entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

13 Reasons Why

Entered in Multi-Platform Campaign

About this entry

We worked with our partners at Netflix to develop an integrated campaign for the launch of 13 Reasons Why. Our strategic vision was to tell a story that complimented the source material and felt relatable to our mobile-savvy target audience. As fans of the best-selling novel ourselves, we used our fan-first approach to excite book fans by bringing the mystery of the story to life.

Why does this entry deserve to win?

We designed a campaign that introduced the reasons and our fated heroine and across several mediums, from trailers to community management. With a subject matter that is both immediate and far-reaching, 13 Reasons Why isn't your average series about teenagers. Our young audience communicates through social media, and our social responsibility as marketers of the series stretches beyond managing a campaign. In addition to our promotional campaign, we developed tools and teams to monitor conversations across all platforms.

Results

With our partners at Netflix and the cast and crew of the series, we have been able to honor the source material while engaging young people in a conversation about some of today's most important subjects.

Media

Video for 13 Reasons Why

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019