THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Nominees

#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Franci…
#Unite4TheFight: HRC & PPFA Host Digital Day of Action
We know that we are stronger when we stand united with our coalition partners! That's why we organi…
'How-to' use Search with Social to Win Christmas
Tesco is a multinational grocery and general merchandise retailer. They have 148 stores in Ireland…
13 Reasons Why
We worked with our partners at Netflix to develop an integrated campaign for the launch of 13 Reaso…
4/20
When it comes to weed-induced cravings, nothing hits the spot like Wingstop Wings – at least accord…
A Ghost Store
A Ghost Story is a film that follows one ghost's journey as he finds his place in infinity. A film …
AMC Theatres and Coca-Cola #cupgrade teens’ movie experience with an exclusive deal
Since 2015, AMC Theatres and Coca-Cola have partnered on an integrated marketing campaign in an eff…
American Horror Story: Cult - Multi-Platform
American Horror Story's themes have always been shrouded in mystery and its seventh instalment was …
Asia’s Got Talent Fan Vote: You Have The Power
Asia's Got Talent is the world's biggest talent show and has established its place as the region's …
Boosted City Summer Tour
To raise brand awareness, Boosted set out on a month-long City Summer Tour. We met with Boosted rid…
C is for Chrysler
-Leverage the partnership between Chrysler and Sesame Street. -Harness the power of Sesame Street a…
Call of the Warrior Campaign
Dexcom is the pioneer and industry leader in continuous glucose monitoring (CGM) for people with di…
Define Your Beard
To drive awareness of the SheaMoisture Men's Beard Collection and promote a culture of brotherhood …
finalist
bronze honor
Delivering Good
The fall of 2017 saw an unprecedented number of natural disasters in North America, including Hurri…
finalist
bronze honor
Delivering Top Content During Peak Shipping Season
In creating this campaign, we hoped to:1) Increase visibility and awareness for FedEx business init…
winner
audience honor
Dunkin' Donuts National Donut Day
In 2017, Dunkin Donuts, Hill Holliday, and Trilia set off to own National Donut Day by launching a …
Every Game is Everything - 2017 College Football on FOX Social/Digital Campaign
Our campaign objectives were to:1. Retain and expand the FOX Sports viewer base by driving engageme…
Fairmont’s Canada 150 Integrated Campaign
Fairmont Hotels & Resorts is a global luxury hospitality brand with over 70 iconic properties world…
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the cons…
Goodbye Spike, Hello Paramount
We Are Social was tasked with launching Paramount Network and ending Spike TV as a part of the netw…
Hidden Valley’s Ranch Outlet
In 2017, to support the launch of Hidden Valley's new brand positioning, "Ranch Out" and help take …
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things …
How To Be A Latin Lover: Integrating Talent to Set Box Office Records
Pantelion Films and Fullscreen leveraged a social-first content day with the star of How To Be A La…
Intel Q4 '17 Refresh Co-Created Content: FMG & Vox
Consumers are apathetic to the PC category overall and believe their outdated PCs are "good enoug…
Juilliard Drama 50
Juilliard's Drama Division is celebrating its 50th anniversary during the 2017-18 school year. The …
LIFEWTR: Thirst Inspiration
LIFEWTR launched in January 2017 as PepsiCo's purpose-driven, premium water brand, 'existing to adv…
Life in the Laugh Lane: The Big Sick
Comedy Central audiences on social are savvy in pop culture, crave the latest in snackable content,…
Los Angeles Times Presents “Dirty John” Podcast Series
LA Times and Wondery (an audio on-demand media network) partnered to launch a multiplatform (conten…
M&M'S Caramel Launch
Create an introductory splash for M&M'S Caramel to keep it top of mind with consumers through the e…
MTV EMA
From start to finish, our digital campaign aimed to engage as many music fans as possible on their …
Malibu, the Summer DNA
Ahh, Summer holidays!For Young Fun Starters, basically higher education students, this means enjoyi…
Maury Social Media Collaborations
The Maury Show celebrated its 20th season as an iconic staple of daytime television. Maury's popula…
Meet an Owner: Daniel Tosh
Falling just shy of cultish, Subaru owners are an evangelical and loyal consumer base. And with thi…
