ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Finalists

finalist
audience
"YOU'RE NOT GONNA READ THIS..." by HEINEKEN USA
Each year, countless companies and organizations release their annual corporate responsibility reports. These reports are not just an exercise in transparency for shareholders, they're a company's public testament to sustainability, diversity, employee health and safety, supply chain, and community engagement. They're a one-stop-shop for what matt…
finalist
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversations, and gave them a new way to say "Let's grab a drink". Since 2015, we've been hard at work making GIFs for the ABSOLUT VODKA Giphy channel, but this year, we've stepped things up a notch. This is how we did it using wit, stop motion and a LOT of …
finalist
Hennessy — Respect the Reign
"Never stop. Never settle." This the brand philosophy behind Hennessy's core positioning, "the relentless pursuit." Since January 2016, Laundry Service has worked to bring that story to life through original content and authentic, relevant talent partnerships. In 2017, we worked with the brand to land a partnership with Saul Canelo Álvar…
finalist
Pairs Well With Now – Big results for a small brewery
We're a small but mighty regional brewery in central Pennsylvania that's fighting alongside 6,000 other U.S. breweries for the attention of beer drinkers. These days, good beer is ubiquitous. It's differentiation that moves the needle, and one of the key ways we differentiate Tröegs is though the storytelling on our social media. For this campaign…
finalist
T.R.I.P. Through The Multiverse
For nearly 20 years, consumers haven't been willing to pay for new music. They're not going into music stores for it, and if they discover it online, it has all the excitement of dragging and dropping a gallon of milk onto their online grocery order. The tactile and emotional elements of new music discovery have vanished. And if you're an independ…

Nominees

Chicago Bulls x Budweiser - Bud Legendary
The Bulls and Anheuser-Busch have been partners for many years, and each year work together to ensure that Bulls assets are being used in the best way possible to support Anheuser-Busch's marketing objectives. This year, the focus has been on supporting Budweiser's "Legendary" brand positioning.Dating back to the 1870s, Budweiser has one of the richest lega…
How a 225-Year-Old Gin Brand Set Out to #CauseAStir
Plymouth Gin is: One of the top-selling gin brands in the world One of bartenders' preferred gins for a Martini Made in one distillery, on one still, with a heritage dating back to 1793 The most referenced gin in the iconic Savoy Cocktail Book and the gin used in the first Dry MartiniQ: How will Plymouth Gin establish the strongest digital presence of th…
Jameson Whisky Brings Live Music to the Masses
Can you name a smoother pairing than whisky and live music? Whether straight up or on the rocks, it's always best served with a side of rock and roll. This is no new trend; Jameson Irish Whiskey has long been a supporter of Canadian music. Through fostering partnerships with local bands and sponsoring music festivals, it allows the brand to truly connect wi…
Party Fowl Horror Stories
Four Loko is a low-cost, high alcohol content drink targeted to a 21–25 year old niche. The brand lives and dies by what's authentic and RIGHT now. This skeptical target can smell a fraud from a mile away. The client sought to double engagement by creating social brand campaigns that was current and relatively consistent without feeling forced.
The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-year-old whisky in the brand's portfolio, in 2017 we were challenged to increase The Macallan's market presence on shelf, as well as to drive trial of the Double Cask. From a communications standpoint, we also needed to answer these two questions from two very d…
ZIMA 2018 Livestream
Based on the success of Zima's limited time return in 2017, we were tasked with coming up with an efficient way to keep the buzz and social conversation going in order to tease the inevitable return of ZIMA in 2018.