Tinder's proprietary insights found that world travelers are more likely to be Swiped Right. Inspired by this finding, Delta and Tinder teamed up to give singles the opportunity to fake a trip until they make the trip, and to upgrade their Tinder profile pictures.
Our two goals included:
Tinder's mission is to bring new discoveries from your phone into real life. Working with Delta, we inspired singles on the app to enjoy a share-worthy, real-life experience. Together, we drove awareness through media, created an in-person event activation, and facilitated a social media moment that went viral.
The results took us on a trip!
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