THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Winner

Integrated Campaign
winner
National Geographic + Stella + MediaCom: World Water Month
Water is a fundamental human need, yet 663 million people around the world today live without acces…

Finalists

Integrated Campaign
finalist
gold honor
The Living Network
Today's networks have enabled an unprecedented depth to human connections. But the rising demand ma…
Integrated Campaign
finalist
silver honor
Friends Again
With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take …
Integrated Campaign
finalist
bronze honor
audience honor
#NuggsforCarter
In the hyper competitive world of fast food, brand reputations move fast. Increasingly driven by so…
Integrated Campaign
finalist
bronze honor
Butterflies for Dreamers
Dreamers are young aspiring Americans who live, study and work in our communities. Brought to the U…
Integrated Campaign
finalist
bronze honor
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditio…

Nominees

Integrated Campaign
#Minnesocial - Social Media Game Takeover
Though many of the Minnesota Vikings starters didn't get much playing time during the team's presea…
Integrated Campaign
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation.…
Integrated Campaign
AGC Recruitment Campaign
The Associated General Contractors (AGC) of Michigan represents construction professionals statewid…
Integrated Campaign
BUILT WITH CHOCOLATE MILK Transforming Classic Kid’s Drink to Athlete’s Secret Weapon
After decades of declining milk consumption, published research identified a new usage occasion for…
Integrated Campaign
Bronx Zoo Boo At The Zoo
When it comes to Halloween, New York City does not mess around. The city that never sleeps takes it…
Integrated Campaign
Comedy Central and GEICO Celebrate Quirky Holidays
With the goal of creating an innovative and fun digital social series, GEICO and Comedy Central tea…
Integrated Campaign
Consumer's Day Brazil Experience
Buscape is the largest website and app to compare prices of products and services in Latin America.…
Integrated Campaign
Countdown to Christmas 2017
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies …
Integrated Campaign
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contr…
Integrated Campaign
DEW-S-A Integrated Campaign
In a world where social media has become a cluttered marketplace, we partnered with Mountain Dew to…
Integrated Campaign
Dell Technologies - Let’s Make it Real Brand Campaign
It's not every day one of the largest technology mergers take place. The multi-billion-dollar merge…
Integrated Campaign
Dove and Shonda Rhimes Launch Real Beauty Productions
For 60 years Dove has been a leader in championing real women who embrace their beauty on their own…
Integrated Campaign
Fairmont’s Canada 150 Integrated Campaign
Fairmont Hotels & Resorts is a global luxury hospitality brand with over 70 iconic properties world…
Integrated Campaign
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the cons…
Integrated Campaign
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name compet…
Integrated Campaign
Harley-Davidson Common Ground
Harley has been on a mission to build up its rider base. While the motorcycle community in Canada a…
Integrated Campaign
Holiday Inn Smiles Ahead
The goal of the Holiday Inn Smiles Ahead campaign was to develop custom programming in key markets …
Integrated Campaign
Inspired By
Innovation is in Moen's blood. It's been true since 1937, when their founder, Al Moen, invented the…
Integrated Campaign
MTV's TRL x Beats by Dre
Beats by Dr. Dre has positioned themselves as a trusted source of best-in-class audio products in l…
Integrated Campaign
Make It Right, Swear Like a Mother
As parents, you have one job: take care of your kids. But that's a pretty big job. And sadly, but n…
Integrated Campaign
Mr. Robot: Season_3.0 Digital Easter Eggs
USA Network's groundbreaking drama Mr. Robot has become a cultural phenomenon, inspiring an unprece…
Integrated Campaign
Orlando Magic Tip-Off Campaign
The Orlando Magic wanted to "Tip Off" the 2017-18 season by engaging fans of all ages and demograph…
Integrated Campaign
Queso is Life - Moe's Free Queso Day 2017
Moe's queso has a cult-like following. Seriously. People are absolutely obsessed with it. So we cap…
Integrated Campaign
Social Media Celebration - 18th Annual Latin GRAMMY Awards®
VIDEO: http://latingram.my/2zcoezR
Integrated Campaign
Sonic Transformers
The partnership of Paramount Pictures and the then-new Transformers: The Last Knight movie provided…
Integrated Campaign
Sony Alpha Imaging Collective
The key objective of Sony's strong social media push with the Alpha Imaging Collective was to devel…
Integrated Campaign
THE RITZ-CARLTON PARTNERS WITH TREY RATCLIFF FOR “80 STAYS AROUND THE WORLD”
The Ritz-Carlton leveraged a years-long partnership with world-renowned photographer and global tra…
Integrated Campaign
The Gifted’s #MutantsUnite Comic Con Campaign
In the past 5 years, super-heroes have taken over television programming. What started as a small …
Integrated Campaign
The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-ye…
Integrated Campaign
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to b…
Integrated Campaign
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with …
Integrated Campaign
Tinder X Delta Dating Wall
Tinder's proprietary insights found that world travelers are more likely to be Swiped Right. Inspir…
Integrated Campaign
Ultimate Speak
"Ultimate Speak" was an integrated campaign designed to launch the stylish new Ultimate Ears identi…
Integrated Campaign
We Got You: VISIT PHILADELPHIA Launches Five-Episode Series To Reach Black Travelers
In 2015, VISIT PHILADELPHIA commissioned a global market research firm to conduct national African-…