finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

American Horror Story: Cult Videos

Finalist in Video

About this entry

American Horror Story's seventh season,"Cult", provided the perfect backdrop for FX's online marketing campaign. Through the release of several mysterious videos on social, FX beckoned users to join a mysterious cult and rewarded them with exclusive season 7 content. The end goal? Bring them closer to the horror than ever before.

Why does this entry deserve to win?

To keep fans engaged leading in to the mysterious 7th installment of American Horror Story, FX dropped numerous videos on the show's social media page. These cryptic videos led fans to a fully interactive website, AHSCult.com, which asked users to join a mysterious cult and complete a series of weekly challenges.


Each video featured a member of the show's terrifying group, and announced the week's theme on AHScult.com. In addition to these weekly call to action pieces, FX also released videos that hinted at plot points featured in the seventh season. Working closely with the show's production team, these videos utilized props, artwork, and other elements featured in the show.


Results

Fans were eager to join our "cult" and . The social campaign drove more than 300M impressions and 58M video views across social platforms.

Media

Video for American Horror Story: Cult Videos

Produced by

FX Networks, Mammoth Creative Agency, IKA Collective, WireWax, Spark & Sizzle

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City