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Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 10th Annual Shorty Awards

Veep (Season 6) - Digital Story Extension Microsites - HBO, GLOW

Entered in Multi-Platform Campaign

About this entry

Season 6 of HBO's Veep chronicled the ups and hilarious downs of Former President Selina Meyer navigating life as a normal citizen after losing reelection, Congressman Jonah Ryan's newly announced campaign for President against his cousin Ezra Kane, and Richard Splett's daily musings. Custom digital destinations brought these plot points to life building a world for fans to explore and discover exclusive content after the credits rolled each Sunday.

Why does this entry deserve to win?

As HQ for the Meyer staff, the HBO and GLOW teams creatively leveraged real-world political fever with custom microsites that deepened in-story plot points.

In partnership with HBO, GLOW formed an easter egg strategy, gradually releasing each site with custom digital content tied to each plot point throughout the season to consistently surprise and delight the Veeple.

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Websites listed below:

The Meyer Fund for Adult Literacy

- Phase 2: … and AIDS

- Phase 3: … and The Advancement of Global Democracy

- Phase 4: … and Military Family Assistance

- Phase 5: … and Childhood Obesity

https://meyerfundforadultliteracy.com/

Jonah Ryan for President (Formerly for Congress)

https://www.jonahryanforpresident.com/index.html

Ezra Kane Congressman

http://www.ezrakanecongressman.com/

Results

Sites were covered across the web including such outlets as Hollywood Reporter, Yahoo, Reddit, IndieWire, and Paste. Veep talent supported the digital extensions from their personal social profiles as fans rallied around their favorite story lines brought to life.

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Produced by

HBO, GLOW

Links