12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Television

Television shows, series and specials are eligible for this award. This includes shows streamed on sites including Netflix, Hulu and Amazon. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

See previous winners and honorees here.

Finalists

finalist
2019 MTV EMA
The MTV EMA is one of the biggest global music events of the year, celebrating the hottest artists from around the world. Broadcasted live in 180 countries, the 2019 show took place in Seville, Spain. For our social 2019 EMA gameplan, we aimed to engage our international audience on their native social habitats through the use of talent-heavy, …
finalist
Investigating Influence for TNT’s I Am The Night
TNT partnered with Fullscreen to launch their latest slow-burning thriller series, I Am the Night, by driving fervent anticipation pre-premiere, and live viewing in-season among the true-crime fandom online.
finalist
Lucifer - Season 4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not only saved from the outcry of fans, but found it’s new home on a new platform: Netflix. But how does one take a series that was deemed unworthy by …
finalist
RuPaul's Drag Race
In the world of RuPaul’s Drag Race, bigger is always better. Similarly, the @RuPaulsDragRace social presence exemplifies everything the award-winning series represents – the celebration of drag and drag culture, innovation, camp, heart and most of all…endlessly GAGGING fans. We always aim to publish content that gives fans a twist – be it surprise…
finalist
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans for the premiere of El Camino: A Breaking Bad Movie on Netflix, Chemistry created “Waiting with Huell.”
finalist
Warner Media - Chasing the Cure Digital/Social
Our objective for Chasing the Cure was to run a multiplatform initiative across social media and web, creating a community for people to share their individual patient stories, and make connections with people seeking answers for undiagnosed, misdiagnosed, or uncured medical mysteries. This community would work in support of the live show, and the…

Nominees

MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boundary-pushing music videos. In 2019 Madonna partnered with MTV to exclusively unveil the world premiere of her video and single “Medellín” with Maluma, during a globally televised and live streamed MTV music event, “MTV Presents Madonna Live & Exclusive: ‘Medel…
MTV's The Hills: New Beginnings
When it came time to launch the reboot of MTV’s iconic series The Hills, our goal was to tap into three key demographics: former fans of the original series; former fans of MTV in general; and new fans who had never known The Hills.
Schitt's Creek
We want the Schitt's Creek presence on social media to reflect the voice of the show. As such, our social voice has been fine-tuned to ensure that when new and existing fans alike find, follow and engage with @SchittsCreek, they can easily recognize the same love and acceptance that are core values of the show.
Shameless on Showtime
SHAMELESS is SHOWTIME Networks largest community and most engaged series with 6M fans across platforms. This dedicated fandom has been cultivated with innovative content over the past 9 seasons. Following the departure of lead actress, Emmy Rossum, it’s a time of new beginnings. Our objective in 2019: Staying on top and won’t stop!  Engage the mas…
Vida Loteria
In Season Two of the STARZ Original series “Vida” for those who grew up playing Lotería, the card game often described as Mexican bingo, episode 203 brought back memories of childhood and family as Lyn introduced Millennial Lotería to patrons with the bar’s first Lotería night. To bring the game to life for fans of the show STARZ created their own Vida insp…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.