5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best use of Localization

This award honors the most effective localization strategies used on global marketing campaigns across various social and digital platforms. Describe how the campaign balanced adapting to local markets while maintaining a thematic consistency and story across the entire campaign.

See previous winners and honorees here.

Finalists

finalist
gold
2019 MTV EMA
The MTV EMA is one of the biggest global music events of the year, celebrating the hottest artists from around the world. Broadcasted live in 180 countries, the 2019 show took place in Seville, Spain. For our social 2019 EMA gameplan, we aimed to engage our international audience on their native social habitats through the use of talent-heavy, …
finalist
silver
INFINITI QX60 Social Media Campaign for Korea
Korea was a virtually untapped market for the INFINITI brand, to say nothing of the QX60. To increase leads and grow sales, we turned to Facebook to help us demonstrate how social media can have a direct impact on key buying actions. We needed to use a full-funnel strategy to connect Korean consumers with the INFINITI QX60—awareness, consideration…
finalist
audience
Anime Awards: Global to the Max
The Crunchyroll Anime Awards is a global celebration that honors the best of anime and drives fan and industry recognition, respect, and excitement. The Anime Awards have been available for worldwide participation and viewing in previous years; however, localization hasn’t always been a priority. Google translate was used for translation, assets w…
finalist
Social Native x Maple Hill
Maple Hill, a 100% organic grass-fed dairy manufacturer, tapped into the power of user-generated content to educate, drive awareness, and fuel sales for their products sold in a select range of retailers nationally. With each localized activation, the brand leveraged Social Native’s geotargeting capabilities to source local influencers to generate…
finalist
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print collateral to drive performance for its beer brands, but the company did not have a method to reach potential customers at the right time and place with a clear brand message to drive foot traffic to its local Points of Consumption (POC), a decentraliz…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!