ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

Boosted City Summer Tour

Finalist in Contest or Promotion

Audience Honor in Contest or Promotion

Entered in Multi-Platform Campaign

About this entry

To raise brand awareness, Boosted set out on a month-long City Summer Tour. We met with Boosted riders and fans from San Francisco, Los Angeles, Chicago, & New York and made city-specific content that exemplifies how it feels to ride in each place. Immersive videos urged viewers to rethink the way we move and experience our cities. A digital-to-physical scavenger hunt culminated in city-wide last second sprints to a different locations every week, giving dedicated viewers a chance to earn a Boosted board of their own!

tl;dr We designed and executed an multi-platform, city-specific campaign that engages our community of 30k riders and 250k followers both online and on the road.

Why does this entry deserve to win?

Each week we visited a new city, hosting dealer pop-ups, group rides, and gear giveaways. We began in San Francisco, then moved on to Los Angeles, Chicago, and New York City.

Action Items:

1. Share epic photos of each city's iconic sites, infrastructure, and unique communities.

2. Create and share an immersive city-specific video to portray the look, sound and feeling of life on board.

3. Meet our local Ambassadors and work with them to host group rides, spreading the word about Boosted, and sharing knowledge about riding a board in the city.

Each week, from Monday to Thursday, we released one of six GPS coordinates that, when the sequence was revealed on on Sunday, gave the location of a Boosted board that was up for grabs. The sequence of posts was as follows:

Monday – Iconic picture of the city, posted on social media.

https://www.instagram.com/p/BVh2UxHl-OM/?taken-by=

Tuesday – City video, posted on social; first coordinate revealed on Boosted website.

https://www.instagram.com/p/BVkXRL_ll1C/?taken-by=....

Wednesday – Photo with a hidden second coordinate, posted on social media. Look closely to find the number, or check the attached photo below for a hint.

https://www.instagram.com/p/BVm_glwFmFN/?taken-by=....

Thursday – Reveal another coordinate on the site.

Friday – Photo with another hidden coordinate, posted on social media.

Saturday – Reveal another coordinate on the site.

Sunday–the final coordinate is published, revealing the location of a hidden Boosted. Our team on the ground is ready for the first scavenger to arrive. A Boosted balloon and board box await! Upon their arrival they are congratulated and taken for a scenic ride around the city.

Results

Not only did we exceed our social metric goals, but on the ground we were able to engage hundreds of skaters in each city with demo events and group rides throughout the week. Group rides were organized with the help of our city Ambassadors, who help coordinate local events on Facebook groups such as https://www.facebook.com/groups/boostedsf.

Our City Summer Tour Giveaway Winners:

SF - https://www.instagram.com/p/BVyDwPwlBEs/?taken-by=... Kevin dedicated his weekend to finding the board. Working as an intern, his life was changed instantly by the having alternative form of transportation at his fingertips.

LA - https://www.instagram.com/p/BWEEPLkFieg/?taken-by=... Jade camped out in the vicinity of the board's location. Seconds after the last coordinate was published, she ran to our team and showed that luck favors the prepared.

CHI - https://www.instagram.com/p/BWIfSK8lvIP/?taken-by=... Clay drove from out of state at 3AM with his girlfriend and was waiting for us near the giveaway location. Dedication earned him a board.

NYC - https://www.instagram.com/p/BWoLeutlUmv/?taken-by=... Daniel dodged all of our curve balls as we changed up the sequence the coordinates were released in to level the playing field. This early bird got the worm.

In addition to these lucky few who showed up in-person, we gave another board away online. Congrats to Cody from Nashville! https://boostedboards.com/tour-2017-giveaway/

Media

Video for Boosted City Summer Tour

Produced by

Boosted Inc.

Links

Entry Credits