entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Impractical Jokers Surprise and Delight

Bronze Distinction in Contest or Promotion

About this entry

Impractical Jokers is truTV's highest rated, and most time-shifted series. truTV knows their young fans watch less live TV, so transforming big TV moments into must-watch live events is key to sustaining an active fan community – not to mention the extra ratings boost. The Impractical Jokers kicked off Season 6 on Thursday July 13th with a one hour special episode from Hawaii. truTV created a promotion that socially connected with fans, in their homes, in front of their TV's, anticipating the new season's premiere.

Impractical Jokers brought a little bit of Hawaii to fans for its premiere by sending free Hawaiian pizzas to fans that tweeted at the show using a pineapple emoji.

Why does this entry deserve to win?

The Impractical Jokers premiered the new season with a one hour special episode from Hawaii. What's more Hawaiian than Pineapple and Ham Pizza? (ok, plenty of things, but the Jokers are from Staten Island – so pizza was their own number one). Jokers fanatics are truTV's most engaged and loyal followers on social media. To celebrate the launch of the new season, the Jokers surprised & delighted their fans at scale -- with the #ImpracticalJokers sending Hawaiian pizzas to fans nationwide. Fans had to tweet @truTVjokers + #JokersGiveaway + (pineapple emoji) for a shot at free pizza delivery. Even Murr surprised fans at viewing parties by personally delivering pizzas!

Results

Premiere night demonstrated Jokers and Pineapple love! #JokersGiveaway received 19.7K Tweets from 6.4K participating fans, generating 1.57M Impressions, and trended across the country. The supporting microsite gained 177K page views.

truTV's longest-running series, Impractical Jokers is currently in its sixth season on air, and was recently greenlit for a seventh season debuting in 2018. The series has been a monster hit throughout its run, with recent episodes averaging more than 1.7 million total viewers and 1.2 million adults 18-49-- making it the #1 cable series in its timeslot for 18-34 and 18-49 demographics. Impractical Jokers has also amassed a loyal and passionate following online, with more than 4.4 million fans across social platforms and 859 million social impressions garnered in 2016.

Social stats for Impractical Jokers Premiere Night: Total Followers – 4,564,269 across all social as of 7/24.

Nielsen Social

Facebook

Media

Video for Impractical Jokers Surprise and Delight

Produced by

truTV

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City