THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 10th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to b…

Finalists

Video
finalist
gold honor
Best Use of Video in 2017: Human Rights Campaign
The Human Rights Campaign, the nation's largest LGBTQ civil rights organizations, strives to incorp…
Video
finalist
audience honor
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Video
finalist
American Horror Story: Cult Videos
American Horror Story's seventh season,"Cult", provided the perfect backdrop for FX's online market…
Video
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Video
finalist
Philadelphia Eagles
To inspire and serve the greatest football city in America.

Nominees

Video
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Video
finalist
audience honor
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Video
"The Bjorn Identity"
As a highly-involved father of three, I have been familiar with, and a fan of the Baby Bjorn for n…
Video
#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Franci…
Video
ASICS® GEL - Nimbus®20
In 1999, ASICS® launched a high-cushioned shoe named GEL-Nimbus®. It quickly gained a cult followin…
Video
finalist
American Horror Story: Cult Videos
American Horror Story's seventh season,"Cult", provided the perfect backdrop for FX's online market…
Video
Best Use of Video
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use vi…
Video
finalist
gold honor
Best Use of Video in 2017: Human Rights Campaign
The Human Rights Campaign, the nation's largest LGBTQ civil rights organizations, strives to incorp…
Video
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We …
Video
Dreams Resorts & Spas Turns Planning Stress into Vacation Bliss
The "what-ifs" of travel planning cause such overwhelming stress that people are letting their vaca…
Video
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Video
Empowering Young Women
I was very inspired watching the Wonder Woman movie. Gal Gadot's character instills passion and con…
Video
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this …
Video
NASCAR Dale Earnhardt Jr. and Sr. Tribute Video
NASCAR Social Media, NASCAR Productions and NASCAR Entertainment Marketing set out to create a piec…
Video
finalist
Philadelphia Eagles
To inspire and serve the greatest football city in America.
Video
Snowfall Videos
When the game is rigged, rewrite the rules. To launch the first season of FX's period drama Snowfa…
Video
winner
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to b…
Video
The Penske Games
* To create a video series that shows our drivers' personalities* Provide partners a solid but subt…
Video
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Wee…