finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

NFL Draft Marketing Campaign

Entered in Multi-Platform Campaign

About this entry

The Valley Forge Tourism & Convention Board wanted to use technology initiatives to promote and market our participation and partnership with the NFL Draft Campaign.

Why does this entry deserve to win?

To market the NFL Draft, VFTCB partnered with the Philadelphia Convention and Visitors Bureau, and promoted the event on billboards, at a draft party, on social media and by using dynamic targeting on its web site, valleyforge.org/draft.

Results

The custom content allowed the VFTCB to target key NFL markets such as Chicago, New York, Baltimore, Washington, D.C., Boston, Atlanta, and Pittsburgh. The web site saw more than 60,000 page views, with a large majority of those from New York.

More than 100,000 visitors attended the three-day event in April 2017. With a seven-day hotel room night sell out in Philly, Montgomery County experienced significant compression.

Media

Produced by

Valley Forge Tourism & Convention Board

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City