12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Investigating Influence for TNT’s I Am The Night

Entered in Multi-Platform Campaign

Objective

TNT partnered with Fullscreen to launch their latest slow-burning thriller series, I Am the Night, by driving fervent anticipation pre-premiere among the true-crime fandom online. 

Strategy

In order to reach the true-crime audience outside of traditional social channels, I Am The Night's campaign leveraged influencer partnerships with My Favorite Murder, an experiential activation with Chris Pine and Patty Jenkins, and the series’ companion podcast “Root of Evil.” Collaboration was key in getting the attention of the target audience and fostering organic advocates for this new property. 

A wide array of platforms came together to make I Am the Night the #1 most talked-about new drama of the season, each one leading with different influencers: 

Results

The campaign generated 369M total social impressions and 77M video views with only six episodes, making it TNT’s most successful social media campaign ever. The organic views alone were 5.6x the previous best for the network.

Media

Video for Investigating Influence for TNT’s I Am The Night

Produced by

Fullscreen, TNT, Fullscreen

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.