"Ultimate Speak" was an integrated campaign designed to launch the stylish new Ultimate Ears identity along with BLAST & MEGABLAST: a new line of speakers with incredible sound and Amazon Alexa voice control.
In a crowded category, we wanted to celebrate this moment–and particularly voice control–with style and visual swagger. The Ultimate Speak concept was born that shows a range of hip, young, souls with music bursting from within.
From a hero 60-second brand film directed by Jason Zada, to stunning print, digital, and retail executions, the campaign sought to connect with music-culture-loving consumers, while asserting Ultimate Ears as a leader in the market.
UltimateEars.com also underwent a complete redesign and re-platforming to provide a simplified, user-centric experience and a highly visual design that reflects the bold new brand and positions Ultimate Ears as a cultural leader.
We've been live for three months with consumers showing significant interest in the creative.
Since the redesign we've seen a year on year increase in traffic of 128% with a notable uptick in organic search traffic, cart views and conversions
- Delivered nearly 25 million impressions
- Achieved overall click-thru rates of 0.56% (well above industry averages)
- The video is driving significant engagement generating nearly 3% CTR on Facebook
- Almost 7 million total completed video views