THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards


Winner in Contest or Promotion

About this entry

To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a relevant platform that embodied the show's ethos.

Why does this entry deserve to win?

Billions revolves around Bobby Axelrod's thriving hedge fund, Axe Capital. In the show, his company backs entrepreneurs, products and big ideas. To bring this entrepreneurial spirit to life, we turned Kickstarter, the popular crowdfunding platform, into a social platform, to spread the word about Billions. We created a profile page for "Axe Capital," the fictional company from the show, then funded real world projects, getting Creators to their funding goals. The Kickstarter platform was chosen because it embodies so many facets of today's culture through crowdfunding, collaboration, participatory audiences, and entrepreneurship, making it a natural space for us to connect people to the show.


By getting them to their funding goals, Creators became evangelists for the brand, making the hashtag #BackedByAxe a social media rallying cry— sharing videos and posts on Kickstarter and their social networks (Facebook, Instagram, Twitter etc.).

Earned media and press coverage of the campaign drove engagement and achieved a reach of 30 million.

Billions was introduced to a whole new audience, and for the first time ever, a fictional company from a TV show invested in real companies in the real world.


Video for #BackedByAxe

Produced by



Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!