12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Localization

This award honors the most effective localization strategies used on global marketing campaigns across various social and digital platforms. Describe how the campaign balanced adapting to local markets while maintaining a thematic consistency and story across the entire campaign.

See previous winners and honorees here.

Finalists

finalist
2019 MTV EMA
The MTV EMA is one of the biggest global music events of the year, celebrating the hottest artists from around the world. Broadcasted live in 180 countries, the 2019 show took place in Seville, Spain. For our social 2019 EMA gameplan, we aimed to engage our international audience on their native social habitats through the use of talent-heavy, …
finalist
Anime Awards: Global to the Max
The Crunchyroll Anime Awards is a global celebration that honors the best of anime and drives fan and industry recognition, respect, and excitement. The Anime Awards have been available for worldwide participation and viewing in previous years; however, localization hasn’t always been a priority. Google translate was used for translation, assets w…
finalist
INFINITI QX60 Social Media Campaign for Korea
Korea was a virtually untapped market for the INFINITI brand, to say nothing of the QX60. To increase leads and grow sales, we turned to Facebook to help us demonstrate how social media can have a direct impact on key buying actions. We needed to use a full-funnel strategy to connect Korean consumers with the INFINITI QX60—awareness, consideration…
finalist
Social Native x Maple Hill
Maple Hill, a 100% organic grass-fed dairy manufacturer, tapped into the power of user-generated content to educate, drive awareness, and fuel sales for their products sold in a select range of retailers nationally. With each localized activation, the brand leveraged Social Native’s geotargeting capabilities to source local influencers to generate…
finalist
Sounds of Home
  CONTEXT For foreign students, studying abroad means leaving everything behind and living in a different part of the world, alone, for the first time. The distance and separation can feel overwhelming. 92% of foreign students suffer homesickness, affecting their well-being and their studies. HSBC believe that ‘Together we Thrive’ – an…
finalist
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print collateral to drive performance for its beer brands, but the company did not have a method to reach potential customers at the right time and place with a clear brand message to drive foot traffic to its local Points of Consumption (POC), a decentraliz…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.