The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 12th Annual Shorty Awards

#BansOffMyBody

Silver Distinction in Multi-Platform Campaign

About this entry

Bans Off My Body is a body-and sex-positive campaign about claiming your body as your own — a rallying cry for autonomy and equality. It expresses what’s at stake in this moment when access to safe, legal abortion and other reproductive health care are under assault. 

We aimed to: 

Why does this entry deserve to win?

We know that nearly 80% of voters want to protect Roe v. Wade and that there is no state in this country where making abortion illegal is popular. Yet politicians continue to attack abortion rights and severely limit access, specifically among Black and Latinx communities. An unprecedented number of extreme abortion bans are being enacted across the country in states like Missouri, Alabama, Georgia, Ohio, Kentucky, Louisiana, and Mississippi — many of which don’t include exceptions for rape or incest, could jail doctors simply for providing care, and could allow the state to investigate women’s miscarriages. This is an attempt to ban abortion outright.

Playing off the term “hands off” and the opposition to these abortion bans, we created the Bans Off My Body campaign with a number of digital and social activations,  utilizing our owned channels as well as collaborations with digital partners. We sought to engage with current brand supporters and sound the alarm to the majority of Americans who believe abortion should be legal and accessible. This integrated campaign focused on publicizing the nationwide support for bodily autonomy and mobilizing people to protect abortion access.

The digital strategy for this campaign included:

Running Spanish-language assets using the line, Es Mío, Yo Decido, and engaging artists such as Judy Reyes, Justina Machado, Gina Torres, Amara la Negra, Diane Guerrero, and Selenis Leyva.

Results

Bans Off My Body successfully allowed us to educate audiences about the abortion bans. We created a space for artists and influencers to engage with their fans on a topic they are passionate about. And we made it clear to anti-abortion lawmakers that we will not sit silently as they take away our rights. 

In 2019, this campaign published 244 pieces of content across Twitter, Facebook, and Instagram that:

Media

Video for #BansOffMyBody

Entrant Company / Organization Name

Planned Parenthood Action Fund and Planned Parenthood Federation of America

Links

Entry Credits