entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

How a 225-Year-Old Gin Brand Set Out to #CauseAStir

Entered in Wine, Beer & Spirits

About this entry

Plymouth Gin is:

  • One of the top-selling gin brands in the world
  • One of bartenders' preferred gins for a Martini
  • Made in one distillery, on one still, with a heritage dating back to 1793
  • The most referenced gin in the iconic Savoy Cocktail Book and the gin used in the first Dry Martini

Q: How will Plymouth Gin establish the strongest digital presence of the top-selling gin brands?

A: By being disruptive.

Our Goal: Let's #CauseAStir

  • Curate an unparalleled gallery of consistent, compelling original photography
  • Establish the Martini as the brand hero (in a sea of gin and tonic)
  • Highlight the people making, mixing and enjoying the brand – with an emphasis on the bartender
  • Showcase the unique consumer lifestyle and insert the brand into it
  • Capture and speak to the local audience – in addition to the sizable inherited international following
  • Be the most followed gin brand on Instagram? Turns out that can be bought – but you can't buy authentic engagement.

Here's another way to #CauseAStir: order a Plymouth Martini…

Why does this entry deserve to win?

How to #CauseAStir:


From October to December 31, 2017, Plymouth Gin:

So, how did we do – in just 3 months of management?




Produced by

Ford Media Lab, Plymouth Gin


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City