12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Tinder X Delta Dating Wall

Entered in Integrated Campaign

About this entry

Tinder's proprietary insights found that world travelers are more likely to be Swiped Right. Inspired by this finding, Delta and Tinder teamed up to give singles the opportunity to fake a trip until they make the trip, and to upgrade their Tinder profile pictures.

Our two goals included:

Why does this entry deserve to win?

Tinder's mission is to bring new discoveries from your phone into real life. Working with Delta, we inspired singles on the app to enjoy a share-worthy, real-life experience. Together, we drove awareness through media, created an in-person event activation, and facilitated a social media moment that went viral.

Results

The results took us on a trip!

Media

Produced by

MATCH MEDIA GROUP, WIEDEN+KENNEDY, DELTA, PHD MEDIA

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.