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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

2019 MTV EMA

Gold Distinction in Localization, Live Event Coverage

Silver Distinction in Live Events

Bronze Distinction in Television

Entered in Multi-Platform Campaign

About this entry

The MTV EMA is one of the biggest global music events of the year, celebrating the hottest artists from around the world. Broadcasted live in 180 countries, the 2019 show took place in Seville, Spain.

For our social 2019 EMA gameplan, we aimed to engage our international audience on their native social habitats through the use of talent-heavy, platform-specific and exclusive content- all localized in multiple languages--in the lead up, during and post broadcast. The goals of this year’s show were simple: drive as many video views as possible, create international awareness around the show, and launch on new platforms to engage with fans in an exciting way.

Why does this entry deserve to win?

Leading up to the event, we engaged our international audience and drove awareness around the show:

 During the show we kept fans engaged through real time exclusive coverage:

Post show, we continued our coverage to give our eager fans all the content they’d been waiting for:

Results

Media

Produced by

MTV International

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.