ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.

Finalists

finalist
audience
Domino's Wedding Registry
Out of sheer love for pizza, countless people in the US make Domino's a part of their wedding, whether it's used during the proposal, served at the reception, or ordered after the couple returns home exhausted from their honeymoon. After watching this happen for years, we embraced this trend and launched the Domino's Wedding Registry – the first-e…
finalist
Hillshire Farm: Lit’l Smokesperson
Here's the thing. Cocktail links are usually a big hit during the holiday season when people are entertaining more often, but we noticed enthusiasm was starting to decline. Turns out, people were tired of the same old crockpot-links-and-grape-jelly recipe. So, we asked ourselves: How can Hillshire Farm drum up excitement for their Lit'l Smokies co…
finalist
Popeyes Marinating Machine
Popeyes chicken is delicious–this is a fact. But few know it's because they marinate their chicken for 12 long hours in Louisiana spices. That's a lot of flavor. Our goal was to generate awareness of this marinating process, while also keeping the Popeyes brand top of mind.
finalist
Starbucks Pumpkin Spice Latte Hatch
To some very dedicated Starbucks Pumpkin Spice Latte (PSL) fans, fall is all about the annual return of their beloved beverage. But for many others, the PSL has become white noise in a world awash in pumpkin spice products.We had to re-launch our seasonal beverage in a way that would reclaim the PSL's place as the ORIGINAL and most beloved of all …
finalist
The Order of Cholula: Founding a Cult of Flavor
For millennial guys, #adulting is no longer a distant thought, it's hitting at full speed. Fortunately, his adventurous, optimistic outlook on life has transferred to his love of food, which he sees as a palate-challenging experience. When it comes to hot sauce, the champion of all condiments, he needs more than pure heat: he needs flavor. His sea…

Nominees

A Ttruth of The Truthful Month
During Ramadan, the most festive season in Indonesia, every drinking brands will intensely communicate to be appealing for breaking the fast (iftar). Indonesian moslem celebrate iftar with variety of drinks, but not sparkling drink like Sprite. We need to boosts Sprite sales in Ramadan season where the product relevance decreasing, while the alternative dri…
Boursin "Made to Wow"
A global powerhouse synonymous with entertaining, Boursin wasn't getting invited to American parties. For years, it suffered from relatively low awareness and penetration in the cluttered U.S. cheese category. But we knew it had all the makings of a star. This creamy, crumbly, indulgent gourmet cheese presented in refined silver foil packaging also happens …
Dunkin' Donuts Barstool Energy Punch
How do you introduce Dunkin's newest product collaboration Energy Punch, Powered by Monster to create a groundswell and organic love for this new drink amongst millennial men. The answer, a unique and one of kind joint partnership with Barstool Sports and Twitch, the two most popular lifestyle platforms today amongst young men, ages 18-34.
LIFEWTR: Thirst Inspiration
LIFEWTR launched in January 2017 as PepsiCo's purpose-driven, premium water brand, 'existing to advance and showcase sources of creation and creativity' and commitment to the belief that 'Art Makes Life More Inspired'. The idea is that inspiration is as essential to life as water. LIFEWTR's objective was to deliver on the brand purpose, to "advance and show…
Lip Sync Battle & Sonic present: SketchShe
Looking to cash in on the shareable phenomenon of Lip Sync Battle, SONIC looked to Spike to create fun, high energy custom content around the series that people would actually want to watch! To align with SONIC's multiplatform partnership, the goal was to find influencer talent in the music space who could build up excitement for SONIC's Happy Hour and take…
M&M'S Caramel Launch
Create an introductory splash for M&M'S Caramel to keep it top of mind with consumers through the end of 2016 and throughout 2017.
Make it f'real
Despite being a 10+ year old beverage brand, in 2017, most people had never heard of f'real Milkshakes and Smoothies (www.freal.com)--and that was OK, since most people aren't 19 and hitting up the convenience store for a cookies & cream shake at 3am.Unfortunately for the brand though, it turned out that most 19 year olds hadn't heard of f'real, either. Our…
Pepsi + Empire 2.0
Building upon our successful year-one relationship with Fox's Empire, we aimed to develop a completely differentiated year-two partnership that leveraged data, insights, and audience behaviors to bring fans deeper into Empire. Our Goals:1. Deliver incremental Pepsi sales lift, driving sales among Empire fans and surpassing the benchmark set in year one.2. G…
Popeyes Crave Off
Increase awareness of Popeyes limited-time $5 Big Box.
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more purchases and pies eaten than any other time of year.While teams are fighting for yards, brands are fighting for eyeballs and eating occasions. During this competitive time, DIGIORNO® needed to break through to inspire the "planned" occasions typically reserv…
Sonic Transformers
The partnership of Paramount Pictures and the then-new Transformers: The Last Knight movie provided a unique integration opportunity between one of the most-loved movie franchises and a leader in the frozen beverages category. With Sonic as the official Transformers: The Last Knight partner, and as part of the lead-up to release of the movie, we wanted to g…
Sustain Us
Sustain us is a series about sustainable farmers and innovative ways in which to grow and distribute food across Florida.
The Flavor-Blasted Turkey
Oven bags, you may not be surprised to learn, are not exactly top of mind with Millennials. Despite cutting down on cooking time and making cleaning up easier, the bags simply don't register with these young home cooks. And in the rare cases when they do think about them, these thoughts are often accompanied by two misperceptions: The bags are made of plast…
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nuggets to Burger King now having spicy nuggets.
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban-dwelling millennials with progressive and sophisticated tastes. Since launch in 2016, Urban Pie has been breaking the mold of traditional frozen pizza, offering a unique "flavor adventure" and dine-in experience. With an established brand identity, it was imp…