12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

World of Flavor

Entered in Multi-Platform Campaign

Objective

Problem

Everybody knows Lay’s. Everybody likes Lay’s. But very few people care about Lay’s. Although we’re a staple snack, Lay’s doesn’t feel meaningful or relevant in the lifestyles of today’s consumers.

Opportunity

Own moments, feelings, and/or insights that feel relevant to our audience and ladder up to the idea that “when Lay’s show up, people show up.”

Challenge

How do we win a place for Lay’s in the hearts of snack-lovers by making the brand feel relevant to their daily life?

Strategy

To demonstrate the magnetic pull that the big flavor of Lay’s chips has, we created a series of colorful “worlds of flavor.” The stylized Worlds of Flavor are inspired by the flavors and target the market through different, fun scenarios.

Results

Pending results.

Media

Video for World of Flavor

Produced by

BBDO Atlanta/BBDO New York, Lay's

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.