Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 10th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to become a good investor; as part of the Investor Education initiative by Franklin Templeton.

Finalists

Video
finalist
gold
Best Use of Video in 2017: Human Rights Campaign
The Human Rights Campaign, the nation's largest LGBTQ civil rights organizations, strives to incorporate video into all of our campaigns. Whether it be political, cultural, rapid response, or for our foundation work, video is a go-to tool for HRC in our effort to change hearts and mind around the globe. Videos are a vital medium to tell our storie…
Video
finalist
audience
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soccer from an American perspective.Kovert Creative wanted to create a piece of sharable digital content that would not only generate views and press c…
Video
finalist
American Horror Story: Cult Videos
American Horror Story's seventh season,"Cult", provided the perfect backdrop for FX's online marketing campaign. Through the release of several mysterious videos on social, FX beckoned users to join a mysterious cult and rewarded them with exclusive season 7 content. The end goal? Bring them closer to the horror than ever before.
Video
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing to life, in an emotionally relevant way, the brand promise of delivering on-of-a-kind, story worthy stay experiences. Identifying the powerful connection between music, story, and experience, the hunt was on to find the right artist, narrative, and …
Video
finalist
Philadelphia Eagles
To inspire and serve the greatest football city in America.

Nominees

Video
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looking to crea…
Video
"The Bjorn Identity"
As a highly-involved father of three, I have been familiar with, and a fan of the Baby Bjorn for nearly a decade. One day as I was eating breakfast, which consisted of my kids' leftover food, I came up with this comedic spoof I called "The Bjorn Identity", which I turned into a video for my YouTube channel: While video got a modest +/- 5,000 views on YouT…
Video
#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Francisco to Honolulu. Known as the "Queen of the Skies," the Boeing 747 is a revolutionary aircraft that had built up a considerable fan base during its career and was loved by customers and crew alike. To commemorate the retirement of United's most memorable aircr…
Video
ASICS® GEL - Nimbus®20
In 1999, ASICS® launched a high-cushioned shoe named GEL-Nimbus®. It quickly gained a cult following among marathon and long-distance runners who loved its low weight and high cushioning. Loyalists would buy a pair, wear them out, then eagerly buy the next edition. Despite its great run through the decades, many fans were disappointed by GEL-Nimbus® 19 and …
Video
Best Use of Video
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use video on Facebook as a way to share major news, our culture and brand, and our people. We work closely with our Facebook partners to understand what types of content are resonating, and areas where we can lead in innovation, such as ASMR videos and Facebook Live…
Video
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We live in a cultural moment where trends move at unprecedented rate, and every day we're reacting and adjusting to something new. Individuals, social groups, crowds, subcultures and mass culture have collapsed into one organic, chaotic entity. We're close to eac…
Video
Dreams Resorts & Spas Turns Planning Stress into Vacation Bliss
The "what-ifs" of travel planning cause such overwhelming stress that people are letting their vacation days go to waste. This stress is particularly felt among "modern" families (i.e., blended families, co-parents who travel together, etc.) who struggle to access the right resources that address their needs during the planning process, therefore eliminatin…
Video
Empowering Young Women
I was very inspired watching the Wonder Woman movie. Gal Gadot's character instills passion and confidence in everyone and particularly in women. I was a shy young girl terrified to speak or to leave my Mom's side. Faces spoke to me in a language I was able to understand. Faces and their expressions are more powerful than words. With makeup I can tell a s…
Video
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this series is to connect the audience with our brands by showcasing we are the leader when it comes to driving culture and creating conversation. On our first episode, we explore the reason why hip hop is now the #1 music genre in America. How is a country that st…
Video
NASCAR Dale Earnhardt Jr. and Sr. Tribute Video
NASCAR Social Media, NASCAR Productions and NASCAR Entertainment Marketing set out to create a piece of content that would create interest in Dale Earnhardt Jr.'s first race since missing much of the 2016 season. He would return to the car for the 2017 Daytona 500, the iconic first race of the NASCAR season.
Video
Snowfall Videos
When the game is rigged, rewrite the rules. To launch the first season of FX's period drama Snowfall, there were a lot of elements at our disposal that we felt needed to be featured: the vision of the legendary John Singleton, a young upcoming cast, the sunny LA scenery and, of course, a dramatic drug narrative. It was important that the campaign hit a nos…
Video
The Penske Games
* To create a video series that shows our drivers' personalities* Provide partners a solid but subtle way to garner their logos more exposure* Develop a series that engages fans like never before
Video
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Week were excited to debut their new collections utilizing this new social feature. Our challenge for F/W 2017-18 was to create a completely unique Instagram live experience for Y-3—a brand known for its obsession with innovation. In an age of instant gratificati…