ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

Teen Wolf Season 6B

Entered in Multi-Platform Campaign

About this entry

In September of 2017, MTV's hit scripted show Teen Wolf came to a series end. To engage one of our network's largest fan bases for presumably one final time, we provided our audience with nostalgic, emotional content across all of our social platforms. We wanted to rally the entire pack and ask them to come together in order to send Teen Wolf off with the highest numbers it's ever seen while also proving that the power of fandom is at an all-time high for the industry.

Why does this entry deserve to win?

The Teen Wolf "Final 10 Episodes" trailer was the most-viewed of the series that did not have any paid marketing behind it. Fans went wild over the cameos seen in the footage — many, many old characters were to return to the show for one last time. To keep the momentum and nostalgia going, we counted down to the final season premiere with animated quote graphics with the best lines from previous seasons. We went behind-the-scenes at San Diego Comic Con, giving our fans exclusive looks at their beloved cast on an almost minute-by-minute basis in the days leading into the premiere. We rolled out digital video across all of our platforms that highlighted fan-favorite ships (such as Shelley Hennig and Tyler Posey), and we released a supercut of an emotional video series called the Roscoe Confessionals — the actors sat inside Stiles' jeep and said their final goodbyes to the show and the fans.

Throughout the season, we provided fans with social takeovers on all of our platforms to give them face time with stars like Tyler Posey, Shelley Hennig, Khylin Rhambo and more. Our fans thrive off of their connection to the cast and the show, and we wanted to give them every opportunity possible to take home a piece of Teen Wolf. We conducted flock-to-unlock giveaways every single week, allowing fans to have the chance to win lacrosse jerseys, license plates and other beloved props from the set of the show.

In the days leading up to the series finale, we released the individual videos in the Roscoe Confessionals series that had only been seen in snippets from the supercut. These videos were raw, emotional and very, very real. The fans ate up this content — they were not ready to say goodbye. We had Holland Roden digitally sign some of the best fan art out there on Twitter, and showrunner Jeff Davis did a live Twitter video Q&A to answer the fans' final burning questions.

Throughout the entire final season run, our social accounts were providing both episodic and nostalgic content to the audience. We fan-girled with them when Scott and Malia had their first kiss, we cheered in excitement when Jackson returned to the halls of Beacon Hills, and we cried (many, many tears) when the pack took their final steps into the moonlight during their last scene.

This social and digital campaign encompassed six year's worth of memories into a few short months, leaving fans feeling at peace with the fact that Teen Wolf was no more.

Results

The final season's trailer saw over 4M views, making it the highest-viewed trailer that did not have any paid promotion behind it. Teen Wolf and Dylan O'Brien were the most-tweeted-about topics at San Diego Comic Con and the cast was also honored at MTV's Fandom Fest by receiving the Icon Award.

Every single one of the final 10 episodes saw #TeenWolf trending in the U.S. on Twitter, and additional episode-specific hashtags trended each night as well. Our flock-to-unlock giveaway hashtags occasionally saw over 18K uses in one night.

The supercut and individual packages of the Roscoe Confessionals saw over 2.1M views, earned over 5.1M impressions and had over 368K total engagements on Facebook alone.

We ended the season with over 565K engagements on Twitter for the series finale episode, making it the most-tweeted about episode in the history of Teen Wolf. Lastly, Teen Wolf was the #3 most buzzed about television show this year based on Instagram's 2017 Year in Review.

Media

Produced by

MTV

Links

Entry Credits