13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Norwegian Cruise Line – Norwegian Bliss Reveal Campaign

Entered in Multi-Platform Campaign

About this entry

In order to increase awareness, generate excitement and drive demand for Norwegian Bliss, our new ship launching in May 2018, we developed a cross-platform; multi-media social campaign to reveal the ship's new and unique features. Our goals were to maximize organic reach via engaging content & drive visits to the Bliss microsite.

Why does this entry deserve to win?


The Norwegian Bliss reveal campaign was a success, generating:


Produced by

Norwegian Cruise Line


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

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