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From the 10th Annual Shorty Awards

How a 225-Year-Old Gin Brand Set Out to #CauseAStir

Entered in Wine, Beer & Spirits

About this entry

Plymouth Gin is:

  • One of the top-selling gin brands in the world
  • One of bartenders' preferred gins for a Martini
  • Made in one distillery, on one still, with a heritage dating back to 1793
  • The most referenced gin in the iconic Savoy Cocktail Book and the gin used in the first Dry Martini

Q: How will Plymouth Gin establish the strongest digital presence of the top-selling gin brands?

A: By being disruptive.

Our Goal: Let's #CauseAStir

  • Curate an unparalleled gallery of consistent, compelling original photography
  • Establish the Martini as the brand hero (in a sea of gin and tonic)
  • Highlight the people making, mixing and enjoying the brand – with an emphasis on the bartender
  • Showcase the unique consumer lifestyle and insert the brand into it
  • Capture and speak to the local audience – in addition to the sizable inherited international following
  • Be the most followed gin brand on Instagram? Turns out that can be bought – but you can't buy authentic engagement.

Here's another way to #CauseAStir: order a Plymouth Martini…

Why does this entry deserve to win?

How to #CauseAStir:


From October to December 31, 2017, Plymouth Gin:

So, how did we do – in just 3 months of management?




Entrant Company / Organization Name

Ford Media Lab, Plymouth Gin


Entry Credits