finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

The Flavor-Blasted Turkey

Entered in Food & Beverage

About this entry

Oven bags, you may not be surprised to learn, are not exactly top of mind with Millennials. Despite cutting down on cooking time and making cleaning up easier, the bags simply don't register with these young home cooks. And in the rare cases when they do think about them, these thoughts are often accompanied by two misperceptions: The bags are made of plastic and will prevent the skin on a turkey from crisping.

As Thanksgiving, the biggest oven-bag occasion of the year, approached, Reynolds Kitchens was determined to change that.

Make oven bags cool. Easy brief, right?

Why does this entry deserve to win?

Oven bags may not be cool, but they are a foolproof way to make a perfect turkey. And it's very easy to use them to add all sorts of coatings and seasonings.

So we decided to take advantage of that by creating a turkey with a flavor that was trending wildly with our Millennial targets: Flamin' Hot Cheetos. (Or, as we called them, "hot puffed cheese sticks.") These stomach-searing snacks are an internet sensation, having already been featured in viral recipes for bagels, pizzas and other items. So we used them to create a recipe for a "Flavor Blasted Turkey" that took the Internet by storm.

We shared the recipe, as well as step-by-step photos, with media, influencers and our social followers, and pandemonium ensued. "Tender? Juicy? Flamin' hot? YES" declared Buzzfeed, while Delish.com dubbed it "the insane dish you need this Thanksgiving." Bravo TV said it "easily wins" the holiday. "This recipe," noted Insider, "has the Internet flipping out."

Results

The story was everywhere, registered more than 650 media placements and 810 million impressions in less than 48 hours. National outlets like Buzzfeed and Bustle trumpeted the news alongside more than 50 local broadcasts stations. Every single hit contained references or visuals to Reynolds Kitchens Oven Bags and Reynolds Wrap.

And that reach led to action. Visits to the Reynolds Kitchens' website soared 300%. And, most importantly, household penetration of those anonymous oven bags rose 18% over the year-earlier period.

Media

Video for The Flavor-Blasted Turkey

Produced by

Olson Engage, Reynolds Kitchens

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City