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographi…
Mr. Robot: Season_3.0 Digital Easter Eggs
USA Network's groundbreaking drama Mr. Robot has become a cultural phenomenon, inspiring an unprece…
NFL Draft Marketing Campaign
The Valley Forge Tourism & Convention Board wanted to use technology initiatives to promote and mar…
National Intern Day
WayUp, the leading career platform for U.S. college students and recent graduates, matches more tha…
Nike’s Best 1st Day Ever
Aimed at motivating Young Athletes across the U.S., Nike's #Best1stDay multi-platform social campai…
Norwegian Cruise Line – Norwegian Bliss Reveal Campaign
In order to increase awareness, generate excitement and drive demand for Norwegian Bliss, our new s…
Old Navy #ONward
In a first of it's kind take on Back to School, Old Navy partnered with Pharrell's creative collec…
PETA Saves Greyhounds from The Pet Blood Bank
Through a multi-faceted campaign including social media, online video, traditional media, and celeb…
Parallel Wireless Brings Innovation to 2G Markets
In October 2017, Parallel Wireless announced an innovative addition to their cellular solution by b…
Pepsi + Empire 2.0
Building upon our successful year-one relationship with Fox's Empire, we aimed to develop a complet…
Plum Organics®: Do Your Partner
For the last several years, Plum Organics® has become known for catalyzing unfiltered conversations…
finalist
silver honor
Raw digital campaign
The award-winning, critically acclaimed horror film Raw is the visually decadent coming of age stor…
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our o…
Resident Evil: The Final Chapter digital campaign
The virus unleashed by the Umbrella Corporation has infested every corner of the globe with ravenou…
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because…
TOO NTENZ: A Colossal Clusterfest Popumentary
This year marked the San Francisco debut of Colossal Clusterfest, Comedy Central and Superfly's sta…
Teen Wolf Season 6B
In September of 2017, MTV's hit scripted show Teen Wolf came to a series end. To engage one of our …
The Dark Tower digital campaign
In a world full of superheroes, there's only one Gunslinger. Based on Stephen King's epic masterpie…
The Good Place
Bring The Good Place to The Bad Place (The Internet): TV fans no longer follow branded accounts for…
The Magicians
Based upon Lev Grossman's best-selling books, The Magicians centers around Brakebills University, a…
The Penske Games
* To create a video series that shows our drivers' personalities* Provide partners a solid but subt…
The Snowman Digital Campaign
VIEW CASE STUDYThe ominous journey began when Ignition launched a multi-platform campaign to explor…
The Tick Meets his Citizens
Digital Media Management partnered with Amazon Prime Video to create a neat multi-platform campaign…
This Is Us
Everyone has a family. And every family has a story. This Is Us captivated audiences all over the w…
Time: The Kalief Browder Story
The campaign intended to raise awareness of the significant iniquities in the criminal justice syst…
Toys"R"Us Toy Box Season 2 Influencer Campaign
Toys"R"Us is a dedicated champion of free play, advocating for kids to have the freedom and time f…
Traveling the World with #GoPro + Lonely Planet
In early 2017, GoPro's consumer insights team presented compelling data indicating significant o…
finalist
gold honor
Twin Peaks: The Return
For nearly 27 years, Twin Peaks drew people of all ages around the world to discuss and celebrat…
USAA Memorial Day
To engage the military community and the general public for its Memorial Day campaign, USAA centere…
Unlikely Gadgets
EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…
Veep (Season 6) - Digital Story Extension Microsites - HBO, GLOW
Season 6 of HBO's Veep chronicled the ups and hilarious downs of Former President Selina Meyer navi…
WE tv Mama June: From Not to Hot
The goal of the campaign was to drive tune-in to the series premiere of the show, capitalizing on …
What "I" Can Disrupt
Once the default partner of the CIO, IBM was ranked lower in consideration among CIOs in 2016. Obje…
Will & Grace
A beloved show and highly anticipated revival, Will & Grace originally ran in an age before social …
finalist
silver honor
mother!: Utilizing Mystery to Drive Conversation on Social
The film mother! was designed to get people talking, whether or not they loved or hated it, which m…