THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.

If applicable, please see our category for Wine, Beer & Spirits.

Winner

Food & Beverage
winner
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversat…

Finalists

Food & Beverage
finalist
audience honor
Domino's Wedding Registry
Out of sheer love for pizza, countless people in the US make Domino's a part of their wedding, whet…
Food & Beverage
finalist
Hillshire Farm: Lit’l Smokesperson
Here's the thing. Cocktail links are usually a big hit during the holiday season when people are en…
Food & Beverage
finalist
Popeyes Marinating Machine
Popeyes chicken is delicious–this is a fact. But few know it's because they marinate their chicken …
Food & Beverage
finalist
Starbucks Pumpkin Spice Latte Hatch
To some very dedicated Starbucks Pumpkin Spice Latte (PSL) fans, fall is all about the annual retur…
Food & Beverage
finalist
The Order of Cholula: Founding a Cult of Flavor
For millennial guys, #adulting is no longer a distant thought, it's hitting at full speed. Fortunat…

Nominees

Food & Beverage
A Ttruth of The Truthful Month
During Ramadan, the most festive season in Indonesia, every drinking brands will intensely communic…
Food & Beverage
Boursin "Made to Wow"
A global powerhouse synonymous with entertaining, Boursin wasn't getting invited to American partie…
Food & Beverage
Dunkin' Donuts Barstool Energy Punch
How do you introduce Dunkin's newest product collaboration Energy Punch, Powered by Monster to cre…
Food & Beverage
LIFEWTR: Thirst Inspiration
LIFEWTR launched in January 2017 as PepsiCo's purpose-driven, premium water brand, 'existing to adv…
Food & Beverage
Lip Sync Battle & Sonic present: SketchShe
Looking to cash in on the shareable phenomenon of Lip Sync Battle, SONIC looked to Spike to create …
Food & Beverage
M&M'S Caramel Launch
Create an introductory splash for M&M'S Caramel to keep it top of mind with consumers through the e…
Food & Beverage
Make it f'real
Despite being a 10+ year old beverage brand, in 2017, most people had never heard of f'real Milksha…
Food & Beverage
Pepsi + Empire 2.0
Building upon our successful year-one relationship with Fox's Empire, we aimed to develop a complet…
Food & Beverage
Popeyes Crave Off
Increase awareness of Popeyes limited-time $5 Big Box.
Food & Beverage
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more…
Food & Beverage
Sonic Transformers
The partnership of Paramount Pictures and the then-new Transformers: The Last Knight movie provided…
Food & Beverage
Sustain Us
Sustain us is a series about sustainable farmers and innovative ways in which to grow and distribu…
Food & Beverage
The Flavor-Blasted Turkey
Oven bags, you may not be surprised to learn, are not exactly top of mind with Millennials. Despite…
Food & Beverage
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nug…
Food & Beverage
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban…