finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

Make It Right, Swear Like a Mother

Entered in Integrated Campaign

About this entry

As parents, you have one job: take care of your kids. But that's a pretty big job. And sadly, but not surprisingly, no parent is perfect.

Kraft Mac & Cheese – the perennial kid favorite – needed to double-down on being parents' ally. Show parents they're not alone. Normalize 'parent fails' as anything but failures. Because parents are fundamentally well-intentioned. That's why there's Kraft Mac & Cheese. It's a guaranteed win that can make things right when things go wrong.

Why does this entry deserve to win?

Kraft launched a new campaign called Make It Right, that celebrated the honest truth that as hard as they try, parents aren't perfect.

The centerpiece was a Mother's Day activation called "Swear Like a Mother," celebrating the 74% of moms who admit to swearing in front of their kids. Kraft enlisted swearing expert Melissa Mohr Ph.D. to suggest alterna-swears for moms to try when the going gets tough. They also offered custom Mac & Cheese cards to thank mom for her foul-mouthed imperfection.

Results

In just nine days, Swear Like a Mother amassed over 4 and a half million views, 70 million social impressions, and inspired over 769,000 likes, comments and retweets. All in all, it generated over 387 million impressions worldwide.

Media

Video for Make It Right, Swear Like a Mother

Produced by

CP+B

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City