* To create a video series that shows our drivers' personalities
* Provide partners a solid but subtle way to garner their logos more exposure
* Develop a series that engages fans like never before
Create a multi-part video series in which fans and potential fans will be exposed to Team Penske drivers having fun by doing silly challenges which showcase their personalities. This will allow fans to see new sides of their favorite drivers or expose the drivers to new fans.
The series will allow fans to see their favorite drivers like never before while allowing partners to receive exposure for their logos through the drivers racing firesuits in which they will wear for every video in the series.
Team Penske was able to far exceed goals for the videos a it we expected a reach of 5,000,000 and total views of 1,000,000. This series was the first of its kind within the motorsports community and allowed the team to change fans and the industry's perception of the team from being a starch shirts type of organization to more laidback and funny - while also having some of the most talented drivers from around the world.
* Total Views from all videos: 4,417,627
* Total Reach from all videos: 13,321,122
* Total Minutes viewed from all videos: 2,771,021
* Also saw articles about the series through For the Win (USA Today), FoxSports.com, Yahoo! Sports, NBCSports.com, IndyStar, NASCAR.com, INDYCAR.com and much more.