THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Winner

Multi-Platform Campaign
winner
audience honor
Dunkin' Donuts National Donut Day
In 2017, Dunkin Donuts, Hill Holliday, and Trilia set off to own National Donut Day by launching a …

Finalists

Multi-Platform Campaign
finalist
gold honor
Twin Peaks: The Return
For nearly 27 years, Twin Peaks drew people of all ages around the world to discuss and celebrat…
Multi-Platform Campaign
finalist
silver honor
Raw digital campaign
The award-winning, critically acclaimed horror film Raw is the visually decadent coming of age stor…
Multi-Platform Campaign
finalist
silver honor
mother!: Utilizing Mystery to Drive Conversation on Social
The film mother! was designed to get people talking, whether or not they loved or hated it, which m…
Multi-Platform Campaign
finalist
bronze honor
Delivering Good
The fall of 2017 saw an unprecedented number of natural disasters in North America, including Hurri…
Multi-Platform Campaign
finalist
bronze honor
Delivering Top Content During Peak Shipping Season
In creating this campaign, we hoped to:1) Increase visibility and awareness for FedEx business init…

Nominees

Multi-Platform Campaign
#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Franci…
Multi-Platform Campaign
#Unite4TheFight: HRC & PPFA Host Digital Day of Action
We know that we are stronger when we stand united with our coalition partners! That's why we organi…
Multi-Platform Campaign
'How-to' use Search with Social to Win Christmas
Tesco is a multinational grocery and general merchandise retailer. They have 148 stores in Ireland…
Multi-Platform Campaign
13 Reasons Why
We worked with our partners at Netflix to develop an integrated campaign for the launch of 13 Reaso…
Multi-Platform Campaign
4/20
When it comes to weed-induced cravings, nothing hits the spot like Wingstop Wings – at least accord…
Multi-Platform Campaign
A Ghost Store
A Ghost Story is a film that follows one ghost's journey as he finds his place in infinity. A film …
Multi-Platform Campaign
AMC Theatres and Coca-Cola #cupgrade teens’ movie experience with an exclusive deal
Since 2015, AMC Theatres and Coca-Cola have partnered on an integrated marketing campaign in an eff…
Multi-Platform Campaign
American Horror Story: Cult - Multi-Platform
American Horror Story's themes have always been shrouded in mystery and its seventh instalment was …
Multi-Platform Campaign
Asia’s Got Talent Fan Vote: You Have The Power
Asia's Got Talent is the world's biggest talent show and has established its place as the region's …
Multi-Platform Campaign
Boosted City Summer Tour
To raise brand awareness, Boosted set out on a month-long City Summer Tour. We met with Boosted rid…
Multi-Platform Campaign
C is for Chrysler
-Leverage the partnership between Chrysler and Sesame Street. -Harness the power of Sesame Street a…
Multi-Platform Campaign
Call of the Warrior Campaign
Dexcom is the pioneer and industry leader in continuous glucose monitoring (CGM) for people with di…
Multi-Platform Campaign
Define Your Beard
To drive awareness of the SheaMoisture Men's Beard Collection and promote a culture of brotherhood …
Multi-Platform Campaign
Every Game is Everything - 2017 College Football on FOX Social/Digital Campaign
Our campaign objectives were to:1. Retain and expand the FOX Sports viewer base by driving engageme…
Multi-Platform Campaign
Fairmont’s Canada 150 Integrated Campaign
Fairmont Hotels & Resorts is a global luxury hospitality brand with over 70 iconic properties world…
Multi-Platform Campaign
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the cons…
Multi-Platform Campaign
Goodbye Spike, Hello Paramount
We Are Social was tasked with launching Paramount Network and ending Spike TV as a part of the netw…
Multi-Platform Campaign
Hidden Valley’s Ranch Outlet
In 2017, to support the launch of Hidden Valley's new brand positioning, "Ranch Out" and help take …
Multi-Platform Campaign
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things …
Multi-Platform Campaign
How To Be A Latin Lover: Integrating Talent to Set Box Office Records
Pantelion Films and Fullscreen leveraged a social-first content day with the star of How To Be A La…
Multi-Platform Campaign
Intel Q4 '17 Refresh Co-Created Content: FMG & Vox
Consumers are apathetic to the PC category overall and believe their outdated PCs are "good enoug…
Multi-Platform Campaign
Juilliard Drama 50
Juilliard's Drama Division is celebrating its 50th anniversary during the 2017-18 school year. The …
Multi-Platform Campaign
LIFEWTR: Thirst Inspiration
LIFEWTR launched in January 2017 as PepsiCo's purpose-driven, premium water brand, 'existing to adv…
Multi-Platform Campaign
Life in the Laugh Lane: The Big Sick
Comedy Central audiences on social are savvy in pop culture, crave the latest in snackable content,…
Multi-Platform Campaign
Los Angeles Times Presents “Dirty John” Podcast Series
LA Times and Wondery (an audio on-demand media network) partnered to launch a multiplatform (conten…
Multi-Platform Campaign
M&M'S Caramel Launch
Create an introductory splash for M&M'S Caramel to keep it top of mind with consumers through the e…
Multi-Platform Campaign
MTV EMA
