THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.

Nominees

finalist
audience honor
"YOU'RE NOT GONNA READ THIS..." by HEINEKEN USA
Each year, countless companies and organizations release their annual corporate responsibility repo…
finalist
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversat…
Chicago Bulls x Budweiser - Bud Legendary
The Bulls and Anheuser-Busch have been partners for many years, and each year work together to ensu…
finalist
Hennessy — Respect the Reign
"Never stop. Never settle." This the brand philosophy behind Hennessy's core positioning, "the r…
How a 225-Year-Old Gin Brand Set Out to #CauseAStir
Plymouth Gin is: One of the top-selling gin brands in the world One of bartenders' preferred gin…
winner
JIM, The First Smart Decanter
Like many classic spirits brands, Jim Beam's success is depends upon maintaining and growing releva…
Jameson Whisky Brings Live Music to the Masses
Can you name a smoother pairing than whisky and live music? Whether straight up or on the rocks, it…
finalist
Pairs Well With Now – Big results for a small brewery
We're a small but mighty regional brewery in central Pennsylvania that's fighting alongside 6,000 o…
Party Fowl Horror Stories
Four Loko is a low-cost, high alcohol content drink targeted to a 21–25 year old niche. The brand l…
finalist
T.R.I.P. Through The Multiverse
For nearly 20 years, consumers haven't been willing to pay for new music. They're not going into mu…
The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-ye…
ZIMA 2018 Livestream
Based on the success of Zima's limited time return in 2017, we were tasked with coming up with an e…