THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to b…

Finalists

Video
finalist
gold honor
Best Use of Video in 2017: Human Rights Campaign
The Human Rights Campaign, the nation's largest LGBTQ civil rights organizations, strives to incorp…
Video
finalist
audience honor
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Video
finalist
American Horror Story: Cult Videos
American Horror Story's seventh season,"Cult", provided the perfect backdrop for FX's online market…
Video
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Video
finalist
Philadelphia Eagles
To inspire and serve the greatest football city in America.

Nominees

Video
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Video
"The Bjorn Identity"
As a highly-involved father of three, I have been familiar with, and a fan of the Baby Bjorn for n…
Video
#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Franci…
Video
ASICS® GEL - Nimbus®20
In 1999, ASICS® launched a high-cushioned shoe named GEL-Nimbus®. It quickly gained a cult followin…
Video
Best Use of Video
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use vi…
Video
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We …
Video
Dreams Resorts & Spas Turns Planning Stress into Vacation Bliss
The "what-ifs" of travel planning cause such overwhelming stress that people are letting their vaca…
Video
Empowering Young Women
I was very inspired watching the Wonder Woman movie. Gal Gadot's character instills passion and con…
Video
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this …
Video
NASCAR Dale Earnhardt Jr. and Sr. Tribute Video
NASCAR Social Media, NASCAR Productions and NASCAR Entertainment Marketing set out to create a piec…
Video
Snowfall Videos
When the game is rigged, rewrite the rules. To launch the first season of FX's period drama Snowfa…
Video
The Penske Games
* To create a video series that shows our drivers' personalities* Provide partners a solid but subt…
Video
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Wee…