THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Winner

Wine, Beer & Spirits
winner
JIM, The First Smart Decanter
Like many classic spirits brands, Jim Beam's success is depends upon maintaining and growing releva…

Finalists

Wine, Beer & Spirits
finalist
audience honor
"YOU'RE NOT GONNA READ THIS..." by HEINEKEN USA
Each year, countless companies and organizations release their annual corporate responsibility repo…
Wine, Beer & Spirits
finalist
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversat…
Wine, Beer & Spirits
finalist
Hennessy — Respect the Reign
"Never stop. Never settle." This the brand philosophy behind Hennessy's core positioning, "the r…
Wine, Beer & Spirits
finalist
Pairs Well With Now – Big results for a small brewery
We're a small but mighty regional brewery in central Pennsylvania that's fighting alongside 6,000 o…
Wine, Beer & Spirits
finalist
T.R.I.P. Through The Multiverse
For nearly 20 years, consumers haven't been willing to pay for new music. They're not going into mu…

Nominees

Wine, Beer & Spirits
Chicago Bulls x Budweiser - Bud Legendary
The Bulls and Anheuser-Busch have been partners for many years, and each year work together to ensu…
Wine, Beer & Spirits
How a 225-Year-Old Gin Brand Set Out to #CauseAStir
Plymouth Gin is: One of the top-selling gin brands in the world One of bartenders' preferred gin…
Wine, Beer & Spirits
Jameson Whisky Brings Live Music to the Masses
Can you name a smoother pairing than whisky and live music? Whether straight up or on the rocks, it…
Wine, Beer & Spirits
Party Fowl Horror Stories
Four Loko is a low-cost, high alcohol content drink targeted to a 21–25 year old niche. The brand l…
Wine, Beer & Spirits
The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-ye…
Wine, Beer & Spirits
ZIMA 2018 Livestream
Based on the success of Zima's limited time return in 2017, we were tasked with coming up with an e…