From start to finish, our digital campaign aimed to engage as many music fans as possible on their …
Multi-Platform Campaign
Malibu, the Summer DNA
Ahh, Summer holidays!For Young Fun Starters, basically higher education students, this means enjoyi…
Multi-Platform Campaign
Maury Social Media Collaborations
The Maury Show celebrated its 20th season as an iconic staple of daytime television. Maury's popula…
Multi-Platform Campaign
Meet an Owner: Daniel Tosh
Falling just shy of cultish, Subaru owners are an evangelical and loyal consumer base. And with thi…
Multi-Platform Campaign
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographi…
Multi-Platform Campaign
Mr. Robot: Season_3.0 Digital Easter Eggs
USA Network's groundbreaking drama Mr. Robot has become a cultural phenomenon, inspiring an unprece…
Multi-Platform Campaign
NFL Draft Marketing Campaign
The Valley Forge Tourism & Convention Board wanted to use technology initiatives to promote and mar…
Multi-Platform Campaign
National Intern Day
WayUp, the leading career platform for U.S. college students and recent graduates, matches more tha…
Multi-Platform Campaign
Nike’s Best 1st Day Ever
Aimed at motivating Young Athletes across the U.S., Nike's #Best1stDay multi-platform social campai…
Multi-Platform Campaign
Norwegian Cruise Line – Norwegian Bliss Reveal Campaign
In order to increase awareness, generate excitement and drive demand for Norwegian Bliss, our new s…
Multi-Platform Campaign
Old Navy #ONward
In a first of it's kind take on Back to School, Old Navy partnered with Pharrell's creative collec…
Multi-Platform Campaign
PETA Saves Greyhounds from The Pet Blood Bank
Through a multi-faceted campaign including social media, online video, traditional media, and celeb…
Multi-Platform Campaign
Parallel Wireless Brings Innovation to 2G Markets
In October 2017, Parallel Wireless announced an innovative addition to their cellular solution by b…
Multi-Platform Campaign
Pepsi + Empire 2.0
Building upon our successful year-one relationship with Fox's Empire, we aimed to develop a complet…
Multi-Platform Campaign
Plum Organics®: Do Your Partner
For the last several years, Plum Organics® has become known for catalyzing unfiltered conversations…
Multi-Platform Campaign
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our o…
Multi-Platform Campaign
Resident Evil: The Final Chapter digital campaign
The virus unleashed by the Umbrella Corporation has infested every corner of the globe with ravenou…
Multi-Platform Campaign
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because…
Multi-Platform Campaign
TOO NTENZ: A Colossal Clusterfest Popumentary
This year marked the San Francisco debut of Colossal Clusterfest, Comedy Central and Superfly's sta…
Multi-Platform Campaign
Teen Wolf Season 6B
In September of 2017, MTV's hit scripted show Teen Wolf came to a series end. To engage one of our …
Multi-Platform Campaign
The Dark Tower digital campaign
In a world full of superheroes, there's only one Gunslinger. Based on Stephen King's epic masterpie…
Multi-Platform Campaign
The Good Place
Bring The Good Place to The Bad Place (The Internet): TV fans no longer follow branded accounts for…
Multi-Platform Campaign
The Magicians
Based upon Lev Grossman's best-selling books, The Magicians centers around Brakebills University, a…
Multi-Platform Campaign
The Penske Games
* To create a video series that shows our drivers' personalities* Provide partners a solid but subt…
Multi-Platform Campaign
The Snowman Digital Campaign
VIEW CASE STUDYThe ominous journey began when Ignition launched a multi-platform campaign to explor…
Multi-Platform Campaign
The Tick Meets his Citizens
Digital Media Management partnered with Amazon Prime Video to create a neat multi-platform campaign…
Multi-Platform Campaign
This Is Us
Everyone has a family. And every family has a story. This Is Us captivated audiences all over the w…
Multi-Platform Campaign
Time: The Kalief Browder Story
The campaign intended to raise awareness of the significant iniquities in the criminal justice syst…
Multi-Platform Campaign
Toys"R"Us Toy Box Season 2 Influencer Campaign
Toys"R"Us is a dedicated champion of free play, advocating for kids to have the freedom and time f…
Multi-Platform Campaign
Traveling the World with #GoPro + Lonely Planet
In early 2017, GoPro's consumer insights team presented compelling data indicating significant o…
Multi-Platform Campaign
USAA Memorial Day
To engage the military community and the general public for its Memorial Day campaign, USAA centere…
Multi-Platform Campaign
Unlikely Gadgets
EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…
Multi-Platform Campaign
Veep (Season 6) - Digital Story Extension Microsites - HBO, GLOW
Season 6 of HBO's Veep chronicled the ups and hilarious downs of Former President Selina Meyer navi…
Multi-Platform Campaign
WE tv Mama June: From Not to Hot
The goal of the campaign was to drive tune-in to the series premiere of the show, capitalizing on …
Multi-Platform Campaign
What "I" Can Disrupt
Once the default partner of the CIO, IBM was ranked lower in consideration among CIOs in 2016. Obje…
Multi-Platform Campaign
Will & Grace
A beloved show and highly anticipated revival, Will & Grace originally ran in an age before social …