ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

LIFEWTR: Thirst Inspiration

Entered in Food & Beverage, Multi-Platform Campaign

About this entry

LIFEWTR launched in January 2017 as PepsiCo's purpose-driven, premium water brand, 'existing to advance and showcase sources of creation and creativity' and commitment to the belief that 'Art Makes Life More Inspired'. The idea is that inspiration is as essential to life as water.

LIFEWTR's objective was to deliver on the brand purpose, to "advance and showcase the sources of creation and creativity", via showcasing young artists who demonstrate the far-reaching impact that art has had on their lives.

Through each emerging artist's story, LIFEWTR raised awareness around various cultural anchors relevant to society today, i.e. Public Art, Women in Art, Fashion is Art, and Arts in Education, all while communicating LIFEWTR's involvement and support in each cultural category.

Why does this entry deserve to win?

Every quarter LIFEWTR launched a new bottle series, highlighting 3x new emerging artists whose custom artwork was featured on the bottles. Each emerging artist, through his/her art and personal story, helped to tell a broader global story that addresses current cultural anchors within arts and society.

LIFEWTR, in partnership with our media partners, provided a platform for each of the emerging artists to tell his/her stories, create and share his/her art with the world, and address larger conversations about the vital role art plays in our lives.

The emerging artist's stories were amplified via Condé Nast's Vanity Fair, W, and Vogue online platforms as well as via select influencer talent and LIFEWTR digital and social channels. Additionally, throughout the year, LIFEWTR partnered with notable organizations such as the CFDA (The Council of Fashion Designers of America), NYFW (New York Fashion Week), and Scholastic Inc. to further drive awareness and interest in the brand purpose, mission and artist's stories.

Results

During Year 1 of LIFEWTR's launch, the campaign generated both quantitative and qualitative successes:

Overall program generated significant lifts across several qualitative metrics:

Media

Video for LIFEWTR: Thirst Inspiration

Produced by

OMD, PepsiCo, Condé Nast, LIFEWTR

Links

Entry Credits