THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 12th Annual Shorty Awards

World of Flavor

Entered in Multi-Platform Campaign

About this entry

Problem

Everybody knows Lay’s. Everybody likes Lay’s. But very few people care about Lay’s. Although we’re a staple snack, Lay’s doesn’t feel meaningful or relevant in the lifestyles of today’s consumers.

Opportunity

Own moments, feelings, and/or insights that feel relevant to our audience and ladder up to the idea that “when Lay’s show up, people show up.”

Challenge

How do we win a place for Lay’s in the hearts of snack-lovers by making the brand feel relevant to their daily life?

Why does this entry deserve to win?

To demonstrate the magnetic pull that the big flavor of Lay’s chips has, we created a series of colorful “worlds of flavor.” The stylized Worlds of Flavor are inspired by the flavors and target the market through different, fun scenarios.

Results

Pending results.

Media

Video for World of Flavor

Entrant Company / Organization Name

BBDO Atlanta/BBDO New York, Lay's

Entry Credits