THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Nominees

winner
#BackedByAxe
To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a rele…
#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising aw…
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation.…
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" camp…
finalist
gold honor
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
finalist
audience honor
Boosted City Summer Tour
To raise brand awareness, Boosted set out on a month-long City Summer Tour. We met with Boosted rid…
Caregiving
For nine years, Mastercard has partnered with Stand Up To Cancer, a research organization unlike an…
Chipotle Queso Cup
When Chipotle added queso to their menu, they wanted to parlay the anticipation and excitement into…
Climate Comic Contest
If the world's climate can change, so can we. In the lead up to COP23 Climate Change Confere…
Fender Pro Sweepstakes
To celebrate the launch of the new American Professional Series of guitars and basses, Fender wante…
finalist
silver honor
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name compet…
Golf Channel: Presidents Cup Scavenger Hunt
The objective of Golf Channel's Presidents Cup Scavenger hunt was to create buzz, both local and na…
Happify by mike's hard Lemonade
If there's one thing happy people and mike's hard Lemonade drinkers have in common, it's that they …
finalist
bronze honor
Impractical Jokers Surprise and Delight
Impractical Jokers is truTV's highest rated, and most time-shifted series. truTV knows their young …
Mr. Robot: Season_3.0 Digital Easter Eggs
USA Network's groundbreaking drama Mr. Robot has become a cultural phenomenon, inspiring an unprece…
Netflix Sandy Wexler UGC Global Audition Contest
To drive awareness amongst Millennials, a generation that didn’t grow up watching Adam Sandler movi…
Playoff Props
Prop bets. Bets that have nothing to do with the actual score of the game, but have become a popula…
Red Bull Bracket Reel Dance 2017
Red Bull's mission to give wings to people and ideas spans across many sports and culture communit…
Sky Zone - Holiday Gift Card Campaign
The holiday season presented a timely opportunity for Sky Zone to engage with parents and teenagers…
finalist
The Kindness Card
You're the Worst: Cardboard Jimmy
When Jimmy Shive-Overly, a main character in the FXX hit comedy You're the Worst, visited an Erotic…