ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

Old Navy #ONward

Entered in Multi-Platform Campaign

About this entry

In a first of it's kind take on Back to School, Old Navy partnered with Pharrell's creative collective, I Am Other, for #ONward. A group of amazing teachers from around the country collaborated with I Am Other to produce original songs to get kids ready for the new school year in style. In order to celebrate, Old Navy and PHD partnered with Collab to activate 17 influencers to create videos featuring Old Navy's new original music.

Why does this entry deserve to win?

With original music driving the campaign, Collab leveraged their expertise and talent pool in the world of Musical.ly to create the perfect match. Collab implemented the songs into the Musical.ly platform, allowing creators all over the world to have access to these brand new tracks.

Old Navy opened their doors to creators with exclusive credits to outfit themselves in their favorite pieces from Old Navy's Back to School collection.

While in full Old Navy wardrobe, these influencers each created a musical.ly video featuring one of Old Navy's four original songs, "Fashion Computation," "Onward," "Strut," and "Welcome Back." These videos were released over the span of a week under #ONward living primarily on musical.ly, with additional amplification on Instagram. By jamming to Old Navy's new music, the influencers encouraged fans to join the #ONward challenge by sharing videos of their own. Fans who posted a musically with an Old Navy original were entered for a chance to win an Old Navy gift card for their Back to School look, generating an awesome and engaging campaign that took Back to School swag to whole new levels.

Results

Reaching a combined 40M+ on musical.ly and Instagram, #ONward garnered more than 2M+ social engagements across both platforms and 302K+ views on Instagram. Along with the viral content created for the campaign, #ONward saw over thousands of user generated videos to Old Navy's original music on musical.ly alone.

Media

Produced by

Collab, I Am OTHER

Links

Entry Credits