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Special Project

Special Project
From the 10th Annual Shorty Awards

Ultimate Speak

Entered in Integrated Campaign


"Ultimate Speak" was an integrated campaign designed to launch the stylish new Ultimate Ears identity along with BLAST & MEGABLAST: a new line of speakers with incredible sound and Amazon Alexa voice control.

Strategy and Execution

In a crowded category, we wanted to celebrate this moment–and particularly voice control–with style and visual swagger. The Ultimate Speak concept was born that shows a range of hip, young, souls with music bursting from within.

From a hero 60-second brand film directed by Jason Zada, to stunning print, digital, and retail executions, the campaign sought to connect with music-culture-loving consumers, while asserting Ultimate Ears as a leader in the market. also underwent a complete redesign and re-platforming to provide a simplified, user-centric experience and a highly visual design that reflects the bold new brand and positions Ultimate Ears as a cultural leader.


We've been live for three months with consumers showing significant interest in the creative.

Since the redesign we've seen a year on year increase in traffic of 128% with a notable uptick in organic search traffic, cart views and conversions


- Delivered nearly 25 million impressions
- Achieved overall click-thru rates of 0.56% (well above industry averages)
- The video is driving significant engagement generating nearly 3% CTR on Facebook
- Almost 7 million total completed video views


Video for Ultimate Speak

Entrant Company / Organization Name

Brand: Logitech / Ultimate Ears, Director: Jason Zada, Agency: Bonfire Labs


Entry Credits