduced audiences to the love story of Jack and Ellie, and developed compelling content that felt modern and relevant. By centering content o…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.